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  • ThesisItemRestricted
    An exploratory study of perceived stress among students of selected State Agricultural Universities (SAUs) of Northern India
    (Punjab Agricultural University, Ludhiana, 2018) Negi, Anjali; Kanwaljit Kaur
    The study was conducted to explore the extent of perceived stress among undergraduate and postgraduate students of four State Agricultural Universities (SAUs) namely Govind Ballabh Pant University of Agriculture and Technology, Pantnagar (Uttarakhand), CCS Haryana Agricultural University, Hisar (Haryana), Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan) and Punjab Agricultural University, Ludhiana (Punjab). Stratified Random Sampling technique was used to select a sample of 540 students consisting of 360 undergraduate and 180 postgraduate students of three colleges i.e. College of Agriculture, College of Home Science and College of Agricultural Engineering of selected universities. The data were collected through distributed questionnaire technique. A stress perception scale was developed to know the extent of perceived stress among students. The findings of the study revealed that percentage of the postgraduate students was towards higher side of the stress as compared to undergraduate students. A significant difference was also observed between undergraduate and postgraduate students in regard to their extent of perceived stress. A small percentage of the students had high academic performance while a majority had medium level of academic performance. Placements problems and high expectations of the parents were major sources of perceived stress in undergraduate as well as postgraduate students. Place of accommodation, parent’s education and father’s occupation were found to be significantly associated with extent of perceived stress of both undergraduate and postgraduate students while award of scholarship, family background, family type and order of birth had significant association with extent of perceived stress in postgraduate students. A positive and significant relationship was observed between family income and extent of perceived stress. Listening to music, seeking out friends for conversation, trying to come up with different possible solutions and looking on the bright side of the things were major stress coping strategies used by students. Alcohol consumption, smoking, drug use, meditation and yoga were the least used coping strategies in both undergraduate and postgraduate students. Most of the students were using positive and healthy stress coping strategies to release stress. Students should be motivated to improve their academic performance. Postgraduate students should be counselled to minimize their stress. Awareness about different job opportunities after degree programme should be created among students. There is a need to strengthen counselling cell of the state agricultural universities. Parents should have realistic expectations from their children and they should try to understand their needs and capabilities. Higher earning families should spend quality time with their wards so that their children may not feel ignored and stressed.
  • ThesisItemRestricted
    Effectiveness of social advertisement in promoting adoption of health and hygiene practices by rural women
    (Punjab Agricultural University, Ludhiana, 2018) Bhalla, Sumita; Sharma, Preeti
    The present investigation entitled “Effectiveness of social advertisement in promoting adoption of health and hygiene practices by rural women” was conducted with the objectives to study the TV viewing behaviour of rural women regarding social advertisement on health and hygiene practices, to explore the opinion of rural women about the quality of social advertisement, to assess the effectiveness of social advertisement in promoting adoption of selected health and hygiene practices.The study was conducted in purposively selected two districts of Punjab. The most frequently telecasted five social advertisements during the month of June, 2017 were selected after consultation with experts. Data was collected from 160 purposively selected rural women using pre-tested structured interview schedule. The findings revealed that majority of the respondents had medium to high level of exposure to mass media. Majority of the respondents had moderate (71.88%) level of TV viewing behaviour. Almost all the respondents perceived time of the social advertisements on pregnancy check-up (95.00%) and immunization (96.25%) appropriate. The duration and frequency of social advertisement on immunization was found appropriate by almost all the respondents. Almost all the respondents opined all the selected social advertisements having appropriate information quality and perceived appropriate use of language, attractive and action oriented presentation of social advertisements. The most liked social advertisement was on pregnancy check-up. Regarding the effectiveness of social advertisement, most of the respondents reached to adoption stage of keeping the environment clean (91.25%) followed by immunizing their children (83.13%), breast feeding (66.38%) and use of ORS/Zinc during diarrhoea (42.50%). A positive relationship was found between TV viewing behaviour for social advertisements and the adoption of selected health and hygiene practices.
  • ThesisItemOpen Access
    Information-seeking behaviour of women regarding health and hygiene practices
    (Punjab Agricultural University, Ludhiana, 2017) Loveleen Kaur; Sukhjeet Kaur
    The present study was undertaken with the objectives to identify the information-seeking behaviour of women regarding health and hygiene practices, to determine the problems in information-seeking and to ascertain the association of information-seeking behaviour of women with their personal and socio-economic characteristics. The study was conducted in Ludhiana district of Punjab. Two blocks and two zones were selected purposively from Ludhiana district. Further two villages from each block and two localities from each zone were selected randomly. Twenty five women from each selected village as well as from each locality in the age of 25-50 years were selected on random basis. Thus total 200 women formed the sample for the study. Health and hygiene practices were studied under three categories as personal, food related and household health and hygiene practices. Findings of the study revealed that majority of the respondents had low information needs for selected health and hygiene practices. Use of all information sources by most of the respondents was found to be low for seeking information on all health and hygiene practices while informal sources were the most frequently used sources of information. Information sources were never evaluated by the majority of the respondents while looking for information on household and food related health and hygiene practices, and were sometimes evaluated by them in case of personal and overall health and hygiene practices. Equal proportion of the respondents had active and passive information-seeking behaviour regarding personal health and hygiene practices, and active information-seeking behaviour for household and overall health and hygiene practices. In case of food related health and hygiene practices, majority of the respondents possessed passive information-seeking behaviour. Major problems faced by the respondents related to informal, formal, print and electronic sources were unreliability, expensiveness, non-availability and lack of knowledge in using source. Information-seeking behaviour of the respondents was significantly associated with their education, family income and mass media exposure.
  • ThesisItemRestricted
    Use of information communication technology by extension personnel of Krishi Vigyan Kendras : a comparative study
    (Punjab Agricultural University, Ludhiana, 2017) Sulibhavimath, Arjun; Sharma, Preeti
    The present investigation entitled “Use of Information Communication Technology (ICT) by KVK extension personnel of Krishi Vigyan Kendras: A comparative study” was conducted with the objective to compare the extent of use of ICT by KVK extension personnel of Punjab and Karnataka for acquiring & disseminating the knowledge, to explore the opinion and problems faced by the KVK extension personnel in using ICT for acquiring and disseminating the knowledge and to seek suggestions of KVK extension personnel in enhancing the use of ICT. The study was conducted in selected KVKs of Punjab and Karnataka. Fifty percent of KVKs were randomly selected from both the states. From Punjab, out of 17 KVKs nine and from Karnataka, out of 30 KVKs fifteen KVKs were selected. All the extension personnel in position at the time of investigation were taken from the selected KVKs. Thus 51 respondents from Punjab and 73 respondents from Karnataka totalling to 124 respondents formed the sample for the study. The data was collected through structured interview schedule. The findings of the study revealed that majority of the KVK extension personnel of both the states were in the age group of 36-47 years having Ph.D degree, majority were males and belonged to rural family background. Very few percentage of the respondents of both the states attended trainings on ICT. Majority of the KVK extension personnel of both the states always used google search engine for acquiring knowledge under different purposes. Majority of the respondents of both the states always used telephone/ mobile phone, camera, SMS service system and whatsapp (social media application) for disseminating knowledge to farmers. Overall there was positive opinion of KVK extension personnel towards the use of ICTs. All of the respondents were agreed upon various benefits of ICTs. Inadequate training on ICT tools, lack of communication infrastructure and lack of sufficient number of computers were considered as major problems by majority of the respondents. This study suggested that the KVK extension personnel of both the states needed more trainings on ICT and more budget to improve ICT infrastructure for efficient use of ICT.