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20111
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Subject: Agricultural Business Management × Author: SUBHASH KUMAR × End date: 2012 × Start date: 2010 × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    A STUDY OF MARKETING PRACTICES OF GRAPE GROWERS IN PUNJAB
    (Punjab Agricultural University, Ludhiana, 2011) SUBHASH KUMAR
    The research project entitled “A Study of marketing practices of Grape growers in Punjab” was undertaken with the objectives of analyzing the marketing practices of the selected grape growers in Punjab and identifying the problems related to marketing of the grapes in Punjab. A sample of 32 grape growers in Punjab were selected from the list of grape growers of Bhatinda district in Punjab obtained from the Department of Horticulture, P.A.U. Ludhiana. It was found out that grapes is also transported to other state and marketing there. So that grape growers encountered many problems related to marketing practices. Study revealed that majority of grape growers have lack of awareness and proper assistance related to processing of the Grapes and they were not showing any interest in these activities. They also not indulged in any type of promotional activities. And encountered many problem related to improper subsidy, seasonal demand of grapes, losses during handling, related to perishabilty of grapes and major problem in marketing of grapes. Key Words: