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ThesisItem Restricted Effectiveness of social advertisement in promoting adoption of health and hygiene practices by rural women(Punjab Agricultural University, Ludhiana, 2018) Bhalla, Sumita; Sharma, PreetiThe present investigation entitled “Effectiveness of social advertisement in promoting adoption of health and hygiene practices by rural women” was conducted with the objectives to study the TV viewing behaviour of rural women regarding social advertisement on health and hygiene practices, to explore the opinion of rural women about the quality of social advertisement, to assess the effectiveness of social advertisement in promoting adoption of selected health and hygiene practices.The study was conducted in purposively selected two districts of Punjab. The most frequently telecasted five social advertisements during the month of June, 2017 were selected after consultation with experts. Data was collected from 160 purposively selected rural women using pre-tested structured interview schedule. The findings revealed that majority of the respondents had medium to high level of exposure to mass media. Majority of the respondents had moderate (71.88%) level of TV viewing behaviour. Almost all the respondents perceived time of the social advertisements on pregnancy check-up (95.00%) and immunization (96.25%) appropriate. The duration and frequency of social advertisement on immunization was found appropriate by almost all the respondents. Almost all the respondents opined all the selected social advertisements having appropriate information quality and perceived appropriate use of language, attractive and action oriented presentation of social advertisements. The most liked social advertisement was on pregnancy check-up. Regarding the effectiveness of social advertisement, most of the respondents reached to adoption stage of keeping the environment clean (91.25%) followed by immunizing their children (83.13%), breast feeding (66.38%) and use of ORS/Zinc during diarrhoea (42.50%). A positive relationship was found between TV viewing behaviour for social advertisements and the adoption of selected health and hygiene practices.ThesisItem Open Access Simulation of Anasazi ceramic patterns for designing printed tunics(Punjab Agricultural University, Ludhiana, 2016) Garcha, Jagriti Kaur; Saini, Harminder KaurThe investigation entitled “Simulation of Anasazi ceramic patterns for designing printed tunics” was carried out in Ludhiana city. Forty patterns of Anasazi ceramics were collected through secondary sources out of which thirty patterns were selected to be used for simulation. These selected Anasazi patterns were used for developing 15 designs of tunics with two variations of each through CAD. An interview schedule was prepared for the purpose of collecting data from 90 college going girls between the age group of 18-22 years, selected randomly from three colleges of Ludhiana city. The results pertaining to the preferences of the respondents regarding developed designs shows that tunic designs A1, B1, C2, D1, E1, F1, G1, H1, I1, K1, J2, L1, M1, N1 and O1 with first rank were selected out of two variations of each design. Out of 15 selected first ranked designs of tunics, design F1 was most preferred with mean score of 11.18 and was given first rank. Design M1, A1, L1 and G1 were given second, third, fourth and fifth rank with mean score of 9.88, 9.71, 8.95 and 8.74, respectively. Silk fabric was most preferred by the respondents with mean score of 3.67 followed by crepe with the mean score of 2.61. Selected tunic designs were printed using screens and stencils. Printed tunics were then constructed using measurements of 36” size dress form. Developed tunic designs were evaluated by sub sample of 30 respondents on the basis of design, fabric type, silhouette and overall appearance. It was found that tunic design A1 was given first rank on the basis of all the parameters. Majority of the respondents rated the prepared tunics as very good. The largest percentage of the respondents considers the quoted price of tunics as ‘adequate’.ThesisItem Restricted Designing of one piece dresses from used jeans(Punjab Agricultural University, Ludhiana, 2016) Jasleen Kaur; Mahajan, SurabhiThe present investigation was undertaken to study the reutilization of old jeans for making one piece dresses. The study was conducted on the college going girls in three different colleges of Punjab Agricultural University. An interview schedule was used for collecting data from ninety respondents regarding the preferences for the silhouettes and embellishments of one piece dresses to be prepared from used jeans. The results of the investigation were interpreted using percentages, mean scores and chi-square. The results of the collected data revealed that most preferred silhouette types were shirt, wrap, a-line, sheath and princess line. Printing and trimmings were the most preferred embellishment type to be placed on neck and waist. Majority of respondents preferred white, pink, light purple, light green and black as the colour of the embellishment. Fifteen designs were developed using most preferred silhouettes, type, colour and placement of embellishments in CorelDraw X7. Five most preferred designs by the experts were selected and constructed. The constructed dresses were evaluated by the respondents on the basis of their overall appearance on a five point scale. Most of the respondents considered the prepared dresses as excellent and very good. Maximum number of respondents liked the idea of reutilization of jeans for making one piece dresses. Also, majority of the respondents considered the estimated price of the dresses as adequate. An effort was also made to assess the market price of prepared one piece dresses and the result showed that all the constructed one piece dresses were saleable within a selling price range `1000-1800.