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Subject: Financial Management × Author: Manik Suri × End date: 2012 × Type: Thesis ×
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    ThesisItemOpen Access
    MEDICAL TOURISM: CUSTOMER SATISFACTION TOWARDS SELECTED HOSPITALS IN NORTHERN REGION OF INDIA
    (PAU Ludhiana, 2012) Manik Suri; Pratibha, Goyal
    The study of Medical Tourism: Customer satisfaction towards selected hospitals in Northern Region of India was conducted with the objectives to study various factors like tour and travels services availed, facilities provided by hospitals, types of treatment, expenses incurred on treatment, sources of information etc. which influence respondents’ preferences for Medical treatment, ambience, behavior of doctors and to study variation across different demographic variables. The total sample of 60 respondents was selected taking 15 respondents each from 4 different hospitals. It was found that most important attribute for selection of hospitals. It was found that most important attribute for selection of hospitals was types of treatment, level of satisfaction, expenses on different treatments. The demographic profile of respondents showed not much variation in the preference with regard to the hospitals.