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ThesisItem Open Access A Study of Awareness and Perception of Senior Citizens about Reverse Mortgage in Ludhiana City(College of Basic Science and Humanities, Punjab Agricultural University, Ludhiana, 2009) Mittal, Mani; Kapur, SandeepThesisItem Restricted A Study of Sales Force Management Practices of Selected Organizations In Pharmaceutical Sector(College of Basic Science and Humanities, Punjab Agricultural University, Ludhiana, 2009) Lal Bector, Arun; Banga, GagandeepThesisItem Restricted A Atudy of Invstment Practices and Attitude of Service Personnel in Ludhiana City(College of Basic Science and Humanities, Punjab Agricultural University, Ludhiana, 2008) Aman, jain; Singla, SKThesisItem Open Access A Study of Transfer Price Mechanism of Selected Public and Private Sector Banks(College of Basic Science and Humanities, Punjab Agricultural University, Ludhiana, 2008) Ashima, Gupta; Kumar, BabitaThesisItem Open Access A STUDY OF MARKETING CHANNEL MANAGEMENT OF PESTICIDES IN PUNJAB(PAU Ludhiana, 2011) MANPREET SINGH; Ramandeep SinghThe present study was conducted to assess the marketing channel of pesticides in Punjab with price spread in private and co-operative sector and to trend analysis of pesticides consumption for last decade from 2000-01 to 2009-10. The study was confined to Bathinda, Mansa, Muktsar and Ferozepur with maximum land holding under cotton crop, which is consuming more pesticides as compare to other crop. The study was conducted by using a structured, non-disguised schedule to take relevant data on the qualitative and quantitative aspects of the research project. Both primary and secondary data were used. The results revealed that pesticides consumption in Punjab has decreased in last decade. The study also indicated that 88 percent of pesticides were channelized through private sector and only 12 percent through co-operative sector. 75 percent of co-operative dealers had their chief source of credit as co-operative banks. On the other hand, 70.83 percent private agencies got loan from commercial banks. Although expenses of private dealers were high than co-operative. But their distributional margin was also quite high to cover all costs.ThesisItem Restricted stUDY OF FINANCIAL RISK MANAGEMENT PRACTICES OF EXPORTERS OF LUDHIANA(Punjab Agricultural University, 2011) navdeep kaur; Aggarwal, navdeepThe research project ―A study of financial risk management practices of exporters of Ludhiana‖ was undertaken with the objectives of studying the attitude towards financial risk management and the practices for the same. The study was focused on engineering and apparel exporters of Ludhiana. The data was collected from 25 exporters of apparel and engineering each, thereby. The analysis indicates that risk management is considered very important. Though the firms try to manage the financial risks, but still they are not able to combat it fully, due to lack of knowledge about the improved techniques of risk management like financial derivatives. It is found, statistically that there is significant difference in attitude of both engineering and apparel exporters regarding risk managementThesisItem Restricted A STUDY OF MARKETING PRACTICES OF INLAND FISH FARMERS OF PUNJAB(Punjab Agricultural University, 2011) Chopra, Deep; Babita KumarThe study was conducted to analyse the marketing practices and problems faced by inland fish farmers in Punjab. A list of all the fish farmers in Punjab was obtained from Fish Farmers’ Development Authority. The list showed that the farmers were having highest concentration of fish farmers in five districts of Punjab i.e. Bathinda, Sangrur, Patiala, Ludhiana, Ferozepur. For meeting the objectives primary data were collected through a structured, non-disguised questionnaire from a sample was of 100 farmers i.e. 20 farmers from each district which were chosen on convenience basis. The study found that mostly semi-medium and medium farmers are engaged in this activity. Majority of farmers have adopted poultry as a subsidiary occupation along with fish farming. Majority of the farmers had received training in fish farming from state fisheries department. The study revealed that catla, rohu and mrigal are highly reared varieties and the major source of fish fingerlings for farmers is private companies followed by state department of fisheries. Fish farmers were facing problem of inadequate technical help for fish production, losses during handling, improper packaging material and shortage of electricity.ThesisItem Restricted A STUDY OF OPINION AND SKEPTICISM OF ADOLESCENTS TOWARDS T.V. ADVERTISING(Punjab Agricultural University, 2013) Dewan, Esha; Babita Kumarhe present study was conducted to study the opinion and skepticism of adolescents towards T.V. advertising. Opinion and skepticism of selected adolescents towards T.V. advertising was studied with the help of two structured questionnaires. The opinion of the respondents was studied with the help of scale developed by Pollay and Mittal in 1993. It is a thirty item scale which studies the three Personal use factors i.e. product information, social role and image, and hedonic/pleasure and four societal effects i.e. good for the economy, materialism, value corruption, and falsity/no sense. Skepticism of adolescents towards T.V. advertising was studied with the help of a 9 item scale developed by Obermiller and Spangenberg in 1998. The total sample size of 200 adolescents was selected taking 40 students each of class 8th to 12th from 4 schools in Ludhiana City. It was found that the opinion of adolescents towards advertising was quite favourable. Not much skepticism prevailed. They consider advertising to be informative keeping them up to date and entertaining. Although they did believe that advertisements make the society materialistic and corrupts their valuesThesisItem Open Access Study of Momentum Investing in 52-Week High and 52-Week Low Stocks(Punjab Agricultural University, 2011) Ruchika Rajpal; Sachdeva, Y.P.Momentum investing in stock markets has been reported in several developed and emerging stock markets. This study entitled “Study of Momentum Investing in 52-Week High and 52-Week Low Stocks”, aimed to empirically examine the momentum investing in selected stocks. In order to achieve the objectives, a total of 250 stocks comprising 50 stocks every year (25 stocks from 52week high stocks and 25 stocks from 52-week low stocks) from NSE stock universe were selected from 2006 to 2010. The adjusted closing prices were obtained and returns were first compared with zero return (raw comparison). Further relative comparisons with the returns of S&P CNX NIFTY, CNX NIFTY JUNIOR and S&P CNX 500 were done for the same time period. The results revealed the presence of nil momentum investing in 52 week high stocks during short term period (30 days). For the intermediate period (90days) and long period (180 days) momentum investing worked particularly in 52 week high stocks. On the other hand in case of 52 week low stocks, momentum investing worked very well in short term period. In term of relative comparison it was found that momentum investing didn’t work at all in 52 week high stocks but was highly effective, although amid slight trend reversals, in 52 week low stocks.