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Subject: Business Management × Start date: 1986 ×
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Now showing 1 - 3 of 3
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    ThesisItemOpen Access
    A Comparative Analysis of Small and Large Farmers in Ferms of Efficiency and Returns
    (Department of Business Management PAU Ludhiana, 1999) Singh, Rajwinder; Zahir, M. A
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    ThesisItemOpen Access
    A Study of factors affecting behaviour of laggards with speical reference to a toilet soap in Ludhiana
    (Business administration, 1986) Singh, Sarbjeet; Nayan, Kamal
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    ThesisItemOpen Access
    A STUDY OF PRINT MEDIA IN PROMOTION OF VOLUNTEERISM
    (PAU Ludhiana, 2011) Hemdeep Kaur; Sarabjeet Singh)
    Volunteering is generally considered an altruistic activity, intended to promote good or improve human quality of life. A study was carried out to map the coverage of volunteerism in print media and to analyze the print media coverage in promotion of volunteerism. A census study of four newspapers- Ajit, Punjabi Tribune, Hindustan Times and The Tribune was carried out for three months. The study identified sixteen types of volunteerism viz. Health, Female Foeticide, Drug Abuse, Environment, Education, Animal Welfare, Sports, Langar, etc. Data showed that in Punjab, major efforts are confined to Health and Langar distribution while volunteerism in the fields of Animal Welfare, Female Foeticide and Natural Disasters is dismally low and needs attention of the society. Punjabi Tribune has promoted volunteerism better than all other newspapers by publishing maximum stories on voluntary activities. On the contrary role of The Tribune in generating positive volunteer consciousness is latent than rest of all other newspapers. During newspaper-wise analysis it was found that The Tribune promoted volunteerism by giving special effects to more than half of its coverage. Column-wise analysis of overall coverage revealed that maximum stories were published in two-column only. Volunteerism was also promoted by publishing picture with every 2nd story but very few stories on volunteerism were published on the front page. The study emphasized on the need for volunteerism in providing counseling to the people in stress and more voluntary work in the field of self-help projects.