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  • ThesisItemOpen Access
    Performance analysis of agro-processing self-help groups in Thrissur district
    (Department of Agricultural Economics, College of Horticulture, Vellanikkara, 2007) Lina, Joy; KAU; Prema, A
    The present study on the "Performance analysis of agro-processing Self Help Groups in Thrissur district” was conducted to study the functioning of Self help Groups (SHGs), to identify the factors determining effective functioning and to study the constraints faced by the SHGs and provide suggestions for effective functioning. The study was taken up among Swarnajayanti Gram Swarozgar Yojna (SGSY) SHGs in Thrissur district. Five blocks having maximum percentage of agro-processing SHGs were selected. The activities undertaken by the agro-processing SHGs were classified under four groups i.e. fish processing, copra processing, powder making and ready to eat items making Group characteristics as the indicators of performance studied were group cohesion, group decision-making, group leadership, team spirit and maintenance of records. Copra processing unit obtained the highest rank in group characteristics. Profile characteristics studied were information seeking behaviour, innovativeness, risk orientation, economic motivation, management orientation, attitude towards self employment, knowledge about processing and market perception Powder making units were having the highest rank in profile characters Non performing groups showed the lowest score in both the group characteristics and in the profile characteristics Correlation analysis between group and profile characteristics revealed that management orientation was the major socio-economic variable affecting the group performance. Marketing channel for all the categories showed the lack of adequate forward and backward linkages. All the categories marketed their products within the district only. Packaging and traveling expense were the main items of the marketing cost Lack of common retail outlet for SHG products was the major constraint faced by SHGs in their marketing Cost of material input and labour cost were the main items in working capital of each category The copra processing units were having highest BC ratio (2.26) BC ratio of all the performing units were more than unity which indicated that all the units studied were running in profit The units were receiving a subsidy of 50 percent loan taken and they also received Rs10000 as revolving fund. All the units studied were having more than Rs 30,000 as thrift. The major constraints faced by the SHGs were the lack of concession regarding lending rate and lack of any aid from panchayat.
  • ThesisItemOpen Access
    Investment pattern in rural households of Ollukkara Block Panchayath in Thrissur District
    (Department of Agricultural Economics, College of Horticulture, Vellanikkara, 2002) Pratheesh, V.S.; KAU; Thomas, E.K.
    Agriculture which is the back bone of Indian economy, is now heading towards a radical transformation. When the green revolution technology was introduced in the mid sixties, great expectations were raised as to the beneficial effects it could induce into every class of farmers and other sectors of the populations by increasing food production, employment opportunities and income levels. But its latter day performances have belied these expectations and it seemed that only those who have necessary absorptive capacity or infrastructure are only benefited. So for the betterment of agriculture there should be more and more investment both in the public and private sector. Under these circumstances the present study entitled "Investment Pattern in rural households of Ollukkara block panchayath in Thrissur district" is of high relevance and was conducted with the following objectives. 1. To study the different sources of income of rural people 2. To examine the savings and expenditure pattern 3. To analyze the nature of investment 4. To identify the constraints associated with investment in rural areas. The study was conducted in the sample selected at random from 50 numbers of Agricultural labourers, farmers and service sector people from the five wards selected from the total 74 wards in the Ollukkara block panchayath of Thrissur district. The data for the agricultural year 2001-2002 were collected using a well structured interview schedule. The study revealed that the mainsource of farm income in farmers and service sector people was crops where as for labourers it was livestock. On an average 81. 9 5 per cent of the total farm income was directed from the crops and only 18,95 was from livestock. Category wise analysis showed that net income and benefit cost ratio were much higher for labourer households and lowest for service sector people. 141 At the aggregate level, consumption expenditure accounted for 78.91 per cent, and the rest 21.09 per cent was for farm expenditure. Of the total, 78.09 per cent of farm expenditure was incurred for crops and only 21.91 per cent was made for livestock. The Category wise analysis showed that per household savings was highest for the service sector people followed by farmers and labourers. With respect to the gross farm investment, purchase of livestock was the most important item of investment followed by investment on land improvement, purchase of irrigation appliances, construction and repair of farm buildings and digging and repair of wells. The average rate of farm investment was only 1.53 per cent while the non farm investment was at the rate of 5.41 per cent. Lack of employment, High cost of living, and high loan out standing were reported as the most important constraint for investment along with constraints like non availability of labour, lack of irrigation etc.
