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2016 - 20187
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Subject: Agricultural Business Management × End date: 2018 × Start date: 2010 × Type: Thesis × Thesis Type: Ph.D ×
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Now showing 1 - 7 of 7
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    ThesisItemOpen Access
    Effectiveness of television and print advertisements for green durables: A study of rural and urban consumers of Punjab
    (Punjab Agricultural University, Ludhiana, 2018) Gurbir Singh; Sukhmani
    The present study is focused on the effectiveness of television and print advertisements of green durables. The study was conducted to gain insight into the perception of rural and urban consumers about various print and television advertisement campaigns of green durables. The study also highlighted some other important factors concerning with green marketing in rural and urban areas of Punjab, like level of awareness among consumers towards green durables and green values among the consumers. The study is completely based on primary data. A non disguised structured questionnaire was developed for data collection. For data collection the state of Punjab was divided into three regions namely Majha, Malwa and Doaba. One district from each region was selected for data collection. Data was collected from 540 respondents. Consumers’ exposure and level of awareness towards advertisements was analyzed using mean score, ranking method and factor analysis. Confirmatory factor analysis was applied to know the perceived effect of advertisements on consumers. Advertisement effectiveness, brand preference and advertisement persuasiveness were major effects of advertisements. Post purchase behaviour of consumers was studied using one sample t-test, independent sample t-test and regression analysis. Further one sample t-test and independent sample t-test were applied along with exploratory factor analysis to know the effect of advertisements on consumers’ life style. Advertisements forced the respondents for impulse purchase, transformation in the consumer profile, make them variety seeking, increase in consumers’ spending and preference to quality over cost.
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    ThesisItemOpen Access
    Combining financial statement analysis and technical analysis to enhance stock portfolio performance: A study of Indian stock market
    (Punjab Agricultural University, Ludhiana, 2018) Manpreet Kaur; Aggarwal, Navdeep
    The study was undertaken to examine the performance of combined financial statement analysis and technical analysis vis-à-vis standalone financial statement analysis and technical analysis among high book-to-market (value stocks) and low book-to-market (growth stocks). To fulfil the objectives, the research was carried out for each of the FY ranging from 2008-09 to FY 2012-13. For each of FY all the listed companies of National Stock Exchange (NSE) were arranged in descending order of book-to-market (B/M) ratio using the CMIE database Prowess. The companies were then sorted into five quintiles. Top quintile (that is, highest book-to-market ratio) was chosen for high book-to-market companies and bottom quintile (that is, lowest book-to-market ratio) was chosen for low book-to-market companies. The financial statement analysis among high book-to-market stocks was carried out using Piotroski (2000) framework and that among the low book-to-market (growth stocks) was carried out using Mohanram (2005) framework. Technical analysis among both types of stocks was carried out by applying Jegadeesh and Titman (1993) and Lee and Swaminathan (2000) methodology. Results show that financial statement analysis based strategy for both value and growth stocks outperforms the market for all holding periods of 3 months, 6 months and one year. However using technical analysis based strategy this outperformance hold good only for 3 months and 6 months formation and holding periods. The combined strategy outperforms standalone technical analysis and financial statement analysis based strategy for 3 months and 6 months holding periods. However for longer holding periods (one year) this outperformance disappears. But the degree of outperformance on combining the financial statement analysis and technical analysis was greater as compared to standalone financial statement analysis or technical analysis based strategies. It can be concluded from the results that it is beneficial for investors to form their investment strategy by combining financial statement analysis and technical analysis; if he plans to hold the portfolio for not more than 6 months.
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    ThesisItemOpen Access
    Performance attribution and fund managers’ ability : A study of equity d i v e r s i fi e d mutual fund s c h eme s in India
    (Punjab Agricultural University, Ludhiana, 2018) Vashisht, Chetna; Gupta, Mohit
    Brinson Hood Beebower (Brinson et al 1986) Performance Attribution model was applied on 110 equity diversified mutual fund growth schemes. The mean relative return was found to be 6.61% and significant at 5% level almost all due to significant selection effect and consequently the allocation effect was found to be nil in the entire period under study. Performance Attribution was also assessed with in different categories of mutual funds. Different parameters like mutual fund rating, mutual fund portfolio composition, 3 year and 5 year return rating, 3 year risk rating are found to be significant determinants of performance attribution. Fund managers’ stock selection ability and market timing ability was found using unconditional and conditional models. The study found positive and significant stock selection ability negative but not significant market timing ability as per Treynor Mazuy unconditional model. Further the study found positive and significant stock selection ability as per Henriksson Merton unconditional model. The unconditional models further constrained the results as the study found both stock selection ability negative and significant but the market timing ability as positive and significant. Overall results can be best sighted as neutral to positive stock selection ability and negative to neutral market timing ability both in terms of holding based and regression based models.
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    ThesisItemOpen Access
    Evaluation Of Option Strategies In Different Scenarios And Identification Of Fundamental Determinants Of Exchange Rate Movement: A Study Of Indian Currency Market
    (Punjab Agricultural University, Ludhiana, 2018) Avneet Kaur; Kapur, Sandeep
    Empirical literature lacks in quantum of studies on option payoffs especially in context of Indian foreign exchange contracts. The present study was undertaken to study the option payoffs especially in context of Indian foreign exchange contracts. The study has tried to assess the bullish, bearish and neutral option payoffs with underlying USD-INR contract. The study was done for a period of 68 months from October 2010 to June 2016. Three bullish option strategies namely long call, short put and covered call were applied and their pay offs were assessed for different moneyness. Payoffs of three bearish option strategies namely long put, short call and bear call spread was also assessed. In addition, four neutral strategies namely long and short straddle; and long and short strangle were employed. Various combinations of options using ATM, ITM and OTM calls and puts were formed and analysed. The findings of the study show that under bullish option strategies 2%OTM covered call strategy performed better with least coefficient of variance. 2%OTM short call and ATMC ATMP long straddle performed better with least coefficient of variance in bearish and neutral option strategies respectively. No statistical significant differences were recorded when compared for different moneyness in the any respective strategy. The study also attempted to find various macroeconomic variables which affect the movement in USD-INR exchange rate. Monthly data related to 11 variables was taken for the time period starting from 1st May, 1998 to 30th June, 2015. It was found that the predictor variables such as ratio of export to import for India, foreign exchange reserve, 10-year bond yield of India has a positive impact on the USD-INR, whereas other predictors i.e. index of industrial production, foreign institutional investor flow, brent crude oil, S&P500 has a negative impact on the USD-INR.
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    ThesisItemOpen Access
    Adoption of Management Practices and Market Orientation by Non Profit Organisations (NPOs) in Punjab
    (Punjab Agricultural University, Ludhiana, 2017) Rupinder Kaur; Babita Kumar
    Nonprofit Organisations remain the continuous focus of researchers and practitioners from the last decades as their role and importance has been growing in various economies because they are serving the very important section (health care, education, social services, religion, etc.) of the society. Various studies have been conducted in non profit organisations to understand the working and marketing activities followed by this sector but there is a dearth of studies related to beneficiaries so far in nonprofit domain. The present study aimed to examine the adoption of management practices, market orientation of nonprofit organisations and attitude and perception of beneficiaries (towards services offered) of these social service organisations. Methodology developed by Bloom and Reenen was modified and adapted to study management practices and to examine market orientation, methodology developed by Modi, 2012 was used. To find the attitude and perception of beneficiaries, SERVPERF was modified to suit nonprofit sector. For studying the first and second objective, a sample of 100 social service organisations has been selected from four districts of Punjab(as they had the highest number of NPOs in social service sector) and for understanding the third objective, a sample of 300 beneficiaries (3 from each selected NPO) has been chosen. The findings of the study revealed that these NPOs have not adopted management practices and relationship between management practices and organisational performance was found to be weak. These organisations are market orientated to some extent and have a positive relationship with organisational performance. Beneficiaries have positive attitude with service quality and positive relationship was found between service quality and beneficiary satisfaction.
