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Subject: Agricultural Business Management × End date: 2009 × Start date: 2000 × Type: Thesis × Thesis Type: M.Sc ×
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    A STUDY OF FARMERS’ BUYING BEHAVIOR WITH RESPECT TO PLANT GROWTH PROMOTERS IN LUDHIANA
    (2009) Manish Deep
    The present study was undertaken with the objectives to study the buying behavior and perception of progressive farmers regarding plant growth promoters on the basis of selected attributes in Ludhiana. For meeting the objectives, the primary data was collected with the help of a pre-structured, non-disguised questionnaire from the respondents by including thirty farmers from different villages in Ludhiana. It was observed that majority of the farmers were buying the plant growth promoters only once in a year and purchased it from a reputed retail shop. Price of it was the most important information looked for on the package by majority of farmers before buying the plant growth promoters followed by quantity of the product. There was disagreement over plant growth promoters having high quality, high performance and low price than inorganic fertilizers.