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ThesisItem Open Access Handling and Storage Management of Seed Potato - A Case Study of Selected Farms(PAU Ludhiana, 2012) Chamkaur Singh; Ramandeep Singh Major AdvisorThe present study was undertaken for studying the handling and storage practices of seed potato followed by Sangha group. The study was conducted by including selected persons from Sangha group for exploring the traditional handling and storage practices of seed potato and exploratory research was used to identify new technologies of handling and storage. Results indicate that potato industry was facing acute shortage of skilled labour. There were huge losses during the handling of produce on field and during storage due to manual working. Maintenance of uniform temperature in cold chamber is the need of time, which is lacking in traditional system of handling and storage. Produce generally get damaged during the process due to the reason of manual handling.ThesisItem Open Access Influence of Shopping Dimensions on the Mall Visit Behaviour of Consumer(PAU Ludhiana, 2011) Jatin; Gagandeep, BangaThe present study was conducted to study the influence of Shopping Dimensions on the mall visit behaviour of consumers and to study variation in influence of shopping dimensions with respect to demographic variables. A total sample of 200 respondents was selected taking 50 visitors each from 4 shopping malls in Ludhiana City on random basis. An adopted Shopping Dimensions Inventory (Bloch et al, 1994) was used for the study. The study revealed that the respondents visited the shopping malls for entertainment, shopping and food courts. It was found that most important dimensions were Social, Exploration, Aesthetics and Role Enactment dimensions. According to the respondents, “Going to the mall is an enjoyable experience when I am with friends” (Mean score = 4.04) got highest mean score followed by “Mall is a place where I can get everything (dining, movies, shopping etc) as it is a one-stop shopping place” and “Mall is a good place to find out what is new” with mean scores 3.97 and 3.87 respectively. Further; the variation in influence of shopping dimensions with respect to demographic variables like gender, age, education, occupation, income group and family size was also studied. Variation in influence of shopping dimensions was more for the demographic variables age and income group.ThesisItem Restricted Case Study of service quality of suppliers in hosiery industries of Ludhiana(PAU Ludhiana, 2013) Bhanu Khanna; Babita KumarThe present study was conducted to know the level of service quality of the suppliers in supply chain management in hosiery companies in Ludhiana. Population of the study consists of all the hosiery manuacturing units located in Ludhiana. Lists of all the hosiery manufacturing units were obtained from hosiery association of Ludhiana. Out of those 50 units were selected on the basis of their willingness and convenience to respond. The companies were selected in ratio of 1:3(large, medium, small and micro enterprises). It was found that suppliers of large company is performing as per manager’s expectations but they still have to be improve to give better results. There is significant difference between four categories of hosiery companies under three service quality dimensions. Suppliers of medium, small, and micro enterprises does not match the expectations of the managers. To minimise this gap between managers’ expectations and perceptions suppliers should train themselves for better quality services, easy mode of transporting the raw material, and in an effective manner in a right condition as well.ThesisItem Open Access CONSUMER PREFERENCES FOR ORGANISED FOOD RETAIL OUTLETS IN LUDHIANA(PAU Ludhiana, 2011) Rohin Arora; Pratibha, GoyalThe study on consumers‘ preferences for organized food retail outlets in Ludhiana was conducted with the objective to study various attributes like product, price, place, promotion, people and process influencing preferences of consumers for organized food retail outlets and to study variation in consumers‘ preferences across different demographic variables. Total sample size of 100 was selected taking 25 consumers each from 4 organised food stores. Through this study it was concluded that most important attribute for selection of store was product followed by price attributes. In case of product attributes consumers preferred store as it provides variety of products and also products are reasonably priced. Also consumer preferred to visit the store nearest to his/her place. It was concluded that there was no significant effect of demographic variables