  • ThesisItemOpen Access
    Integrated pest management in rice production: resource use efficiency and relative economics
    (Department of Agricultural Economics, College of Horticulture, Vellanikkara, 2005) Saijyothi, D; KAU; Indira Devi, P
    The present study entitled Integrated Pest Management in rice production: resource use efficiency and relative economics, was conducted in Kuttanad region of Kerala, India with the specific objectives of evaluating the economics of IPM technology over the traditional practice and to assess the resource use efficiency. The study pertaining to the summer crop in the area (November 2004 to February 2005) was undertaken during March to July 2005 A sample of 70 farmers each from IPM and Non-IPM category were selected by conducting a preliminary survey to categorise the farmers under each group. The production details of paddy were gathered from both the groups using a pretested structured questionnaire by personal interview method. The management under IPM programme starts from the very beginning of the crop calendar, starting with the varietal selection, its source, seed rate and method of planting. Though both types of farms were sowing only recommended varieties, seed rate was much above the recommended level in the case of non IPM group and they primarily relied on farm saved seeds. It was the reverse in the case of IPM farms. The level of application of fertilizers and soil ameliorants was lower in the case of IPM farms. Among the various inputs in crop production, labour was the most important single item of expenditure in paddy production. The total labour use in IPM farms was found to be 75 man-days per hectare i.e., 5.63 per cent higher than that of Non-IPM farms (71 man days per hectare). This is primarily due to the additional labour required in IPM farms for weeding (due to lesser amount of weedicide use), land preparation (additional ploughing), harvesting (higher yield) and IPM measures. Thus the total expenditure on seeds and sowing, fertilizer application and plant protection charges were 67.15 per cent higher in the Non-IPM group. Contrary to this, the expenditure on land preparation, weeding and harvesting operations together, were 11.93 per cent higher in IPM group. Total cost of cultivation was estimated as 5.07 per cent higher in Non-IPM group (Rs31536/ha) compared to IPM group (Rs 29841/ha) Apart from the cost saving, relatively higher yield (45.23 quintals per hectare) was also there in IPM farms compared to the other group.(44.46 quintals per hectare). The partial budgeting analysis have revealed that the cost saving coupled with higher yield realization in IPM farms has resulted in an additional net private gain in income to the tune of Rs 2824 per hectare Benefit cost ratio at Cost A1 was estimated as 1.85 (Non-IPM) and it was 2.06 for IPM farms inferring rice cultivation under IPM, as more beneficial than chemical based cultivation. At cost C3 level, the non IPM groups were more prone to risk as the BC Ratio was very close to unity Cobb-Douglas production function was fitted to assess the efficiency of resource use in paddy cultivation for both IPM and Non-IPM farms. It could be concluded that IPM farms were economically more efficient in resource utilization than the Non-IPM counter parts. Though most of the farmers were aware of the potential hazards of excessive chemical use in agriculture, and got exposed to adequate training, the spread of the technology is constrained by factors like, the perception of a yield loss, difficulties in water management and labour problems. But those who have adopted the technology was found to be aware of the short-term nature of yield reduction and cost saving aspects of the technology. The policy suggestions are made based on the findings and future line of work is also suggested.
