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“Gender Difference In Investor Behavior: A Study Of PAU Teachers”
(Punjab Agricultural University, 2011) SahilJagan
The research project “Gender Difference In Investor Behavior: A Study Of PAU Teachers” was undertaken with the objectives to study the personal and environmental factors that influence investor behavior of individuals and the impact of these factors on investment decision making among men and women. On the basis of analysis of 103 respondents, the findings indicate that as investors, there is no significant gender difference in investor behavior for factors like sources of advice regarding saving and investment, investment activities and decisions, investor perceived behavioral control, saving and investment behavior based on family background and role of money in life. There is significant gender difference for factors like use of computer related tools, opinion towards financial advisors, willingness to take risk and attitudes or belief about investing