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Subject: Home Science Extension and Communication Management × End date: 2016 × Start date: 2010 ×
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    ThesisItemOpen Access
    Awareness of Green Consumerism among working women of Ludhiana city
    (Punjab Agricultural University, 2013) Sharma, Shifali; Surinderjit Kaur
    The present study entitled “Awareness of Green Consumerism among working women of Ludhiana city” was conducted to know the awareness and the practices regarding green consumerism among selected women professionals and to prepare guide on Green Consumerism. The sample for the study comprised of 125 working women from five categories of professionals viz. Doctors, Engineers, Agricultural Scientists, Home Scientists, and College/School Lecturers drawn through purposive random sampling technique. The information was gathered through distributed questionnaire approach. The results indicated that Agricultural Scientists and Home Scientists were well aware of most of the aspects of Green Consumerism but they were not practicing it fully. Majority of the respondents (97.60%) had right knowledge about Energy Star rating label on electrical appliances, followed by (76.80%) Global Organic Textile Standard mark, (58.40%) International Organic and Cosmetic Corporation mark, (52.00%) Recycle Mark, (46.40%) Indian Organic Mark, (43.20%) Water Rating, (36.00%) Panasonic’s Environment Mark, (16.00%), Forest Stewardship Council mark, (15.20%), EU Eco-label. It is very discouraging to note that only a few respondents (13.60%) were aware of Eco-mark. The purchase practices of majority of respondents were upto optimum satisfaction level and it was seen that majority of the respondents (81.60%) used to check eco label on food items, on home cleansers (68.80%) and on clothing (71.20%) before making purchase. The energy saving practices were generally followed by the respondents but their waste management practices were not always eco-friendly. So, a guide was prepared to enhance the knowledge of consumers regarding green consumerism.
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    ThesisItemOpen Access
    CONTENT ANALYSIS OF CHANGI KHETI – A FARM MAGAZINE OF PUNJAB AGRICULTURAL UNIVERSITY
    (Punjab Agricultural University, 2013) manjot kaur; sukhjeet Kaur
    ABSTRACTS The present study entitled “Content Analysis of Changi Kheti- A Farm Magazine of PAU” was undertaken to analyse the contents of magazine, to study the reactions of readers towards it and to find out the association of profile of readers with the usefulness of the contents of the magazine. Thirty six issues of selected magazine from July 2008 to June 2011 were taken up for the purpose of content analysis. A sample of 50 individual life members and their spouses (50) of Ludhiana district was selected proportionately. The data were collected with the help of interview schedule. The study revealed that in contents of the selected magazine articles, miscellaneous items, photographs, success stories, advertisements, editorials and illustrations occupied the space in the descending order. Among articles agronomic practices obtained maximum space. Among agronomic practices majority of the articles were related to field crops. There was no illustration related to agronomic practices, agricultural engineering and environment in the selected issues. Majority of the respondents were old in age and were matriculates with average land holdings. It was good to notice that all the respondents were fully satisfied with the present volume and periodicity of the magazine. Majority of the readers found the content fully comprehensive, practicable, always relevant, timely and very much trustworthy. Almost all the respondents reported their liking for this magazine. Majority of the respondents found the contents of the magazine useful. Profile of the readers had non- significant association with the usefulness of the contents of the magazine.
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    ThesisItemOpen Access
    Designing Capacity Building e-modules on Gender Equity Sensitization of Development Functionaries
    (2013) Gagandeep Kaur; Randhawa, Varinder
    The study was focused on ‘Designing Capacity Building e-modules on Gender Equity Sensitization of Development Functionaries’. An integrated Modular approach was followed to deliver the content. A total of five modules were developed for coherent learning on the topic. The sub topics for the modules included ‘Gender Inequality Issues facing Rural India’, ‘Gender Analysis for Equitable Development’, ‘Moving towards a Gender Just Society’, ‘Role of e-PRIs in Mainstreaming Women into Development’ and ‘Gender Sensitization related Glossary’. A panel of 15 experts was selected to test the appropriateness of each module based on an appropriateness scale. The methodology comprised of four phases namely design phase, development phase, validation phase and development of tools for data collection. The design phase included selection of users, selection of media, Selection of topics and selection of format. The development phase included Script development, Story boarding and Screen development. The validation phase involved inspection and approval of the material by the content experts. The last phase was devoted to development of tools for data collection i.e. Appropriateness scales and Development of Self Assessment tests. Appropriateness scales were used to find pre-delivery appropriateness of the modules, on a three point continuum of Disagree, Neutral and Agree categories. The data was analyzed with the help of frequencies and percentages. Self assessment tests were developed for learners to assess their own performance. For this objective type test items were developed. A separate test for each module along with a score key was developed to enable learners to assess their own performance for each module. The results revealed cent-percent agreement of experts to pre-delivery appropriateness of designed modules along five dimensions i.e. appropriate of content, sequencing and structuring of ideas, integration of multimedia elements and applicability aspects. More than eighty eight percent of the experts were also of the opinion that the module can also be distributed among students and treated as a learning resource. The developed e-modules therefore can be adopted as a self instructional e-resource for selfpaced, independent and interactive learning by development functionaries in Gender Sensitization Workshops and trainings to generate greater awareness regarding Gender Equity and Empowerment issues