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2016 - 20173
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Subject: Agricultural Business Management × End date: 2017 × Start date: 2010 × Thesis Type: Ph.D ×
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    Adoption of Management Practices and Market Orientation by Non Profit Organisations (NPOs) in Punjab
    (Punjab Agricultural University, Ludhiana, 2017) Rupinder Kaur; Babita Kumar
    Nonprofit Organisations remain the continuous focus of researchers and practitioners from the last decades as their role and importance has been growing in various economies because they are serving the very important section (health care, education, social services, religion, etc.) of the society. Various studies have been conducted in non profit organisations to understand the working and marketing activities followed by this sector but there is a dearth of studies related to beneficiaries so far in nonprofit domain. The present study aimed to examine the adoption of management practices, market orientation of nonprofit organisations and attitude and perception of beneficiaries (towards services offered) of these social service organisations. Methodology developed by Bloom and Reenen was modified and adapted to study management practices and to examine market orientation, methodology developed by Modi, 2012 was used. To find the attitude and perception of beneficiaries, SERVPERF was modified to suit nonprofit sector. For studying the first and second objective, a sample of 100 social service organisations has been selected from four districts of Punjab(as they had the highest number of NPOs in social service sector) and for understanding the third objective, a sample of 300 beneficiaries (3 from each selected NPO) has been chosen. The findings of the study revealed that these NPOs have not adopted management practices and relationship between management practices and organisational performance was found to be weak. These organisations are market orientated to some extent and have a positive relationship with organisational performance. Beneficiaries have positive attitude with service quality and positive relationship was found between service quality and beneficiary satisfaction.
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    ThesisItemOpen Access
    Measuring, Reporting and Inferring the Value of Intangible Assets: A study of selected Industry Groups in India
    (Punjab Agricultural University, Ludhiana, 2016) Sharma, Sarishma; Dharni, Khushdeep
    Knowledge economy has driven the concept of intangible assets. Intangible assets have now become the backbone of an organisation’s performance. The present study was undertaken to explore the trend of disclosures related to intangibles made by selected companies in India, to infer the value of intangibles using alternative methodologies in selected industry groups and comparison thereof and to explore the opinion of practitioners with respect to measurement and reporting of intangibles. For satisfying first three objectives, three sectors each from manufacturing and service sector were selected. Further, twenty companies were selected from each sector making a total sample of 120 companies. Secondary data was collected from the annual reports of these companies for a period of ten years i.e. 2004-2005 to 2013-2014. For fourth objective, data was collected from 164 practitioners belonging to the firms selected for the study. Trend Analysis results reveal a positive trend in general for disclosures related to intangibles with the exception of Pharmaceutical sector where Structural Capital disclosures have stagnated after hitting the peak. Significant variations were found across sectors in terms of various categories of disclosures. Results of study empirically support the fact that Intellectual Capital disclosures tend to increase with size of the organisation. Quantitative methodology and Structural Capital Quartiles methodology came out to be the most prominent methodology for inferring the value of intangible assets because valid interpretations could be drawn on the basis of these methodologies. Comparison of monthly returns indicate that significant differences were observed in case of Quantitative methodology, and Structural Capital Quartiles methodology but no significant difference was observed in case of other methodologies. Intangible Assets with legal protection were considered more important by the practitioners. In general five dimensions in measurement and reporting of intangible assets were identified and these are: Human capital dimension of Intangible Assets, Value relevance of Intangible Assets, Problems of measurement and reporting of Intangible Assets, Voluntary disclosure on Intangible Assets and Reporting benefits of Intangible Assets. It was found that human capital dimension, problems of measurement and reporting, and reporting benefits were having significant positive influence on orientation of practitioners towards intangible assets.
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    Understanding Purchase Behaviour and Analyzing Marketing Mix Strategies: A study of Bottom of the Pyramid (BOP) Consumers
    (Punjab Agricultural University, Ludhiana, 2016) Amanpreet Singh; Kathuria, Lalit Mohan
    The present study was undertaken with the objectives: to investigate purchase behaviour of bottom of the pyramid consumers; to examine the willingness to purchase branded products; to explore the influence of social networks on purchase behaviour; to study marketing mix strategies of companies; and to recommend changes in marketing mix strategies. First three objectives were achieved by collecting primary data through a survey of 600 respondents held across two states of northern India viz. Punjab and Haryana. Findings highlighted that female members in the households play a greater role while taking purchase decisions related to food and FMCG; whereas male members were found to play a major role in purchase decisions related to durable products. The study also provided empirical evidence regarding differences in the purchase behavior of rural and urban consumers towards durable products. For example, perceived behavioral control emerged as the strongest predictor to purchase durable products among urban consumers; whereas subjective norms were found to be the most important predictor of purchase intention among rural consumers. Further, results highlighted attitude as the strongest driver of intention to purchase branded food followed by perceived behavioral control and subjective norms. Factor ‘product appearance, price and brand’ was found to be significant in the prediction of willingness to purchase branded FMCG; whereas three factors ‘familiarity and convenience’; ‘appearance and price’; and ‘quality and brand name’ emerged significant predictors of willingness to purchase branded durable products. The results highlighted trust as the strongest predictor of intention to purchase a product recommended by network members. Fourth objective of the study was achieved by interviewing 50 managers of selected companies. Findings indicated that pricing strategies emerged as the strongest predictor of company’s performance followed by promotion strategies, distribution intensity and product strategies. Based on these findings, the present study also suggested modifications in marketing mix strategies of companies serving BOP consumers.