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ThesisItem Open Access Problems and Satisfaction of Stakeholders Regarding ATMA Kisan Bazaar(Punjab Agricultural University, Ludhiana, 2021) Anwari, Mujeebullah; Garg, LavleeshThe present study entitled, “Problems and Satisfaction of Stakeholders Regarding ATMA Kisan Bazaar” has been conducted in Ludhiana district of Punjab. ATMA Kisan bazaar or farmers‟ market helps farmers in bringing and selling their produce directly to consumers without the involvement of middlemen. In the present study 130 respondents (10 Organizers, 20 Progressive farmers, and 100 Consumers) were selected randomly to find the extent of participation, problems, benefits, level of satisfaction and future strategies regarding ATMA Kisan bazaar. Data were collected with the help of a structured interview schedule. The findings of the present study revealed that organizers of ATMA Kisan bazaar half (50%) were belonged to the young age group (26-36 years), 60 percent of them had annual income 1-5 lakh rupees, all of organizers have information of venues of ATMA Kisan bazaar during the week-days, majority (90%) of organizers suggested Internet tools for the promotion of the bazaar, future strategy of home delivery to the consumer visiting ATMA Kisan bazaar and having 2 years of experience of organizing ATMA Kisan bazaar, all of organizers were reported that formation of social groups are very beneficial to the farmers, majority (85%) of the organizers were satisfied from the out-reach of the ATMA bazaar Ludhiana. In case of progressive farmers half (50%) of progressive farmers were in the middle age group (46-58 years), 60 percent of progressive farmers have 1-5 lakh income, 80 percent of progressive farmers were leading their social productive groups, all of progressive farmers were operated and participated in ATMA Kisan bazaar on each Sunday in Ludhiana, majority (85%) of progressive farmers have got 1st information about ATMA Kisan bazaar Ludhiana 2-3 year ago, 45 percent of progressive farmers were made decision and started participation 4-6 months, 60 percent of progressive farmers were suggested advertisements for the improvement of the ATMA Kisan bazaar, all of progressive farmers were benefited from direct sell without middle-men in ATMA Kisan bazaar, a large majority (90%) of progressive farmers were faced marketing problems in the bazaar, majority (85%) of progressive farmers were satisfied from the good profits in the ATMA Kisan bazaar, all of progressive farmers were suggested the future strategies of selling the products through Internet‟s ads and apps (videos, remarketing) and development of Kisan bazaar to Kisan markets. In case of consumers 54 percent of them were in the young age group (21-41 years), 51 percent of consumers had an annual income 1-5 lakh, 27 percent of consumers got information through their friends about the ATMA Kisan bazaar, all of consumers were purchased the products from ATMA Kisan bazaar Ludhiana on each Sunday, 35 percent of consumers were started purchase 13-18 months ago from ATMA Kisan bazaar, majority (86%) of consumers has purchased vegetables from ATMA Kisan bazaar, 68 percent of consumers were visited ATMA Kisan bazaar once in a week, 82 percent of consumers were purchasing from ATMA Kisan bazaar because of the freshness of products, 53 percent of consumers were travelled 2-5 km to purchase from ATMA Kisan bazaar, 28 percent of consumers were preferred more varieties of vegetables to be added in ATMA Kisan bazaar, problem of improper packaging ranked at the 1st among the problems by the consumers in the ATMA Kisan bazaar, environment friendly benefit of the ATMA Kisan bazaar ranked at the 1st by the consumers, majority(85%) of consumers were satisfied from the freshness of products in ATMA Kisan bazaar, the majority (97%) of consumers were preferred the future strategy of home delivery to be followed in ATMA Kisan bazaar
