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Author: Amolakdeep Singh × End date: 2011 × Start date: 2011 × Thesis Type: M.B.A. ×
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    A STUDY OF MARKETING PRACTICES OF POULTRY FARMERS OF PUNJAB
    (PAU Ludhiana, 2011) Amolakdeep Singh; Ramandeep Singh
    The research project entitled ―A Study of marketing practices of poultry farmers of Punjab‖ was undertaken with the objectives of analyzing the marketing practices of the selected poultry farmers in Punjab and identifying the problems involved in marketing of poultry products in Punjab. A sample of 20 poultry farmers in Punjab was selected from the list provided by Punjab Poultry Association, Ludhiana. To conduct this study Jalandhar and Ludhiana were selected. It was found that the poultry products encountered many problems related to marketing practices. The Study revealed that majority of poultry farmers have lack of Government support due to which it was a risky venture to be adopted. The farmers were also not indulged in the promotional activities and encountered many problems related to price fluctuations, disease breakout, etc.