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ThesisItem Open Access An Analytical Study of Advertisting Appeals used in the Indian Print Media(Department of Business Management PAU Ludhiana, 1993) Rampal, Ashutosh; Sahni, O. PThesisItem Open Access Entrepreneurship development in exports : A Study of selected units in Ludhiana(College of Basic Sciences & Humanities PAU, Ludhiana, 1997) Tagra, Pankaj; Tagra, PankajThesisItem Open Access Product, Performace and promotion of mutual fund(Department of Business Management PAU Ludhiana, 1994) Upadhayaya, K. M; Bhatia, B. SThesisItem Open Access A comprehensive study of factors affecting stock prices in India(Department of Business Management PAU Ludhiana, 1990) Bansal, Vinay; Nayan, KamalThesisItem Open Access A STUDY OF MARKETING CHANNEL MANAGEMENT OF PESTICIDES IN PUNJAB(PAU Ludhiana, 2011) MANPREET SINGH; Ramandeep SinghThe present study was conducted to assess the marketing channel of pesticides in Punjab with price spread in private and co-operative sector and to trend analysis of pesticides consumption for last decade from 2000-01 to 2009-10. The study was confined to Bathinda, Mansa, Muktsar and Ferozepur with maximum land holding under cotton crop, which is consuming more pesticides as compare to other crop. The study was conducted by using a structured, non-disguised schedule to take relevant data on the qualitative and quantitative aspects of the research project. Both primary and secondary data were used. The results revealed that pesticides consumption in Punjab has decreased in last decade. The study also indicated that 88 percent of pesticides were channelized through private sector and only 12 percent through co-operative sector. 75 percent of co-operative dealers had their chief source of credit as co-operative banks. On the other hand, 70.83 percent private agencies got loan from commercial banks. Although expenses of private dealers were high than co-operative. But their distributional margin was also quite high to cover all costs.ThesisItem Restricted A STUDY OF MARKETING PRACTICES OF POULTRY FARMERS OF PUNJAB(PAU Ludhiana, 2011) Amolakdeep Singh; Ramandeep SinghThe research project entitled ―A Study of marketing practices of poultry farmers of Punjab‖ was undertaken with the objectives of analyzing the marketing practices of the selected poultry farmers in Punjab and identifying the problems involved in marketing of poultry products in Punjab. A sample of 20 poultry farmers in Punjab was selected from the list provided by Punjab Poultry Association, Ludhiana. To conduct this study Jalandhar and Ludhiana were selected. It was found that the poultry products encountered many problems related to marketing practices. The Study revealed that majority of poultry farmers have lack of Government support due to which it was a risky venture to be adopted. The farmers were also not indulged in the promotional activities and encountered many problems related to price fluctuations, disease breakout, etc.ThesisItem Open Access “Study of volatility and price interrelationship among selected edible oils in India(Punjab Agricultural University, Ludhiana, 2011) UpmaThe present study “Study Of Volatility And Price Interrelationship Among Selected Edible Oils In India” was undertaken to understand price fluctuations in edible oils and also to understand price interdependence. The secondary data of daily prices of Crude Palm oil, Mentha oil and Refined soya oil was obtained from Multi Commodity Exchange. It was found that on monthly basis, minimum coefficient of variation was 0.74 % (April 2010), 0.65 % (Sept 2009), 0.56 % (March 2006) for Crude palm oil, Mentha oil and Refined soya oil respectively. Maximum coefficient of variation on monthly basis was found to be 7.07 % (April 2009), 20.23 % (Feb 2009), 5.84 % (March 2008) for Crude palm oil, Mentha oil and Refined soya oil respectively. Annual coefficient of variation was highest of 27 % in 2008, 26.02 % in 2010 and 5.34 % in 2007 for Crude palm oil, Mentha oil and Refined soya oil respectively. Maximum variation in prices of Mentha oil as well as Refined soya oil was explained by variation in Crude Palm oil prices ie R-square 0.770 and 0.685 respectively. Maximum variation in prices of Crude palm oil was explained by variation in Mentha oil prices ie R-square 0.770. Crude palm oil prices directly affect prices of mentha oil as well as refined soya oil, whereas crude palm oil prices are directly affected by refined soya oil prices.ThesisItem Restricted A STUDY OF FARMERS’ BUYING BEHAVIOR WITH RESPECT TO PLANT GROWTH PROMOTERS IN LUDHIANA(2009) Manish DeepThe present study was undertaken with the objectives to study the buying behavior and perception of progressive farmers regarding plant growth promoters on the basis of selected attributes in Ludhiana. For meeting the objectives, the primary data was collected with the help of a pre-structured, non-disguised questionnaire from the respondents by including thirty farmers from different villages in Ludhiana. It was observed that majority of the farmers were buying the plant growth promoters only once in a year and purchased it from a reputed retail shop. Price of it was the most important information looked for on the package by majority of farmers before buying the plant growth promoters followed by quantity of the product. There was disagreement over plant growth promoters having high quality, high performance and low price than inorganic fertilizers.ThesisItem Open Access Ergonomic designing of classroom furniture suitable for female students(2011) Purva JaggiPresent study entitled “Ergonomic designing of classroom furniture suitable for female students” was conducted to measure and study various parameters of existing furniture and physical environment of selected classrooms, to record the anthropometric measurements of female students, to formulate guidelines for designing of classroom furniture and to design and evaluate classroom furniture in terms of physiological parameters and subjective responses. The study was conducted in three phases: field survey, designing and construction of classroom furniture and laboratory experiments. It was found that majority of classrooms were not within comfortable levels of temperature, relative humidity and noise. Area and space available per student in the seated classrooms was also inadequate. Dimensions of furniture in the surveyed classrooms were significantly different from the recommended standards. Overall suitability of the classroom furniture was low with the mean score of 1.58. Pain, fatigue, stiffness and strain in the muscles were experienced by the students while using the classroom furniture. The formulated desk/study table height , width, depth and slope were 76 cm, 62.26 cm, 60.71 cm and 10 -15 degrees respectively. The formulated dimensions for the height, width, depth, slope and thigh clearance of the chair were 44 cm, 45.09 cm, 40 cm, 3-5 degrees and 27- 30 cm respectively. One set of classroom furniture based on the formulated dimensions was designed and got constructed and experiments were conducted on it. The experiments revealed that physiological stresses were reduced significantly in terms of heart rate, TCCW, PCW, postural deviation and muscular grip strength while working on ergonomically designed classroom furniture. Hence, it is important to use ergonomic classroom furniture to enhance the learning process by providing a rich learning environment.
