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Subject: Sociology × Author: Mehta, Tahil × End date: 2019 × Start date: 2018 × Thesis Type: M.Sc ×
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    Advertisements in print media: A comparison of three newspapers
    (Punjab Agricultural University, Ludhiana, 2019) Mehta, Tahil; Sarabjeet Singh
    Daily newspapers are an integral part of print media, since these can be perused and read at comfort, considering a fuller and better comprehension of broad communications. The present research is a quantitative as well as qualitative study dealing with coverage of advertisements in three newspapers (The Tribune, Dainik Bhaskar and Ajit). The data were collected during two months (February and March, 2018). Parameters included: date, headings, types and sizes etc. of the advertisements. The findings of the study revealed that out of the total 1801 advertisements published during the period in three newspapers. The Tribune published highest number of advertisements (802) followed by Ajit (506) and Dainik Bhaskar (493). More advertisements were published in the month of February (59.58%) as compared to March (40.42%). Maximum full page (40.63%) and half page (46.63%) advertisements were published by Dainik Bhaskar in both February and March. It was also observed that The Tribune published more advertisements on public notice (58.35%) followed by others (10.47%), automobiles and educational (5.36%), obituary (5.36%), Cosmetics (4.86%), recruitment (4.61%) and electronics (3.87%). Dainik Bhaskar published maximum advertisements on automobiles (20.68%) followed by others (19.47%), educational (17.03%), cosmetics (15.82%) and electronics (12.57%). While Ajit published maximum advertisements on others (23.71%) followed by obituary (17.39%), educational (12.64%) and automobiles (12.45%). According to size, maximum advertisements were in 7×8 cm (12.58%) and least in the size 2.5×3.5 cm (0.63%). More than one fourth same advertisements were published (26.82%) both in The Tribune and Ajit. While about one fifth advertisements (21.23%) were published in The Tribune and Dainik Bhaskar duos. Readability of the content in Ajit (7.04) and Dainik Bhaskar (7.6) could be termed as easy to understand for the general people.