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ThesisItem Open Access ATTITUDE AND BEHAVIOR TOWARDS MUTUAL FUND VALUE ADDITIONS : A STUDY OF INVESTORS IN LUDHIANA CITY(PUNJAB AGRICULTURAL UNIVERSITY; LUDHIANA, 2011) JAIN, ANKIT; GUPTA, MOHITThesisItem Open Access A Study of Compliance of Basel II Norms by Selected Banks(College of Basic Science and Humanities, Punjab Agricultural University, Ludhiana, 2011) Sharma, Sarishma; Kumar, BabitaThesisItem Open Access A Study of Corpotate Governance Practices in Selected Banks(College of Basic Science and Humanities, Punjab Agricultural University, Ludhiana, 2011) Loi, Shifali; Kumar, BabitaThesisItem Open Access A Study of Risk Tolerance of Investors in Ludhiana(College of Basic Science and Humanities, Punjab Agricultural University, Ludhiana, 2011) Kaur, Harpreet; Aggarwlal, NavdeepThesisItem Restricted A STUDY OF PERCEPTION INVOLVED IN IMPLEMENTING INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS) AND IT’S COMPARISON WITH INDIAN ACCOUNTING STANDARDS (IAS)(PAU Ludhiana, 2011) Harmandeep Kaur; Sandeep, KapurIFRS is regarded as the uniform reporting language for all concerns and the nations. The study was conducted to compare the existing Indian Accounting Standards with the IFRS. Secondly, study was done to see the perception involved in implementation of IFRS. The practicing chartered accountants, academicians and managers were the respondents of the study. The sample consisted of 30 practicing chartered accountants, 15 managers and 5 academicians. The results of the study revealed that IFRS and the Indian Accounting Standards has a greater degree of variation with respect to disclosures, financial statements, transparency, uniformity and consistency. The respondents perceived that in terms of implementing IFRS; sufficient communication patterns, training programs and management skills were required. It was found that the lack of resources and cost of training the employees were the major bottlenecks in implementing the IFRSThesisItem Restricted DIMENSIONS OF CUSTOMER-BASED BRAND EQUITY: A PERCEPTUAL STUDY OF CUSTOMERS OF PUBLIC SECTOR AND PRIVATE SECTOR BANKS(PAU Ludhiana, 2011) Lizu Bassan; Lalit Mohan, KathuriaBrand equity helps in creating brand loyalty, increases the willingness to pay more prices, and assists the company in effectively meeting the challenges posed by competitors. The present study was conducted to determine the perception of respondents towards dimensions of customer-based brand equity among public sector and private sector banks. All the customers of public and private sector scheduled commercial banks of Ludhiana city formed the population of the study. A sample of 200 respondents was selected on convenience basis i.e. 100 from public sector banks and 100 from private sector banks. Data were collected with the help of a structured and non-disguised questionnaire. Analysis was done using appropriate statistical tools like mean score, Z-test, t-test, chi-square test Analysis of Variance (ANOVA) and factor analysis. The study revealed that public bank respondents associate their banks with convenient locations, higher returns and cost effectiveness whereas private bank respondents associate their banks with personalized services, technology advancement and faster transactions. The results of factor analysis revealed the dimensions of brand equity for public sector banks as „physical facilities and advertisement‟, „awareness and loyalty‟, „service quality‟, „brand image‟, „price‟, „location‟ and „service effectiveness and return‟, whereas for private sector banks, the dimensions of brand equity were „service quality and image‟, „returns and belongingness‟, „infrastructure and customer relationship‟, „transaction cost and processing time‟, „product convenience and loyalty‟, and „product variety and perception‟. The study further revealed that majority of the respondents (both public sector as well as private sector banks) were satisfied with their banks.ThesisItem Open Access Influence of Shopping Dimensions on the Mall Visit Behaviour of Consumer(PAU Ludhiana, 2011) Jatin; Gagandeep, BangaThe present study was conducted to study the influence of Shopping Dimensions on the mall visit behaviour of consumers and to study variation in influence of shopping dimensions with respect to demographic variables. A total sample of 200 respondents was selected taking 50 visitors each from 4 shopping malls in Ludhiana City on random basis. An adopted Shopping Dimensions Inventory (Bloch et al, 1994) was used for the study. The study revealed that the respondents visited the shopping malls for entertainment, shopping and food courts. It was found that most important dimensions were Social, Exploration, Aesthetics and Role Enactment dimensions. According to the respondents, “Going to the mall is an enjoyable experience when I am with friends” (Mean score = 4.04) got highest mean score followed by “Mall is a place where I can get everything (dining, movies, shopping etc) as it is a one-stop shopping place” and “Mall is a good place to find out what is new” with mean scores 3.97 and 3.87 respectively. Further; the variation in influence of shopping dimensions with respect to demographic variables like gender, age, education, occupation, income group and family size was also studied. Variation in influence of shopping dimensions was more for the demographic variables age and income group.ThesisItem Restricted SERVICE QUALITY ASSESSMENT OF FAST FOOD RESTAURANTS IN PUNJAB: A COMPARATIVE ANALYSIS OF MNC AND INDIAN RESTAURANTS(PAU Ludhiana, 2011) KIRAN; Gagandeep, BangaThe research project was undertaken with the objectives to evaluate the service offered by fast food restaurants in Punjab and to compare the service offered by MNCs with Indian restaurants. The study was conducted by selecting ten fast food restaurants. The study was conducted by selecting 10 fast food restaurants: 5 Indian and 5 MNCs and then 20 customers were selected from each restaurant on convenience basis. Thus a sample of 200 customers was selected. Primary data was collected with the help of a structured non disguised questionnaire. An adopted SERVQUAL scale was used to assess the service quality. The study revealed that the perceived performance on all dimensions fell short of expectations. This indicates that the service quality offered did not meet the customers’ expectations on most aspects. Maximum gap between perception and expectation is (-1.03) for responsiveness while least gap was (-0.79) for assurance. In case of MNC fast food restaurants rank I is given to Assurance while in case of Indian fast food restaurants Rank I is given to Tangibles.ThesisItem Open Access CONSUMER PREFERENCES FOR ORGANISED FOOD RETAIL OUTLETS IN LUDHIANA(PAU Ludhiana, 2011) Rohin Arora; Pratibha, GoyalThe study on consumers‘ preferences for organized food retail outlets in Ludhiana was conducted with the objective to study various attributes like product, price, place, promotion, people and process influencing preferences of consumers for organized food retail outlets and to study variation in consumers‘ preferences across different demographic variables. Total sample size of 100 was selected taking 25 consumers each from 4 organised food stores. Through this study it was concluded that most important attribute for selection of store was product followed by price attributes. In case of product attributes consumers preferred store as it provides variety of products and also products are reasonably priced. Also consumer preferred to visit the store nearest to his/her place. It was concluded that there was no significant effect of demographic variables like gender, age group, educational qualification, occupation and annual family income on consumer preferences.