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ThesisItem Open Access An Analytical Study of Advertisting Appeals used in the Indian Print Media(Department of Business Management PAU Ludhiana, 1993) Rampal, Ashutosh; Sahni, O. PThesisItem Open Access A comprehensive study of factors affecting stock prices in India(Department of Business Management PAU Ludhiana, 1990) Bansal, Vinay; Nayan, Kamal