  • ThesisItemOpen Access
    Economic Analysis Of Production And Marketing Of Mushrooms
    (Department of Agricultural Economics, College of Horticulture, Vellanikkara, 2000) Renjith Raja, R; KAU; Elsamma Job
    The present study entitled the Economics of Production and Marketing of Mushroom was undertaken during the year 1999-2000. This study was conducted in Thiruvananthapuram district. This district was purposely selected for the study because mushroom growmg units on commercial basis are well established ill Thiruvananthapuram district. A sample of 100 growers who maintained contact with the training centres was selected. Each farmer was interviewed personally. Among the 100 sample farmers 36 were cultivating mushrooms and the remaining had given up cultivation. All the mushroom growers were post-stratified on the basis of nature of investment into Category-I (Temporary upto Rs.15000 ), Category-IT (Semi-permanent Rs.15000-25000) and Category-Ill (Permanent above Rs.25000) Tabular analysis was used to study the socio-economic features, to estimate the cost and returns, marketing cost and margins of mushrooms. Cost concepts were used to estimate the income measures. At aggregate level the total cost incurred for cultivation of mushroom was Rs. 8167.83. Material inputs accounted for about 82.85 per cent of the total working capital requirement for the sample as a whole. Hired labour component was absent in category-I. At aggregate level this accounted for 17.15 per cent total working capital requirement. Total working capital requirement for mushroom production was Rs. 3738.51. As compared to males, females were more in the working force, which shows the women's participation in mushroom cultivation. Explicit costs accounted for 45.77 percent of the total cost. Implicit cost accounted for 54.23 per cent of the total cost. Cost A], Bj, Cl, and C3 per crop cycle for the sample as a whole was Rs. 4144.95, Rs. 4522.91, Rs. 1425.30 and Rs. 8167.83. The total working capital requirement for producing 1 kilogram of spawn was Rs. 12.83. Explicit cost accounted for 71.60 per cent of the total cost. Implicit cost accounted for 28.40 per cent of the total cost. Cost AI, B), Cl, and C3 per kilogram' of spawn Rs. 14.25, Rs. 14.49, and Rs. 16.29, 17.92 respectively. Gross income from mushroom for the sample as a whole was Rs. 12118.60. Gross income from spawn production was Rs. 40.00 for one kilogram of , spawn. Farm business income was Rs. 7973.65 for mushroom production and farm business income of spawn was Rs 25.75. For the sample as a whole the family labour income was Rs. 7595.69. and Rs. 25.51 in the case of spawn production .. The net income from mushrooms was Rs. 3950.77 and from spawn production it was Rs. 22.08. Farm investment income was Rs. 4328.73 and Rs. 22.32 for mushrooms and spawn production. The Benefit-Cost ratio was 1.48. The operating ratio which represents the efficiency of variable costs was 0.31. Aggregate fixed ratio was 0.21. The Benefit-Cost ratio in spawn production was 2.23. The operating ratio was 0.32. Fixed ratio was 0.08 Cobb Douglas production function fitted with returns (rupees) as dependent variable and expenditure on inputs like straw, spawn and labour as independent variables revealed that additional expenditure on straw and spawn could increase the output. The input human labour was found to be in' excess use. The most important marketing channel identified for mushroom was . , Producer-Consumer. Producers share in consumer rupee was 75 per cent. The retailer reaped a net margin of25 per cent for which they did not incurred any cost. The major constraint faced by mushroom growers in production was low yield due to incidence of pest and diseases and among the marketing problems the major constraint identified was lack of awareness among consumers.
  • ThesisItemOpen Access
    Economics analysis of rice - fish sequential farming system In the low lying paddy fields of Kuttanad,Kerala
    (Department of Agricultural Economics, College of Horticulture, Vellanikkara, 2001) Shanat Mathew, K; KAU; Joseph, K J
    The present study on "Economic analysis of rice-fish sequential farming system in the low lying paddy fields of Kuttanad, Kerala" was aimed to analyse comparative economics of rice monocropping and rice-fish sequential farming systems, to quantity the employment generation capacity of the integrated system and to identify the constraints in the wide spread adoption of rice-fish sequential farming system. The study was undertaken during May - July 2000 and the data pertains to the year 1999. Data for the study was generated through sample survey of farmers by personal interview method using a pretested structured interview schedule. The study was conducted with a sample of 100 farmers for each system of cultivation. Two stage random sampling was adopted for the study. Tabular analysis was used to analyse the data. The cost of cultivation (cost C3) of rice under monocropping (Rs.23419.47 per hectare) and of rice under sequential farming system (Rs.1972S.31 per hectare) Was estimated. For fish, the cost of cultivation per hectare was Rs.6768.39. The major expenditure on input for rice cultivation under both systems and for fish was human labour. In rice monocropping, land preparation was observed to be the most expensive operation, whereas, in sequential farming weeding was the most expensive operation. In the case of fish cultivation, harvesting of fish turned out to be the most cost consuming operation. Gross income per hectare realized from the main as well as by product at the aggregate level was Rs.2S252.50, Rs.28371.00, and Rs.8782.95 for rice (monocropping), rice (sequential farming) and fish respectively. Cost of production per quintal of rice (monocropping) was Rs.64S.16 and for rice (sequential farming) was Rs.482.0S. For fish, cost of production per quintal of fish estimated to be Rs.1538.62. Benefi t cost ratio at cost C3 was found to be highest (1.44) in the rice cultivation under sequential farming. The corresponding figures for rice monocropping and fish were 1.08 and 1.30 respectively. This new system could provide on additional employment of 14.31 mandays per hectare. Even though this new integrated systems was profitable, lack of finance and non co-operation among farmers to an extend hinder the adoption of this practice. The major constraints experienced by the farmers in the cultivation were also identified.