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    ThesisItemOpen Access
    Measuring, Reporting and Inferring the Value of Intangible Assets: A study of selected Industry Groups in India
    (Punjab Agricultural University, Ludhiana, 2016) Sharma, Sarishma; Dharni, Khushdeep
    Knowledge economy has driven the concept of intangible assets. Intangible assets have now become the backbone of an organisation’s performance. The present study was undertaken to explore the trend of disclosures related to intangibles made by selected companies in India, to infer the value of intangibles using alternative methodologies in selected industry groups and comparison thereof and to explore the opinion of practitioners with respect to measurement and reporting of intangibles. For satisfying first three objectives, three sectors each from manufacturing and service sector were selected. Further, twenty companies were selected from each sector making a total sample of 120 companies. Secondary data was collected from the annual reports of these companies for a period of ten years i.e. 2004-2005 to 2013-2014. For fourth objective, data was collected from 164 practitioners belonging to the firms selected for the study. Trend Analysis results reveal a positive trend in general for disclosures related to intangibles with the exception of Pharmaceutical sector where Structural Capital disclosures have stagnated after hitting the peak. Significant variations were found across sectors in terms of various categories of disclosures. Results of study empirically support the fact that Intellectual Capital disclosures tend to increase with size of the organisation. Quantitative methodology and Structural Capital Quartiles methodology came out to be the most prominent methodology for inferring the value of intangible assets because valid interpretations could be drawn on the basis of these methodologies. Comparison of monthly returns indicate that significant differences were observed in case of Quantitative methodology, and Structural Capital Quartiles methodology but no significant difference was observed in case of other methodologies. Intangible Assets with legal protection were considered more important by the practitioners. In general five dimensions in measurement and reporting of intangible assets were identified and these are: Human capital dimension of Intangible Assets, Value relevance of Intangible Assets, Problems of measurement and reporting of Intangible Assets, Voluntary disclosure on Intangible Assets and Reporting benefits of Intangible Assets. It was found that human capital dimension, problems of measurement and reporting, and reporting benefits were having significant positive influence on orientation of practitioners towards intangible assets.
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    ThesisItemRestricted
    Understanding Purchase Behaviour and Analyzing Marketing Mix Strategies: A study of Bottom of the Pyramid (BOP) Consumers
    (Punjab Agricultural University, Ludhiana, 2016) Amanpreet Singh; Kathuria, Lalit Mohan
    The present study was undertaken with the objectives: to investigate purchase behaviour of bottom of the pyramid consumers; to examine the willingness to purchase branded products; to explore the influence of social networks on purchase behaviour; to study marketing mix strategies of companies; and to recommend changes in marketing mix strategies. First three objectives were achieved by collecting primary data through a survey of 600 respondents held across two states of northern India viz. Punjab and Haryana. Findings highlighted that female members in the households play a greater role while taking purchase decisions related to food and FMCG; whereas male members were found to play a major role in purchase decisions related to durable products. The study also provided empirical evidence regarding differences in the purchase behavior of rural and urban consumers towards durable products. For example, perceived behavioral control emerged as the strongest predictor to purchase durable products among urban consumers; whereas subjective norms were found to be the most important predictor of purchase intention among rural consumers. Further, results highlighted attitude as the strongest driver of intention to purchase branded food followed by perceived behavioral control and subjective norms. Factor ‘product appearance, price and brand’ was found to be significant in the prediction of willingness to purchase branded FMCG; whereas three factors ‘familiarity and convenience’; ‘appearance and price’; and ‘quality and brand name’ emerged significant predictors of willingness to purchase branded durable products. The results highlighted trust as the strongest predictor of intention to purchase a product recommended by network members. Fourth objective of the study was achieved by interviewing 50 managers of selected companies. Findings indicated that pricing strategies emerged as the strongest predictor of company’s performance followed by promotion strategies, distribution intensity and product strategies. Based on these findings, the present study also suggested modifications in marketing mix strategies of companies serving BOP consumers.