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  • ThesisItemRestricted
    CAUSES AND CONSEQUENCES OF HOME ACCIDENTS IN RURAL AND URBAN HOUSEHOLDS OF LUDHIANA DISTRICT
    (PAU Ludhiana, 2013) Deepika Sharma; Pushpinder, Sandhu
    Present study was undertaken to explore home accident incidents, their causes and consequences; and to develop guidelines on home safety for rural and urban households. Sample of 140 households was randomly selected from both areas of Ludhiana District. Interview schedule was used to gather data. Modified Impact of Event Scale was used to assess impact of accidents. Modified Safety Assessment Scale was used to judge home safety. Results revealed that the impact of most recently encountered accidents on victims was not meaningful on urban victims (IES Score 3.51); but rural victims had more impact (IES Score 5.76). Safety assessment scoring revealed minimum safety regarding fire and burns (Rural=8.34; Urban=8.15). Safety features like smoke bell, fire extinguisher and sand buckets were not seen in any of the sampled houses. Most lacking safety features were: stairs without rail, dark areas, narrow passages, gas cylinder near burner, greasy floors, low parapet, split levels and no safety caps on sockets. Sharp tools and cooking were perceived to be most hazardous. Kitchen, washroom and stairs were identified as accident prone areas by all respondents. There were 92 accident victims from rural and 60 from urban (sampled) households; most of them in 20-40 year age group and females. Maximum number of victims had injury due to cut or crush. Six fractures, one permanent disability and one death was also reported. More rural respondents neglected home safety; had noticeable impact of accident events; and were conspicuous by their higher numbers as victims compared to urban sampled population.
  • ThesisItemOpen Access
    PURCHASE BEHAVIOUR FOR SELECTED HOUSEHOLD ITEMS: A STUDY OF RURAL AND URBAN HOMEMAKERS
    (PAU Ludhiana, 2011) Inderpreet Kaur; Savita, Batish
    The present study was conducted in rural and urban area of Ludhiana district with objectives; to know the purchase behaviour of rural and urban home makers for selected household items, to examine the factors influencing purchase behavior, to study the problems experienced by respondents while making purchases and to suggest guidelines for the empowerment of respondents. Sixty respondents each from rural and urban area were taken as sample of the study. Household items viz. processed food items and kitchen equipment were selected. Data were collected through personal interview. Results revealed that respondents from both the area were not following wise purchase practices viz. making of budget, deciding about what, when and from where to buy, remaining alert during weighing, checking of government seal on weights, checking for quality assurance marks, getting and checking cash memo etc. Checking of government seal on weights was least considered purchase practice as nearly 95.00 per cent of the respondents from both the area did not check it. More than 80.00 per cent of the rural respondents never get and check the cash memo whereas 76.67 per cent of the urban respondents sometimes followed this practice. Respondents were facing various problems like short weight, adulteration, misbranding, overpricing, duplicity, poor quality, false packaging, out-dated products and substandard material, duplicate parts, false guarantee, poor after sales service, no exchange facility regarding kitchen equipment. Nearly 80.00 per cent of the rural respondents and 60.00 per cent of the urban respondents were not able to recognize the original quality assurance marks from the deceptive ones and were also unaware about the consumer protection rights. More than 95.00 per cent of the respondents never sought justice for their grievances by approaching consumer court. In spite of facing so many problems a small percentage i.e. 03.33 per cent of the respondents in rural area and nearly 10.00 per cent of the respondents in urban area were those who took actions against the business malpractices.