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Subject: Home Science × End date: 2018 × Start date: 2018 ×
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    An exploratory study of perceived stress among students of selected State Agricultural Universities (SAUs) of Northern India
    (Punjab Agricultural University, Ludhiana, 2018) Negi, Anjali; Kanwaljit Kaur
    The study was conducted to explore the extent of perceived stress among undergraduate and postgraduate students of four State Agricultural Universities (SAUs) namely Govind Ballabh Pant University of Agriculture and Technology, Pantnagar (Uttarakhand), CCS Haryana Agricultural University, Hisar (Haryana), Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan) and Punjab Agricultural University, Ludhiana (Punjab). Stratified Random Sampling technique was used to select a sample of 540 students consisting of 360 undergraduate and 180 postgraduate students of three colleges i.e. College of Agriculture, College of Home Science and College of Agricultural Engineering of selected universities. The data were collected through distributed questionnaire technique. A stress perception scale was developed to know the extent of perceived stress among students. The findings of the study revealed that percentage of the postgraduate students was towards higher side of the stress as compared to undergraduate students. A significant difference was also observed between undergraduate and postgraduate students in regard to their extent of perceived stress. A small percentage of the students had high academic performance while a majority had medium level of academic performance. Placements problems and high expectations of the parents were major sources of perceived stress in undergraduate as well as postgraduate students. Place of accommodation, parent’s education and father’s occupation were found to be significantly associated with extent of perceived stress of both undergraduate and postgraduate students while award of scholarship, family background, family type and order of birth had significant association with extent of perceived stress in postgraduate students. A positive and significant relationship was observed between family income and extent of perceived stress. Listening to music, seeking out friends for conversation, trying to come up with different possible solutions and looking on the bright side of the things were major stress coping strategies used by students. Alcohol consumption, smoking, drug use, meditation and yoga were the least used coping strategies in both undergraduate and postgraduate students. Most of the students were using positive and healthy stress coping strategies to release stress. Students should be motivated to improve their academic performance. Postgraduate students should be counselled to minimize their stress. Awareness about different job opportunities after degree programme should be created among students. There is a need to strengthen counselling cell of the state agricultural universities. Parents should have realistic expectations from their children and they should try to understand their needs and capabilities. Higher earning families should spend quality time with their wards so that their children may not feel ignored and stressed.
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    Effectiveness of social advertisement in promoting adoption of health and hygiene practices by rural women
    (Punjab Agricultural University, Ludhiana, 2018) Bhalla, Sumita; Sharma, Preeti
    The present investigation entitled “Effectiveness of social advertisement in promoting adoption of health and hygiene practices by rural women” was conducted with the objectives to study the TV viewing behaviour of rural women regarding social advertisement on health and hygiene practices, to explore the opinion of rural women about the quality of social advertisement, to assess the effectiveness of social advertisement in promoting adoption of selected health and hygiene practices.The study was conducted in purposively selected two districts of Punjab. The most frequently telecasted five social advertisements during the month of June, 2017 were selected after consultation with experts. Data was collected from 160 purposively selected rural women using pre-tested structured interview schedule. The findings revealed that majority of the respondents had medium to high level of exposure to mass media. Majority of the respondents had moderate (71.88%) level of TV viewing behaviour. Almost all the respondents perceived time of the social advertisements on pregnancy check-up (95.00%) and immunization (96.25%) appropriate. The duration and frequency of social advertisement on immunization was found appropriate by almost all the respondents. Almost all the respondents opined all the selected social advertisements having appropriate information quality and perceived appropriate use of language, attractive and action oriented presentation of social advertisements. The most liked social advertisement was on pregnancy check-up. Regarding the effectiveness of social advertisement, most of the respondents reached to adoption stage of keeping the environment clean (91.25%) followed by immunizing their children (83.13%), breast feeding (66.38%) and use of ORS/Zinc during diarrhoea (42.50%). A positive relationship was found between TV viewing behaviour for social advertisements and the adoption of selected health and hygiene practices.