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20135
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End date: 2013 × Start date: 2013 × Thesis Type: M.B.A. ×
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    CAUSES AND CONSEQUENCES OF HOME ACCIDENTS IN RURAL AND URBAN HOUSEHOLDS OF LUDHIANA DISTRICT
    (PAU Ludhiana, 2013) Deepika Sharma; Pushpinder, Sandhu
    Present study was undertaken to explore home accident incidents, their causes and consequences; and to develop guidelines on home safety for rural and urban households. Sample of 140 households was randomly selected from both areas of Ludhiana District. Interview schedule was used to gather data. Modified Impact of Event Scale was used to assess impact of accidents. Modified Safety Assessment Scale was used to judge home safety. Results revealed that the impact of most recently encountered accidents on victims was not meaningful on urban victims (IES Score 3.51); but rural victims had more impact (IES Score 5.76). Safety assessment scoring revealed minimum safety regarding fire and burns (Rural=8.34; Urban=8.15). Safety features like smoke bell, fire extinguisher and sand buckets were not seen in any of the sampled houses. Most lacking safety features were: stairs without rail, dark areas, narrow passages, gas cylinder near burner, greasy floors, low parapet, split levels and no safety caps on sockets. Sharp tools and cooking were perceived to be most hazardous. Kitchen, washroom and stairs were identified as accident prone areas by all respondents. There were 92 accident victims from rural and 60 from urban (sampled) households; most of them in 20-40 year age group and females. Maximum number of victims had injury due to cut or crush. Six fractures, one permanent disability and one death was also reported. More rural respondents neglected home safety; had noticeable impact of accident events; and were conspicuous by their higher numbers as victims compared to urban sampled population.
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    Case Study of service quality of suppliers in hosiery industries of Ludhiana
    (PAU Ludhiana, 2013) Bhanu Khanna; Babita Kumar
    The present study was conducted to know the level of service quality of the suppliers in supply chain management in hosiery companies in Ludhiana. Population of the study consists of all the hosiery manuacturing units located in Ludhiana. Lists of all the hosiery manufacturing units were obtained from hosiery association of Ludhiana. Out of those 50 units were selected on the basis of their willingness and convenience to respond. The companies were selected in ratio of 1:3(large, medium, small and micro enterprises). It was found that suppliers of large company is performing as per manager’s expectations but they still have to be improve to give better results. There is significant difference between four categories of hosiery companies under three service quality dimensions. Suppliers of medium, small, and micro enterprises does not match the expectations of the managers. To minimise this gap between managers’ expectations and perceptions suppliers should train themselves for better quality services, easy mode of transporting the raw material, and in an effective manner in a right condition as well.
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    ThesisItemOpen Access
    ETHICAL BEHAVIOUR OF SALES STAFF TOWARDS CONSUMERS: A STUDY OF SERVICE SECTOR
    (PAU Ludhiana, 2013) Harsimrandeep Singh Gill; Pratibha Goyal
    The research project “Ethical behaviour of sales staff towards consumers; A study of service sector” was undertaken with the objectives to analyze the ethical behaviour of salespersons towards consumers and to analyze the benefits of ethical behaviour as perceived by salespersons. For meeting these objectives primary data was collected from 150 employees with the help of questionnaire. From the study it was found that the factors affecting the ethical behaviour of salesperson towards consumer were ‘authenticity of Service provided to customers’,’ honesty towards customers and company’, ‘transparency of conditions to customers ‘and’ social benefits’ and benefits perceived by the salesperson’s factors were labelled under 3 categories namely ‘Benefits to company’, ‘Benefits to Employees’ and ‘Benefits to Customer
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    ThesisItemOpen Access
    EVALUATING FINANCIAL HEALTH OF LEADING CYCLE MANUFACTURING COMPANIES IN INDIA: A Z-SCORE APPROACH
    (PAU Ludhiana, 2013) Shivani Verma; Y.P. Sachdeva
    The present research was undertaken to evaluate the financial health of leading cycle manufacturing companies in India by using Z-Score approach. The study was carried out using eight years data collected from annual reports of three selected companies viz. Hero Cycles Limited, Avon Cycles Limited, Atlas Cycles Limited. The efficiency of selected companies was evaluated using efficiency ratios and the overall financial performance of the companies was examined using the liquidity, solvency and profitability ratios. The financial health and viability of selected companies was forecasted on the basis of Edward Altman Z-Score. It was found that among three companies, Atlas Cycles Limited was the most efficient company and Hero Cycles Limited showed the best overall financial performance. On the basis of Edward Altman Z-Score, all the three companies were found to be financially viable and their failure in this situation was uncertain to predict. The variability of Hero Cycles Limited was found to be lesser in its Z-Score as compared to other companies under consideration.
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    ThesisItemOpen Access
    Consumer Purchase Behavior towards Store Brands and National Brands: An Empirical Study
    (PAU Ludhiana, 2013) Hardeep Singh Saini; Lalit Mohan, Kathuria
    The study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the influence of store brand satisfaction and image on the store’s image. A sample of 240 respondents was selected on convenience basis. Data were collected with the help of a structured and non-disguised questionnaire. Data analysis was undertaken using statistical tools like mean score, chi-square test, analysis of variance and factor analysis. The study revealed that majority of the respondents were aware of store brand products. Most of the respondents were brand conscious buyers. The study revealed that customers perceive quality as most important parameter for store brands and national brand products. Respondents consider ‘value for money’, ‘quality’ and ‘in-store display’ as important factors during purchase of store brand products. Further, study found that customers consider ‘quality’, ‘brand image’ and ‘advertising’ as important factors influencing purchase of national brand products. The result revealed that ‘variety of product availability’, ‘value for money’, ‘customer service’ and ‘store location’ influence customer satisfaction towards store brands.