Theses

Now showing 1 - 9 of 63

Open Access
Loyalty creation through social media driven consumer brand engagement in Delhi
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2020-07) Pandey, Shobha; Singh, Saurabh
Social media acts as a medium to bridge the gap between brands and consumers. Brands are taking advantage of social media websites to empower information dissemination of the product or service. Social media provides ample opportunities to create connections with consumers. So, it becomes imperative for the marketers to tap these platforms. The digital presence can help in attaining better consumer engagement. The best suitable social media platform strategy leads to better consumer engagement. This research was focused on social media users of Delhi. The research was done in order to evaluate users’ perception, identify factors affecting social media communication and model development for social media brand engagement. The model started with seven exogenous factors, consumer brand engagement as mediator and brand loyalty as an endogenous factor. The results revealed that perceived interactivity, normative influence, informative quality and company responsiveness were affecting consumer brand mangagement which in turn affected loyalty. Consumer Brand Engagement fully mediated between perceived interactivity, information quality and brand loyalty. Partial mediation existed in the case of company responsiveness whereas no mediation was there for normative influence. This study shows relevance of social media in marketing communication and in building brand loyalty. Managers can maintain a powerful digital presence by leveraging the benefits of various social media sites and designing their social media strategy focused on the significant factors. Therefore, it becomes imperative for organizations to implement a suitable online strategy to create an impact on their customers.
Open Access
Level of financial literacy and financial inclusion among rural households in Tamil Nadu
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-06) Krishnakumare, B.; Singh, Saurabh
The present study was to assess the level of financial literacy and financial inclusion among rural households of Tamil Nadu during the year 2018. 8 districts, 16 taluks and 32 villages were selected using multistage sampling technique and 20 respondents from each selected village were chosen randomly. Both primary and secondary data utilized were analyzed using descriptive statistics, Multivariate Analysis of Variance (MANOVA), Chisquare test, multidimensional index of financial inclusion and binomial logistic regression with the help of SPSS and STATA software. The study revealed that major proportion of respondents was at medium level of financial literacy. Besides, the results of MANOVA revealed that the variables such as income, education, parent/spouse education, employment status and financial inclusion were found to be having a significant impact on financial literacy. Also, respondents having income above Rs. 10 Lakhs having their parent/spouse with post graduate degree and being financially included had shown a significant impact on financial behaviour, financial knowledge and overall financial literacy respectively. Pearson Chi-Square test indicated that there existed a statistically significant association between independent variables (gender, income and employment status) and awareness level of financial inclusion schemes. Of the eight selected districts, Coimbatore had high level of financial inclusion. Besides, Ariyalur, Dharmapuri, Dindigul, Kanniyakumari and Trichy were categorized under above average. Kancheepuram was considered to be at below average level and the extent of financial inclusion in the district Villupuram was very low. The results of binomial logistic regression revealed that respondents being employed, being self-employed, having LPG connection through Direct Benefit Transfer, frequency of bus from village to town and financial literacy had shown a significant positive impact on financial inclusion. Whereas, being unemployed and distance of village from banks turned out to be influencing negatively on financial inclusion.
Open Access
Study of acceptance of new molecules against cotton sucking pest in Punjab
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2013-07) Rajnish Kumar; Singh, N.K.
Open Access
Study on feasibility of hybrid rice cultivation for farmers in U.S. Nagar
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2013-07) Sushil, Kumar; Singh, Saurabh
Open Access
Study of consumers' buying behaviour pertaining to pesticides in Fatehabad and Hisar district of Haryana
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2013-07) Nikhurpa, Geeta; Sharma, M.L.
Open Access
Measuring effectiveness of advertising and sales promotional tools for hybrid paddy seed companies in district U.S.Nagar
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2014-05) Ali, Shakir; Singh, Ashutosh
Open Access
Study on distribution network of hybrid vegetable seed companies in Chhattisgarh
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2013-07) Banchhor, Prerana; Singh, Nirdesh Kumar
Open Access
Comparative study of government and non-government self-help groups (SHGs) in district Udham Singh Nagar
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2014-06) Singh, Garima; Singh, Ashutosh
Unknown
Consumer preferences and buying behaviour regarding Patanjali Food Products in district Nainital and Udham Singh Nagar
(G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2013-07) Pant, Rushil; Singh, Ashutosh

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