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Impact of organised retailing of fruits and vegetables on neighbourhood traditional marketing in Punjab
(Punjab Agricultural University, Ludhiana, 2021) Danishbir Kaur; Sukhpal Singh
This study describe the impact of organised retailing of fruits and vegetables on neighbourhood traditional marketing in Punjab. Simple random sampling was used to collect data from the study area during the year 2019-20. A total sample of 114 was taken for the study, comprising of organised retailer, unorganised retailer and consumers from Amritsar and Ludhiana district of Punjab. Various tools such as logistic and linear regression, Paired ttest, Pearson’s chi square test and Likert scaling technique was used for analysing parameters. It can be inferred that organised retailing have impacted traditional retailers in terms of their working hours, seasonality of produce handled, ownership and employment pattern. It has also declined the profit earned by traditional retailers by decreasing their sale volume and increasing the cost of procurement, transportation and so on. Availability of product under one roof, digital payment and availability of imported products at organised retailing have attracted the consumers by eventually decreasing the number of consumers visiting traditional retailers. Overall, it can be concluded that organised retailing has widely impacted sale volume, employment and earnings of the traditional neighbourhood fruits and vegetables retailers in Punjab.