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Subject: Extension Education × End date: 2017 × Start date: 2017 × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Newspaper reading Habits of Rural Women- A Study of Ludhiana District
    (Punjab Agricultural University, Ludhiana, 2017) Harsimran Singh; Thapar, Sheetal
    The present study was carried out to assess the reading habits of rural women in Ludhiana district of Punjab state. Demographic profile indicated that the majority of the sampled rural women belonged to relatively younger group i.e. 20-30 years. Family status revealed that majority of the women was living in nuclear family (75.8%) and occupied 2nd generation (62.5%) status in the family. Educational qualification of most of the rural women (40%) was up to matric level. The findings of the study brought out that Punjabi was the most preferential language for reading newspaper by the rural women. Jagbani and Ajit were widely acceptable and preferred newspaper for reading. The pattern of reading newspaper depicted that about 78 per cent of the total rural women have habits of reading newspaper daily and majority of them read newspaper thoroughly. More than half of the rural women i.e. 51.67 per cent reported ‘afternoon’ as the most preferred time. About 56 per cent of the total rural women also reported that they were enjoying reading newspaper after completing their households work. Among the favourite topics, ‘Health topic’ emerged as the most favourite topic as 30 per cent of the total rural women assigned rank 1 in this respect. Other favourite topics were religious, food recipes, sensational news, politics, entrainment news, cinema news and agriculture, respectively. To improve health consciousness and making healthy environment in the family emerged as the most important reason for reading health topic. The statistical analysis shows that the pattern of newspaper reading habits of rural women is greatly influenced by the social set up i.e. demographic profile of the rural women. Except caste, all other demographic characteristics like age, education, income, family status etc have significant association with newspaper reading habits of rural women in the study area.
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    ThesisItemOpen Access
    Uses and Gratification of Online and Mobile Media Regarding Agriculture among Progressive Farmers of Punjab
    (Punjab Agricultural University, Ludhiana, 2017) Amarpal Singh; Thapar, Sheetal
    The online and mobile media has not only emerged as a tool to enhance communication but also provides an access to any kind of information. A study was conducted to identify uses and gratification of online and mobile media regarding agriculture among progressive farmers of Punjab. The data was collected with the help of close-ended questionnaire from 100 progressive farmers selected randomly from different cities/villages of Punjab. Majority of respondents (63 percent) belong to second generation i.e. Father. In the study, the pattern of usage of online and mobile revealed that all villages/cities in Punjab have mobile connectivity and every household of progressive farmer has a mobile phone but not all own the computer/ laptop. The study shows that maximum of respondents found mobile media more favorable for using internet. Since 68 percent of respondents are using internet and about half number of the respondents use the mobile agriculture apps, many progressive farmers want the experts to provide the training to the farmers for using online and mobile media as they found the use of this media gratifying for bringing development in agriculture sector.
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    ThesisItemOpen Access
    Awareness, attitude and perception of stakeholders about genetically modified crops in Malwa region of Punjab
    (Punjab Agricultural University, Ludhiana, 2017) Ray, Pranoy; Rampal, Vipan Kumar
    The study entitled “Awareness, attitude and perception of stakeholders about genetically miodified crops in Malwa region of Punjab” was undertaken with objectives to study the awareness level of different stakeholders, to measure the attitude of stakeholders, the perceived environmental and health hazards and examine the factors associated with awareness and attitude of farmers regarding genetically modified crop. Sixty farmers were selected from each of the two highly producing districts of Punjab and ten extension personnel were selected from each of the two districts. Finally ten research scientists from Punjab agricultural university. Thus a total of one hundred and fifty respondents were selected for the study. The data were collected with the help of interview schedule. Findings of the study revealed that majority of farmers and extension personnel were aware about various aspects of genetically modified crops. It was interesting to find almost half of the farmers were having unfavourable attitude which was measured by self-constructed attitude scale while majority of extension personnel and research scientists had favourable attitude towards GM crops. Perception about perceived environmental and health hazards were rejected by majority of all stakeholders. The statistical analysis conducted with the help of correlation and multiple regression analysis produce a clear cut picture about various factors influencing the awareness, attitude and perception of farmers. Correlation analysis revealed that mass media exposure, extension contacts, progressiveness and risk orientation contribute significantly and linearly to the awareness level of farmers while GM crops experience, mass media exposure, extension contacts, risk orientation and innovativeness of farmers significantly influences attitude of farmers towards GM crops. The perception of farmers about perceived environmental and health hazards had significant relation with farm experience, education, mass media exposure, extension contacts, progressiveness, risk orientation and innovativeness of farmers. The multiple regression analysis determined the contribution of these factors more concretely with how much amount. The study provides idea about which type of farmers socio-psychological aspects need to be kept in mind in formulation of policy regarding commercialization of these technologies.
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    ThesisItemOpen Access
    Status and prospects of aromatic and medicinal plants in Hoshiarpur district of Punjab
    (Punjab Agricultural University, Ludhiana, 2017) Deepti; Bhalla, J.S.
    The present study was conducted to analyze the status and prospects of aromatic and medicinal plants in Hoshiarpur district of Punjab. A total sample of 80 respondents was selected from four blocks of Hoshiarpur district namely Bhunga, Dasuya, Hajipur and Talwara. The data was collected with the help of semi-structured interview schedule. It was found that 43.75 of the respondents were falling under the age group of 35-46 and had studied up to middle school level and belonged to nuclear family. 40.00 per cent respondents possessed marginal land holding. It was found that the main reason for starting medicinal and aromatic plants cultivation was augmentation of income. Respondents were found with low degree of mass-media exposure, medium degree of risk-bearing orientation, high degree of economic motivation and medium degree of innovativeness regarding medicinal and aromatic plants. As medicinal and aromatic plant naturally grow in Shivalik belt of Hoshiarpur district, so 80.00 per cent respondents collect medicinal and aromatic plants from forest and only 20.00 per cent were growing in their own field, out of these only 12.50 per cent respondents were growing MAPs as main crop. More than 50.00 per cent of respondents have experience of 5-8 years in MAPs cultivation. Jamun (Syzygium cumini), amla (Phyllanthus emblica) and menthe (Mentha sachalinensis) were the main crops grown by the respondents. 71.25 per cent respondents expressed the desire to grow MAPs on their own fields if Govt. provided them minimum support price 47.50 per cent respondents earns Rs 35,000-50,000 per season. 85.00 per cent respondents have no knowledge about export of MAPs. Major problem faced by respondents was storage of MAPs as these are perishable so avoid degradation in quality they use to sell it on the same day or very next day. 93.75 per cent of respondents suggested that information related to MAPs should be given through mass media and 75 per cent of the respondents revealed that cold store should be installed by the government at nominal rents.