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2011 - 20165
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Author: Amanpreet Kaur × End date: 2016 × Type: Thesis ×
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    ThesisItemOpen Access
    Role of Product Appearance in Consumer Choice of Packaged Food Products for Children
    (Punjab Agricultural University, Ludhiana, 2016) Amanpreet Kaur; Kathuria, Lalit Mohan
    The study was conducted to analyze the perceptions of consumers towards product appearance, and to explore the influence of product appearance on purchase intention of consumers. A sample of 280 respondents was selected using convenience sampling. Data was collected with the help of a structured and non-disguised questionnaire. Data analysis was undertaken using statistical tools like mean-square, chi-square test, analysis of variance, correlation and factor analysis. The study revealed that a large majority of the respondents was aware of packaged food products and were attracted by product appearance. The respondents reported that their children were attracted by product appearance attributes such as flavour, packaging, product ingredient/ fruit content display, cartoon character, shape, color and design. Organised retail outlets and nearby convenience stores were found to be prefered store types for purchase of packaged food products. In- store presentations, friends and relatives and T.V. advertisements were found to be important sources of information. The study highlighted that correlation existed between color, jingle, logo, packaging, cartoon character, and shape. Principle component analysis generated factors such as product shape, packaged design and product ingredient display as different factors influencing the purchase of packaged food products.
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    ThesisItemOpen Access
    PRODUCT DEVELOPMENT BY USING SELECTED MINOR FIBRES THROUGH WEAVING
    (PAU Ludhiana, 2011) Amanpreet Kaur; Sandeep, Bains
    The present study entitled "Product development by using selected minor fibres through weaving" was carried out in Mansa district. An interview schedule was prepared for collecting data from forty respondents. The results of investigation revealed that majority of the respondents belonged to 25-50 years of age who were illiterate, they belonged to joint families and had a monthly income between Rs.2500-5000. Majority (97.5 percent) of the respondents used waste cotton as minor fibre because it is easily available in the open market. Most of the respondent wove durries in traditional designs by using floral motifs. They created textures using two-types of fibre. Majority used natural fibre for the background and two colours for the motifs. Lattice was the most preferred technique (97 percent) to finish the raw edges. Durrie was the most time consuming article and four craft persons took four days and on each day they wove for four hours to complete a durrie. Out of all the articles the craft persons earned maximum profit from sitter (peedhi). The major problem faced by the respondents were lack of financial assistance and lack of demand for product. Forty four samples were created using minor fibres out of which ten most preferred samples were selected by each judge. Texture made from undyed hemp using twill weave (3/1) was given first rank. Later ten articles were prepared which included bag, purse, tray, belt, slippers, coaster plates, newspaper holder, fan (pakhhi), sitter (peedhi) and file cover. On the basis of fibre suitability, bag and file cover were ranked first by the craft persons and the consumers, respectively. According to the design coaster plates were ranked first both by the craft persons and the consumers. On the basis of colour combinations slippers and coaster plates ranked first by the craft persons and the consumers, respectively. Coaster plates were ranked first both by the craft persons and the consumers according to the overall impact. According to the utility bag and file cover were ranked first by the craft person and the consumers, respectively. Majority of the craft person (57.5 percent) and the consumers (72.5 percent) reported that the quoted price were suitable. Thirty to forty percent can me earned by making innovating articles using minor fibres through weaving.
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    ThesisItemOpen Access
    ANALYSIS OF PUBLIC SECTOR INVESTMENT IN AGRICULTURAL RESEARCH IN PUNJAB
    (Punjab Agricultural University Ludhiana, 2011) Amanpreet Kaur; Sharma, J. L.
    The present study was conducted to assess the impact of public sector investment in agricultural research in Punjab. In order to achieve the stipulated objectives of the study, the secondary data were compiled from Center for Monitoring Indian Economy Reports, Statistical Abstract of Punjab, and from various departments of Punjab Agricultural University for the period 1985-86 to 2009-10. The tabular and functional analytical procedures were used for analysis work. The results revealed that expenditure under Capital and Revenue Account show a declining trend from late 1980s to early 1990s, thereafter, the situation improved. The growth analysis indicates that Revenue Expenditure has grown faster than the Capital Account Expenditure. The results show that investment in energy was the dominant under Revenue Account, where as investment in irrigation and flood control was higher under Capital Account. Further, the study pointed out that expenditure on Agriculture and Allied Activities remained confined to crop and animal husbandry under Revenue Account and food storage and warehousing under Capital Account. It was observed that investment in Agriculture Research and Education by state government has increased over time, but the growth analysis pointed out that growth rate has declined in recent years (2001-02 to 2009-10). Further, it was observed that funding as per cent of agriculture GDP was 0.62 in 2007-08 which is much below the required norms (two per cent of Agricultural GDP). An analysis of research expenditure by Punjab Agricultural University brings out that annual average research expenditure has increased over time, whereas the growth analysis indicates it has declined in Period III (2003-04 to 2009-10). The research expenditure on different crops by Punjab Agricultural University indicated that it was mainly confined to wheat and rice crops only. Overview of growth analysis of research expenditure and productivity showed that for all the crops except oilseeds, research expenditure and productivity exhibited positive relationship. An impact of public sector investment on productivity of crops/enterprises revealed that the productivity is sensitive to research expenditure but with lapse of time. It can be inferred from the study that increase in public investment in agriculture sector is the pivot to enhancing productivity and brining about shift in cropping pattern. In order to sustain the production and reap the benefits of increased output the investment should be augmented in the farm sector.
