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ThesisItem Restricted Online buying behaviour of college going students in Ludhiana city for apparel products(Punjab Agricultural University, Ludhiana, 2016) Ishneet Kaur; Grewal, SumeetThe present investigation was undertaken to study the online buying behaviour of college going students in Ludhiana city for apparel products. The present study was conducted in three different colleges of Ludhiana city. A sample size of 180 respondents comprising of thirty boys and thirty girls from each college were purposively selected. A Questionnaire was used for collecting data regarding their socio economic profile, online shopping experience and satisfaction from online buying. The results of the investigation were interpreted using percentages, mean scores, Z-tests and chi-square. Based on the results of the collected data, the most preferred apparel product for online shopping was footwear by the male and female respondents. Significant difference was observed for male and female respondents regarding amount of money spend on single purchase and brand preference. Male respondents tend to spend more amount of money for online buying than female respondents. Majority of female respondents visit retail stores before final purchase. Majority of female respondents discuss with their friends and family after receiving the product as compared to male respondents. The most preferred online shopping site by male and female respondents is flipkart.com and the most preferred feature of online shopping site is privacy and security. Significant association was found between annual household income and annual online buying, brand preference. There was significant association between age of the respondents and mode of payment and main barriers which affect frequent buying. Majority of male had high level of satisfaction. The female respondents had both high and medium level of satisfaction from online shopping.