  • ThesisItemOpen Access
    Economic Analysis Of Production And Marketing Of Vegetables In Thiruvananthapuram District
    (Department of Agricultural Economics, College of Horticulture,Vellanikkara, 2001) Nagesh, S S; KAU; Rageena, S
    The present study on "Economic analysis of production and marketing of vegetables in Thiruvananthapuram district" was conducted with a view to examine the costs and returns of vegetable cultivation, employment generation, marketing efficiency, technical efficiency and problems encountered in production and marketing of vegetables. A comparative study of vegetable growers of KHDP and IVDP was also carried out. The data pertains to the year 1999-2000. The total explicit costs for IVDP and KHDP snakegourd growers were Rs. 62711.60 and Rs. 61448.40 respectively. Total implicit cost was worked out at Rs. 64956.90 and Rs. 58140.20 respectively for IVDP and KHDP growers. Bitter gourd was the only crop, which recorded a benefit-cost ratio higher than one at cost C3. The total cost of cultivation (Cost C3) ranged from the lowest of Rs. 64313.70 for amaranth us to as high as Rs. 134135.60 for bittergourd. Bittergourd was the most remunerative crop in the area with a gross return of Rs. 206065.20 for KHDP and a benefit cost ratio of 1.53 at cost C3. Cost of organic manure occupied the highest share of the total cost of cultivation of all the three crops. The KHDP bittergourd growers showed an estimated mean technical efficiency of 80 per cent and for IVDP growers it was 71 per cent. In the study area most of the vegetable producers marketed their produce in the markets in Thiruvananthapuram city. The marketing efficiency was highest for bittergourd (l.99) followed by snake gourd (l.31) and amaranthus (0.83). The major constraints experienced in cultivation were incidence of pests and diseases, unavailability of quality seeds at reasonable cost, lack of credit availability and lack of .marketing facilities.
  • ThesisItemOpen Access
    Production and marketing systems of vetiver : a micro-level analysis in Thrissur district
    (Department of Agricultural Economics, College of Horticulture, Vellanikkara, 2002) Deepakumar, V S; KAU; Satheesh Babu, K
    The present study entitled " Production and marketing systems of vetiver : a micro-level analysis in Thrissur district" was conducted with the objective of working out the cost of production and returns of vetiver cultivation, to study the marketing channels, and to identify production and marketing problems encountered by vetiver growers of the area. The data pertains to the period from January 2000 to December 2000. Eighty commercial farmers who cultivated vetiver for more than three years were selected at random, and the information required for the study were collected by personal interview using a structured, pre-tested schedule of enquiry . • The cost of cultivating one hectare of vetiver was worked out to Rs. 117975, Rs. 101760 and Rs. 93533 at cost C3 for the category I (less than 0.50 ha), category 11 (0.50 - l.0 ha) and category III (more than l.0 ha) farmers respectively. Organic manures constituted the major item of expenditure, constituting 29 per cent of the paid out cost. This was followed by expenditure on hired human labour, which accounted for 26 per cent of the explicit cost. The cost of production of one kilogram of dry vetiver root at cost C3 were Rs. 12.27, Rs. 12.77 Rs. 6.85 and Rs. 1l.57 respectively for the cat~gories I, 11, III and the sample as a whole. On an average vetiver farmer had a gross income of Rs. 126644 per hectare. The net income for the three categories of farmers were Rs. 2931, Rs. 14352 and Rs. 90998 per hectare for the categories I, 11 and III respectively. The BCR estimated at cost C3 were found to be more than unity for the entire category of farmers. The entire marketing system was organized in the private sector. The Producer - Wholesaler - Processor - Consumer, and Producer - Wholesaler - Drug Dealer - Consumer were the two major marketing channels identified in the area. The economic efficiency of marketing measured by the modified Shepherd's Index indicated that both local and interstate markets were efficient, with a value of more than unity. The main production related constraints were non-availability of institutional credit and dependency on private money lenders, increase in rental charges of land and escalating fuel charges for the irrigation system. Year-to-year fluctuation of vetiver root price, delayed settlement of transactions and risk of losing weight during storage were the major marketing related problems .