like gender, age group, educational qualification, occupation and annual family income on consumer preferences.ThesisItem Open Access ETHICAL BEHAVIOUR OF SALES STAFF TOWARDS CONSUMERS: A STUDY OF SERVICE SECTOR(PAU Ludhiana, 2013) Harsimrandeep Singh Gill; Pratibha GoyalThe research project “Ethical behaviour of sales staff towards consumers; A study of service sector” was undertaken with the objectives to analyze the ethical behaviour of salespersons towards consumers and to analyze the benefits of ethical behaviour as perceived by salespersons. For meeting these objectives primary data was collected from 150 employees with the help of questionnaire. From the study it was found that the factors affecting the ethical behaviour of salesperson towards consumer were ‘authenticity of Service provided to customers’,’ honesty towards customers and company’, ‘transparency of conditions to customers ‘and’ social benefits’ and benefits perceived by the salesperson’s factors were labelled under 3 categories namely ‘Benefits to company’, ‘Benefits to Employees’ and ‘Benefits to CustomerThesisItem Open Access Consumer Purchase Behavior towards Store Brands and National Brands: An Empirical Study(PAU Ludhiana, 2013) Hardeep Singh Saini; Lalit Mohan, KathuriaThe study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the influence of store brand satisfaction and image on the store’s image. A sample of 240 respondents was selected on convenience basis. Data were collected with the help of a structured and non-disguised questionnaire. Data analysis was undertaken using statistical tools like mean score, chi-square test, analysis of variance and factor analysis. The study revealed that majority of the respondents were aware of store brand products. Most of the respondents were brand conscious buyers. The study revealed that customers perceive quality as most important parameter for store brands and national brand products. Respondents consider ‘value for money’, ‘quality’ and ‘in-store display’ as important factors during purchase of store brand products. Further, study found that customers consider ‘quality’, ‘brand image’ and ‘advertising’ as important factors influencing purchase of national brand products. The result revealed that ‘variety of product availability’, ‘value for money’, ‘customer service’ and ‘store location’ influence customer satisfaction towards store brands.ThesisItem Restricted A STUDY OF OPINION AND SKEPTICISM OF ADOLESCENTS TOWARDS T.V. ADVERTISING(Punjab Agricultural University, 2013) Dewan, Esha; Babita Kumarhe present study was conducted to study the opinion and skepticism of adolescents towards T.V. advertising. Opinion and skepticism of selected adolescents towards T.V. advertising was studied with the help of two structured questionnaires. The opinion of the respondents was studied with the help of scale developed by Pollay and Mittal in 1993. It is a thirty item scale which studies the three Personal use factors i.e. product information, social role and image, and hedonic/pleasure and four societal effects i.e. good for the economy, materialism, value corruption, and falsity/no sense. Skepticism of adolescents towards T.V. advertising was studied with the help of a 9 item scale developed by Obermiller and Spangenberg in 1998. The total sample size of 200 adolescents was selected taking 40 students each of class 8th to 12th from 4 schools in Ludhiana City. It was found that the opinion of adolescents towards advertising was quite favourable. Not much skepticism prevailed. They consider advertising to be informative keeping them up to date and entertaining. Although they did believe that advertisements make the society materialistic and corrupts their valuesThesisItem Open Access Impulse Purchasing Behavior: A Study of Organized Retail Outlets of Ludhiana(PUNJAB AGRICULTURAL UNIVERSITY, 2014) Gunsagar Singh; Goyal, PratibhaToday, retailers are increasingly making use of various in-store influencers for converting browsers to spenders. However, success depends on how the customers perceive these influencers. The phenomenon of impulse purchasing has been studied in consumer research as well as for example in psychology and economics since the 1950s. In brick-and-mortar retailing, impulse purchases have been an important source of revenue for retailers. This study attempted to investigate the relationship of various factors, with impulse buying tendency of consumers in the Organized Retail Sector of Ludhiana region. This article empirically evaluates the perception of the customers towards various in-store stimuli that is Merchandise, promotion, displays and ambience, across stores located in Ludhiana