Thesis

Browse

Now showing 1 - 1 of 1

Open Access
Uses and Gratification of Online and Mobile Media Regarding Agriculture among Progressive Farmers of Punjab
(Punjab Agricultural University, Ludhiana, 2017) Amarpal Singh; Thapar, Sheetal
The online and mobile media has not only emerged as a tool to enhance communication but also provides an access to any kind of information. A study was conducted to identify uses and gratification of online and mobile media regarding agriculture among progressive farmers of Punjab. The data was collected with the help of close-ended questionnaire from 100 progressive farmers selected randomly from different cities/villages of Punjab. Majority of respondents (63 percent) belong to second generation i.e. Father. In the study, the pattern of usage of online and mobile revealed that all villages/cities in Punjab have mobile connectivity and every household of progressive farmer has a mobile phone but not all own the computer/ laptop. The study shows that maximum of respondents found mobile media more favorable for using internet. Since 68 percent of respondents are using internet and about half number of the respondents use the mobile agriculture apps, many progressive farmers want the experts to provide the training to the farmers for using online and mobile media as they found the use of this media gratifying for bringing development in agriculture sector.