  • ThesisItemOpen Access
    Impact assessment of cluster approach in integrated coconut management
    (Department of Agricultural Economics, College of Horticulture, Vellanikkara, 2008) Swapna, Surendran; KAU; Thomas, E K
    Cluster approach in integrated coconut management is a programme implemented by the Coconut Development Board in which a contiguous area extending up to 25 hectares is registered as a cluster. Landholdings ranging from five cents to four acres, accommodating one to 200 palms are included in the cluster and the scheme envisages a financial assistance up to Rs 7000 per acre for two consecutive years. The programme was implemented on a pilot basis in the year 2005-06 in four clusters of Alappuzha district viz. Kanjikuzhy, Pattanakkadu, Uzhuva and Muthukulam. The study was intended to assess the trend in area, production and productivity of coconut in Kerala as well as Alappuzha district and to assess the changes in coconut crop status and income status of farmer groups. Simple random sampling technique was adopted for the selection of respondent farmers from all the four clusters viz. Kanjikuzhy, Pattanakkadu, Uzhuva and Muthukulam. From each cluster, 40 farmers were selected at random, making a total sample size of 160. After collection of data, the selected sample was post stratified into two classes based on the cultivable area. Class I included farmers having cultivable area up to 50 cents and Class II accommodated the farmers having cultivable area above 50 cents. For analyzing the trend in area, production and productivity of coconut in Kerala and Alappuzha district, data from 1975-76 to 2005-06 and 1983-84 to 2005-06 respectively were collected from the records of Coconut Development Board. Data for Alappuzha district were collected from 1983-84 onwards, prior to which Pathanamthitta was a part of Alappuzha. For studying the trend in area, production and productivity, the whole period was divided into sub-periods: Pre-WTO period (1975-76 to 1994-95) and Post-WTO period (1995-96 to 2005-06). In the case of Alappuzha district, the Pre-WTO period extended from 1983-84 onwards. Growth rates were estimated by using exponential model for the whole period and kinked exponential model for the sub-periods. In Kerala, the growth rate of production (2.7 per cent) showed a positive and increasing trend and was equally contributed by area (1.37 per cent) and productivity (1.38 per cent) during the whole period. In Pre-WTO period, growth in production (1.86 per cent) was attributed to expansion in area (1.18 per cent), even when the growth in productivity (0.82 per cent) was stagnant, whereas in Post-WTO period, the effect of productivity (2.17 per cent) was more pronounced, compared to growth in area (1.04 per cent) which resulted in a commendable growth in production (3.15 per cent). In case of Alappuzha district, growth in production (1.1 per cent) was more or less equally contributed by expansion of area (0.48 per cent) and growth in productivity (0.63 per cent) for the whole period. The increasing trend of production in Pre-WTO period was mainly due to expansion in area (1.68 per cent) even when the growth rate of productivity (-0.36 per cent) showed a negative trend whereas in Post-WTO period, the growth in production (0.54 per cent) was stagnant, which was mainly due to the decline in area (-1.12 per cent). Shift in cropping pattern and cropping intensity were studied and it was found that the area under coconut increased in absolute terms though it showed a decline in relative terms during the post-project period when compared to the pre-project period which was due to the more proportion of area brought under intercrops cultivation. Cropping intensity also showed a slight increase in the post-project period compared to earlier and the increase was from 108 to 109 per cent for the overall sample. After the project implementation, gross expenses showed an increase of about 23 percent due to the increased cultivation of intercrops and scientific management practices followed in the coconut gardens. Yield of coconut showed a slight increase. It is expected in a perennial crop like coconut when more time is required for getting stabilized yield. Gross returns also showed an increase of 17.9 percent, due to the increase in crop productivity as well as additional returns realized from cultivation of intercrops and also due to the increased selling of tender nuts and seed nuts. During the project period, the Coconut Development Board spent an amount of Rs 14.32 lakhs towards the implementation of the programme. It could generate Rs 17.49 lakhs worth additional benefit to the society through enhanced productivity and additional income generation alone. There were indirect impacts like additional employment generation and commissioning of ancillary units, which could not be quantified. Once these indirect benefits are also accounted, the social gains could be much higher. The major constraints experienced in the programme were lack of marketing facilities and unavailability of skilled labour for harvesting and plant protection.
