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20111
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Subject: Agricultural Business Management × Start date: 2011 × Type: Thesis × Thesis Type: M.B.A ×
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    ThesisItemOpen Access
    A STUDY OF MARKETING CHANNEL MANAGEMENT OF PESTICIDES IN PUNJAB
    (PAU Ludhiana, 2011) MANPREET SINGH; Ramandeep Singh
    The present study was conducted to assess the marketing channel of pesticides in Punjab with price spread in private and co-operative sector and to trend analysis of pesticides consumption for last decade from 2000-01 to 2009-10. The study was confined to Bathinda, Mansa, Muktsar and Ferozepur with maximum land holding under cotton crop, which is consuming more pesticides as compare to other crop. The study was conducted by using a structured, non-disguised schedule to take relevant data on the qualitative and quantitative aspects of the research project. Both primary and secondary data were used. The results revealed that pesticides consumption in Punjab has decreased in last decade. The study also indicated that 88 percent of pesticides were channelized through private sector and only 12 percent through co-operative sector. 75 percent of co-operative dealers had their chief source of credit as co-operative banks. On the other hand, 70.83 percent private agencies got loan from commercial banks. Although expenses of private dealers were high than co-operative. But their distributional margin was also quite high to cover all costs.