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  • ThesisItemOpen Access
    Adoption of value added milk products by trainees of dairy development board for income generation
    (Punjab Agricultural University, Ludhiana, 2022) Gurpreet; Gupta, Ritu Mittal
    The present study was conducted to assess the acceptability and adoption of value added milk products by trainees of Dairy Development Board for income generation. Secondary data from all the nine Dairy Training and Extension Centres (DTEC) of Dairy Development Board in Punjab were collected to identify the trainings on value added milk products conducted by each centre. Data about trainings were also taken from Northern Regional Demonstration and Training Centre, Jalandhar. Primary Data, was collected from Dairy Training and Extension Centre (DTEC), Chitamali as it provides most comprehensive trainings on value addition of milk products. Only 123 trainees of this centre were available for data collection so rest 27 trainees were selected from DTEC, Bija to complete the sample for study. Self-structured questionnaire was used to collect data. Acceptability was studied in terms of mental acceptance and perceived feasibility. Results revealed that round half of the respondents had medium acceptability for dairy products making followed by one third who had high acceptability. Income and land holding was significantly related with Acceptability of dairy products and caste was associated with overall Perceived Feasibility. Perceived Feasibility, Mental acceptance and Acceptability score of long duration trainees was significantly higher as compared to medium duration trainees which shows that long term trainings had more impact than medium duration trainings. Half of the respondents have adopted manufacturing of Butter at commercial level closely followed by Paneer and Curd. Around one third of respondents adopted making Desi Ghee, Flavoured Milk and Cream at commercial level. Increasing income, ample of milk production, personal interest and financial independence were the major reason for adoption of dairy products at commercial level. Financial constraints, less additional income, lack of skill, lack of family support and high risk in start activity were the major reasons for non-adoption at commercial level. Lack of space, inadequate credit facilities, high rate of interest on loans and quality issues were major reasons for discontinuance at commercial level. the study highlights the need to focus on long duration trainings along with past training support mechanism ensuring quality check, marketing linkages and loans at cheaper rates.