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20132
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Subject: Home Science Extension and Communication Management × End date: 2018 × Start date: 2000 × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Awareness of Green Consumerism among working women of Ludhiana city
    (Punjab Agricultural University, 2013) Sharma, Shifali; Surinderjit Kaur
    The present study entitled “Awareness of Green Consumerism among working women of Ludhiana city” was conducted to know the awareness and the practices regarding green consumerism among selected women professionals and to prepare guide on Green Consumerism. The sample for the study comprised of 125 working women from five categories of professionals viz. Doctors, Engineers, Agricultural Scientists, Home Scientists, and College/School Lecturers drawn through purposive random sampling technique. The information was gathered through distributed questionnaire approach. The results indicated that Agricultural Scientists and Home Scientists were well aware of most of the aspects of Green Consumerism but they were not practicing it fully. Majority of the respondents (97.60%) had right knowledge about Energy Star rating label on electrical appliances, followed by (76.80%) Global Organic Textile Standard mark, (58.40%) International Organic and Cosmetic Corporation mark, (52.00%) Recycle Mark, (46.40%) Indian Organic Mark, (43.20%) Water Rating, (36.00%) Panasonic’s Environment Mark, (16.00%), Forest Stewardship Council mark, (15.20%), EU Eco-label. It is very discouraging to note that only a few respondents (13.60%) were aware of Eco-mark. The purchase practices of majority of respondents were upto optimum satisfaction level and it was seen that majority of the respondents (81.60%) used to check eco label on food items, on home cleansers (68.80%) and on clothing (71.20%) before making purchase. The energy saving practices were generally followed by the respondents but their waste management practices were not always eco-friendly. So, a guide was prepared to enhance the knowledge of consumers regarding green consumerism.
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    ThesisItemOpen Access
    CONTENT ANALYSIS OF CHANGI KHETI – A FARM MAGAZINE OF PUNJAB AGRICULTURAL UNIVERSITY
    (Punjab Agricultural University, 2013) manjot kaur; sukhjeet Kaur
    ABSTRACTS The present study entitled “Content Analysis of Changi Kheti- A Farm Magazine of PAU” was undertaken to analyse the contents of magazine, to study the reactions of readers towards it and to find out the association of profile of readers with the usefulness of the contents of the magazine. Thirty six issues of selected magazine from July 2008 to June 2011 were taken up for the purpose of content analysis. A sample of 50 individual life members and their spouses (50) of Ludhiana district was selected proportionately. The data were collected with the help of interview schedule. The study revealed that in contents of the selected magazine articles, miscellaneous items, photographs, success stories, advertisements, editorials and illustrations occupied the space in the descending order. Among articles agronomic practices obtained maximum space. Among agronomic practices majority of the articles were related to field crops. There was no illustration related to agronomic practices, agricultural engineering and environment in the selected issues. Majority of the respondents were old in age and were matriculates with average land holdings. It was good to notice that all the respondents were fully satisfied with the present volume and periodicity of the magazine. Majority of the readers found the content fully comprehensive, practicable, always relevant, timely and very much trustworthy. Almost all the respondents reported their liking for this magazine. Majority of the respondents found the contents of the magazine useful. Profile of the readers had non- significant association with the usefulness of the contents of the magazine.