Thumbnail Image

Thesis

Browse

20112
Reset filters
Subject: Marketing Management × End date: 2011 × Start date: 2011 × Type: Thesis ×
Reset filters

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    ThesisItemOpen Access
    Influence of Shopping Dimensions on the Mall Visit Behaviour of Consumer
    (PAU Ludhiana, 2011) Jatin; Gagandeep, Banga
    The present study was conducted to study the influence of Shopping Dimensions on the mall visit behaviour of consumers and to study variation in influence of shopping dimensions with respect to demographic variables. A total sample of 200 respondents was selected taking 50 visitors each from 4 shopping malls in Ludhiana City on random basis. An adopted Shopping Dimensions Inventory (Bloch et al, 1994) was used for the study. The study revealed that the respondents visited the shopping malls for entertainment, shopping and food courts. It was found that most important dimensions were Social, Exploration, Aesthetics and Role Enactment dimensions. According to the respondents, “Going to the mall is an enjoyable experience when I am with friends” (Mean score = 4.04) got highest mean score followed by “Mall is a place where I can get everything (dining, movies, shopping etc) as it is a one-stop shopping place” and “Mall is a good place to find out what is new” with mean scores 3.97 and 3.87 respectively. Further; the variation in influence of shopping dimensions with respect to demographic variables like gender, age, education, occupation, income group and family size was also studied. Variation in influence of shopping dimensions was more for the demographic variables age and income group.
  • Thumbnail Image
    ThesisItemOpen Access
    CONSUMER PREFERENCES FOR ORGANISED FOOD RETAIL OUTLETS IN LUDHIANA
    (PAU Ludhiana, 2011) Rohin Arora; Pratibha, Goyal
    The study on consumers‘ preferences for organized food retail outlets in Ludhiana was conducted with the objective to study various attributes like product, price, place, promotion, people and process influencing preferences of consumers for organized food retail outlets and to study variation in consumers‘ preferences across different demographic variables. Total sample size of 100 was selected taking 25 consumers each from 4 organised food stores. Through this study it was concluded that most important attribute for selection of store was product followed by price attributes. In case of product attributes consumers preferred store as it provides variety of products and also products are reasonably priced. Also consumer preferred to visit the store nearest to his/her place. It was concluded that there was no significant effect of demographic variables like gender, age group, educational qualification, occupation and annual family income on consumer preferences.