  • ThesisItemOpen Access
    Production and marketing of vegetables in Palakkad district
    (Department of Agricultural Economics, College of Horticulture, Vellanikkara, 2005) Sreela, P; KAU; Thomas, E K
    The present study on the economic analysis of production and marketing of vegetables in Palakkad district was aimed at analyzing the economics of vegetables viz; bittergourd, snakegourd and ivy gourd and to assess the technical efficiency, marketing efficiency and constraints faced by the vegetable growers. The study was conducted in Nemmara block of Palakkad district, which was one of the major vegetable growing belts in the district having a larger proportion of area under bittergourd, snakegourd and ivy gourd when compared to other vegetables. A sample of 60 growers for each vegetable was selected. Two stage random sampling procedure was adopted for the study and percentage analysis was used to analyse the data. The profitability was estimated using ABC cost concepts and technical efficiency was estimated using stochastic frontier production function of Cobb Douglas form. Bulkline costs were calculated for the three vegetables. Marketing efficiency was worked out using Shepherd’s formula. Total expenditure at Cost C3 at aggregate level was Rs.105717, Rs.103277, Rs.137498 and Rs.98711 for bittergourd, snakegourd, ivy gourd-main crop and ivy gourd-ratoon crop respectively. The explicit costs, which included all the paid out costs, were Rs.55027, Rs.54293, Rs.72934 and Rs.38217 respectively for the three vegetables. The outputs per hectare were 23721 kg/ha, 23999 kg/ha, 19364 kg/ha and 16764 kg/ha respectively in the case of bittergourd, snakegourd, ivy gourd (main crop) and ivy gourd (ratoon crop). The total value of output per hectare of these vegetables were 1.86 lakh, 1.17 lakh,1.36 lakh and1.17 lakh rupees in the respective order. Cost of production per quintal of bittergourd were Rs.226, Rs.247, Rs.226, Rs.261, Rs.370 Rs.405 and Rs.446 per quintal in the respective order for cost A1, cost A2, cost B1, cost B2, cost C1 cost C2 and C3. These costs were observed in the respective order as Rs.226, Rs.247, Rs.226, Rs.261, Rs.359, Rs.391 and Rs.430 in the case of snakegourd. An amount of Rs.344, Rs.375, Rs.344, Rs.473, Rs.516, Rs.646 and Rs.710 respectively were spent to produce one quintal of ivy gourd-main crop on the above costs. The corresponding figures for ivy gourd-ratoon crop were Rs.234, Rs.269, Rs.234, Rs.383, Rs.386 Rs.535 and Rs.589. Bulkline cost per quintal for bittergourd, snakegourd, ivy gourd (main crop) and ivy gourd (ratoon crop) were Rs.508, Rs.484, Rs.852 and Rs.768 respectively. The net income for bittergourd, snakegourd and ivy gourd (main crop) and ivy gourd (ratoon crop) were Rs.80478, Rs. 13288, Rs. –1951 and Rs.18636 respectively. At cost C3 level, benefit cost ratio of bittergourd and snakegourd were 1.76 and 1.13 in the respective order. The corresponding figures for ivy gourd-main crop and ivy gourd-ratoon crop were 0.99 and 1.16 respectively. Bittergourd had the highest BC ratio (3.38) at paid out cost level followed by ivygourd-ratoon crop (3.07), snakegourd (2.15) and ivy gourd-main crop (1.86) For bittergourd, snakegourd and ivy gourd, mean technical efficiencies were 0.85,0.91 and 0.58 respectively when land was included as one of the variables. In the case where mounds were added as a variable instead of land, mean technical efficiencies were worked out to be 0.88 for bittergourd and 0.92 for both snakegourd and ivy gourd. Technical efficiency of the individual farms varied widely between 30 and 100 per cent. The channel, Producer – VFPCK market – wholesaler – Retailer– consumer, was the most important marketing channel in the case of bittergourd and snake gourd, while the channel, Producer – Commission agent – Wholesaler – Retailer – Consumer was identified as the most important one for ivy gourd. In the case of bitter gourd, producer’s share in consumer’s rupee was Rs. 7.6 (50.70 per cent) whereas in the case of snakegourd it was Rs. 4.75 (47.50 per cent). For ivy gourd, the same was Rs. 5.44 per kg. (36.3 per cent). The index of marketing efficiency was highest for bittergourd (1.03) followed by snakegourd (0.91) and ivy gourd (0.57). The most important constraint faced by the vegetable growers in the study area was the incidence of pests and diseases. It was followed by the problems of high input cost, inadequacy of capital, non-availability of labor and low price of the produce