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Subject: Agricultural Economics × Start date: 2012 × Type: Thesis × Thesis Type: M.B.A. ×
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    ThesisItemOpen Access
    A STUDY OF PROMOTIONAL STRATEGIES OF SELECTED FOOD-BASED SUPERSTORES IN PUNJAB
    (PAU Ludhiana, 2012) SOURAV JAIN; Gagandeep, Banga
    The present reseach was undertaken with the objectives to study the promotional strategies by food-based superstores in Punjab and to study the Point of Purchase strategies(Instore-displays) followed by these stores. The study was conducted by selecting 10 food-based superstores from Punjab on judgment basis. Primary data was collected with the help of a structured non dis-guised questionnaire. The study shows that all the superstores were using promotional strategies. The most important promotional tools were advertising and sales promotion. The purpose of P-o-P is informing the customer about the product, service and promotional schemes. The study further shows that the most effective P-o-P strategies are product displays and shelf talkers and the most effective In-store displays are the rack display and ensemble displays.