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Start date: 2013 × Thesis Type: M.B.A ×
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    A STUDY OF OPINION AND SKEPTICISM OF ADOLESCENTS TOWARDS T.V. ADVERTISING
    (Punjab Agricultural University, 2013) Dewan, Esha; Babita Kumar
    he present study was conducted to study the opinion and skepticism of adolescents towards T.V. advertising. Opinion and skepticism of selected adolescents towards T.V. advertising was studied with the help of two structured questionnaires. The opinion of the respondents was studied with the help of scale developed by Pollay and Mittal in 1993. It is a thirty item scale which studies the three Personal use factors i.e. product information, social role and image, and hedonic/pleasure and four societal effects i.e. good for the economy, materialism, value corruption, and falsity/no sense. Skepticism of adolescents towards T.V. advertising was studied with the help of a 9 item scale developed by Obermiller and Spangenberg in 1998. The total sample size of 200 adolescents was selected taking 40 students each of class 8th to 12th from 4 schools in Ludhiana City. It was found that the opinion of adolescents towards advertising was quite favourable. Not much skepticism prevailed. They consider advertising to be informative keeping them up to date and entertaining. Although they did believe that advertisements make the society materialistic and corrupts their values
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    Stock price reaction to announcement of buy back in India: An event study of selected stocks
    (Punjab Agricultural University, 2013) simardeep kaur; Gupta, Mohit
    present study entitled 'Stock price reaction to announcement of buy back in India: An event study of selected stocks' aims to study the stock price reaction to buy back announcements through open market purchase and tender offer. Secondary data with respect to buy back announcement is collected from January 1st 2006 to December 31st 2012. Sample finally consisted of randomly selected 30 stocks for open market purchase and 30 stocks for tender offer. Event study methodology was applied where the event 'e' was considered as date of announcement of buy back. Stock return parameters i.e., alpha and beta co-efficients were calculated from single index market model including regression of stock returns on appropriate stock index return. The expected returns calculated on the basis of stock parameters from estimation window( e-100 to e-5) were compared with the actual returns in the event window (e-5 to e+5) and post event window (e+5 to e+30) and t test was applied to test the significance of these returns. The cumulative average abnormal return was found to be significant only in case of buy back through open market purchase in pre event window (starting from e-12 days) and extending upto post event window (upto e+6 days).
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    Study of Awareness and Attitude towards Incentive Schemes for Exporters of Agricultural Products’’
    (Punjab Agricultural University, 2013) Garg, Nishant; Babita Kumar
    The present study was conducted on awareness and attitude towards incentive schemes for exporters of agricultural products. The study was undertaken in five districts of Punjab namely Amritsar, Chandigarh, Jalandhar, Ludhiana and Sangrur. The sample of 50 exporters was interviewed with the help of detailed questionnaire. The results of the study show that there are only 27(54%) exporters which were aware of incentive schemes. From them only 17(63%) were availing the schemes. The reasons for not availing the schemes had been the approval formalities of government agencies, documentations and non-willingness of exporters to avail the schemes Those who were availing the schemes were having objectives of increasing their competiveness, profit maximization, financial assistance and brand publicity and advertisement. However, the exporters find many problems in availing the schemes like procedural problems, official regulations and policies and inefficiencies of incentive providing agencies. These problems can be solved by formulating approachable incentive policies so that the exporters can easily avail them and it should be user friendly.