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ThesisItem Open Access Loyalty creation through social media driven consumer brand engagement in Delhi(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2020-07) Pandey, Shobha; Singh, SaurabhSocial media acts as a medium to bridge the gap between brands and consumers. Brands are taking advantage of social media websites to empower information dissemination of the product or service. Social media provides ample opportunities to create connections with consumers. So, it becomes imperative for the marketers to tap these platforms. The digital presence can help in attaining better consumer engagement. The best suitable social media platform strategy leads to better consumer engagement. This research was focused on social media users of Delhi. The research was done in order to evaluate users’ perception, identify factors affecting social media communication and model development for social media brand engagement. The model started with seven exogenous factors, consumer brand engagement as mediator and brand loyalty as an endogenous factor. The results revealed that perceived interactivity, normative influence, informative quality and company responsiveness were affecting consumer brand mangagement which in turn affected loyalty. Consumer Brand Engagement fully mediated between perceived interactivity, information quality and brand loyalty. Partial mediation existed in the case of company responsiveness whereas no mediation was there for normative influence. This study shows relevance of social media in marketing communication and in building brand loyalty. Managers can maintain a powerful digital presence by leveraging the benefits of various social media sites and designing their social media strategy focused on the significant factors. Therefore, it becomes imperative for organizations to implement a suitable online strategy to create an impact on their customers.ThesisItem Open Access Level of financial literacy and financial inclusion among rural households in Tamil Nadu(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-06) Krishnakumare, B.; Singh, SaurabhThe present study was to assess the level of financial literacy and financial inclusion among rural households of Tamil Nadu during the year 2018. 8 districts, 16 taluks and 32 villages were selected using multistage sampling technique and 20 respondents from each selected village were chosen randomly. Both primary and secondary data utilized were analyzed using descriptive statistics, Multivariate Analysis of Variance (MANOVA), Chisquare test, multidimensional index of financial inclusion and binomial logistic regression with the help of SPSS and STATA software. The study revealed that major proportion of respondents was at medium level of financial literacy. Besides, the results of MANOVA revealed that the variables such as income, education, parent/spouse education, employment status and financial inclusion were found to be having a significant impact on financial literacy. Also, respondents having income above Rs. 10 Lakhs having their parent/spouse with post graduate degree and being financially included had shown a significant impact on financial behaviour, financial knowledge and overall financial literacy respectively. Pearson Chi-Square test indicated that there existed a statistically significant association between independent variables (gender, income and employment status) and awareness level of financial inclusion schemes. Of the eight selected districts, Coimbatore had high level of financial inclusion. Besides, Ariyalur, Dharmapuri, Dindigul, Kanniyakumari and Trichy were categorized under above average. Kancheepuram was considered to be at below average level and the extent of financial inclusion in the district Villupuram was very low. The results of binomial logistic regression revealed that respondents being employed, being self-employed, having LPG connection through Direct Benefit Transfer, frequency of bus from village to town and financial literacy had shown a significant positive impact on financial inclusion. Whereas, being unemployed and distance of village from banks turned out to be influencing negatively on financial inclusion.ThesisItem Open Access Analysis of production and marketing of Capsicum and french beans in district Nainital of Uttarakhand(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2016-08) Unzila Nawab; Singh, AshutoshThesisItem Open Access A study of selected public sector banks in India: Determinants & effects of NPA's on profitability ratios(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2016-08) Bora, Tanisha; Singh, Nirdesh KumarThesisItem Open Access Evaluation of brand promotion strategies adopted by Bayer Crop Science Limited in Moradabad district(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2016-06) Singh, Simarpreet; Sharma, M.L.ThesisItem Open Access Supply chain analysis of milk and milk products of Uttarakhand Co-Operative Dairy Federation Ltd. (Aanchal Dairy) in Nainital district(2016-08) Prabhat Kumar; Singh, AshutoshThesisItem Open Access A study on consumer brand preference on consumption of edible oil in the district U.S. Nagar of Uttarakhand(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2016-08) Pant, Piyush; Singh, SaurabhThesisItem Open Access Analysis of buying behavior of farmers towards pesticides in district Bareilly of Uttar-Pradesh(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2017-06) Singh, Kuber; Singh, Nirdesh KumarThesisItem Open Access An empirical study of post harvest losses of Rasbhari Physalis peruviana in district Agra of Uttar Pradesh(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2017-06) Harish Kumar; Singh, Nirdesh Kumar