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    ThesisItemRestricted
    Analysis of public sector investment in agricultural research in Punjab
    (Punjab Agricultural University, Ludhiana, 2011) Amanpreet Kaur; Sharma, J. L.
    The present study was conducted to assess the impact of public sector investment in agricultural research in Punjab. In order to achieve the stipulated objectives of the study, the secondary data were compiled from Center for Monitoring Indian Economy Reports, Statistical Abstract of Punjab, and from various departments of Punjab Agricultural University for the period 1985-86 to 2009-10. The tabular and functional analytical procedures were used for analysis work. The results revealed that expenditure under Capital and Revenue Account show a declining trend from late 1980s to early 1990s, thereafter, the situation improved. The growth analysis indicates that Revenue Expenditure has grown faster than the Capital Account Expenditure. The results show that investment in energy was the dominant under Revenue Account, where as investment in irrigation and flood control was higher under Capital Account. Further, the study pointed out that expenditure on Agriculture and Allied Activities remained confined to crop and animal husbandry under Revenue Account and food storage and warehousing under Capital Account. It was observed that investment in Agriculture Research and Education by state government has increased over time, but the growth analysis pointed out that growth rate has declined in recent years (2001-02 to 2009-10). Further, it was observed that funding as per cent of agriculture GDP was 0.62 in 2007-08 which is much below the required norms (two per cent of Agricultural GDP). An analysis of research expenditure by Punjab Agricultural University brings out that annual average research expenditure has increased over time, whereas the growth analysis indicates it has declined in Period III (2003-04 to 2009-10). The research expenditure on different crops by Punjab Agricultural University indicated that it was mainly confined to wheat and rice crops only. Overview of growth analysis of research expenditure and productivity showed that for all the crops except oilseeds, research expenditure and productivity exhibited positive relationship. An impact of public sector investment on productivity of crops/enterprises revealed that the productivity is sensitive to research expenditure but with lapse of time. It can be inferred from the study that increase in public investment in agriculture sector is the pivot to enhancing productivity and brining about shift in cropping pattern. In order to sustain the production and reap the benefits of increased output the investment should be augmented in the farm sector.
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    ThesisItemOpen Access
    Changing interaction patterns among Dalits and Jat Sikhs in Doaba region of Punjab
    (Punjab Agricultural University, Ludhiana, 2016) Amanpreet Kaur; Sharma, Shalini
    Rural population of Punjab mainly comprised of Jat Sikhs and Dalits. The land owning Jat Sikhs were locally dominant and Dalits were dependent upon them. Off late with benefits from affirmative action program of government, NRI remittances and political mobilization, Dalits had improved their socio-economic status. This had impacted the interaction patterns amongst Dalits and Jat Sikhs of the region. The present study was conducted with specific objectives: to study the socio-economic status of the respondents; to analyze the changing socio-economic and political interaction patterns among Dalits and Jat Sikhs; to identify the conflict between both castes, if any, and the reasons thereof and to investigate state intervention in conflict resolution as perceived by Dalits and Jat Sikhs. The study was based on primary data collected from 320 respondents (160 Dalits and 160 Jat Sikhs) from Doaba. Study found that almost half of Jat Sikhs (49.3%) and Dalits (43.7%) had medium socio-economic status. Three fourth of the Jat Sikhs (74.3%) and Dalits (80.0%) were from 31-50 years of age. More than one third of the respondents were educated up to higher secondary level and 42.4 per cent of Dalits were doing semi-skilled and skilled jobs whereas almost three fourth of Jat Sikhs (73.2%) were engaged in farming. It was reported that 5.6 per cent of high status Dalits had moved to the village locality inhabited by Jat Sikhs without any resistance. A significant majority of Dalits (96.2%) reported no restriction on their entry into Jat Sikh kitchen and 58.7 per cent of them attended the social ceremonies of Jat Sikhs as guests. Economic dependence on Jat Sikh patrons was reported by 19.3 per cent Dalits. In 87.5 per cent of villages there was separate Dalit gurudwaras. It was Dalit sarpanch in forty three per cent of the villages. A significant majority of Jat Sikhs were apprehensive (88.7%) of Dalit dominance while Dalits were conscious and assertive (65.6%) of their newly acquired identity. Religious issues were found most responsible behind subtle form of conflict among both castes. Two third of the respondents felt that police personnel favoured their caste group while resolving the dispute. Socially mobile, economically influential and subaltern Dalits carry the movement of a separate Dalit identity and Jat Sikhs need to understand it and act accordingly to avoid any conflict.