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Subject: Sociology × Author: Deepali × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Uses and Gratifications of Social Media in Senior Secondary Students of Ludhiana and Dhandhra: A Comparative Study
    (Punjab Agricultural University, Ludhiana, 2017) Deepali; Thapar, Sheetal
    In the 21st century, social media is an immensely popular medium of mass communication. It's influence can have both positive and negative results. A study was conducted to identify the uses and gratification of social media in senior secondary school children of Ludhiana and Dhandhra. Using a close-ended questionnaire, responses were obtained from 200 (50 from each school) senior secondary students of P.S.E.B and C.B.S.E Ludhiana and Dhandhra. The demographic profile largely constituted of students in the age range of 16> and <17 years, most of them had family income of Rupees <20,000 per month and many live in nuclear families. Reflecting the huge penetration of Social Media, it shows that in today's era everyone uses social media and social networking sites to remain connected, updated and informed. Every household has a mobile phone which shows the importance of this device. Wi-Fi connection was present in most of the areas of Ludhiana as well as Dhandhra. Whatsapp ranked on top position in their preference as well as according to safe uploading of pictures and easy connection with people. Education and assignments were the main purpose and entertainment followed that. More than 50 percent of the students never keep their phones always with them as they share it with their family and relatives. Many students face their parents’ objection while using social media in their day to day routine. Through this study one comes to know that social media is so much inter woven in our life that it seems impossible to live without social media.