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ThesisItem Open Access “STUDY THE MARKET POTENTIAL AND MARKET SHARE OF DAYAL CATTLE FEED AND ITS COMPETITOR IN PURNEA DISTRICT, BIHAR(Department of Agriculture Economics SAM HIGGINBOTTM UNIVERSITY OF AGRICULTRE TECHNOLOGY AND SCIENCES PRAYAGRAJ- 21107 UP- INDIA, 2019) SINGH, HARSH BAHADHUR; Zechariah, Mr. JayantThe project titled “Study the market potential and market share of Dayal cattle feed and its competitor in Purnea district, Bihar” was carried out under the guidance of Mr. Jayant Zechriah. As a part of academic curriculum, the project was carried out. Meeting with different consumer was different experiences, 600 people with 600 attitudes. Some respondents were worried about the present conditions of the instant cattle market. Feed industry in India is about 50 years old .It primarily consists of cattle feed and poultry feed segments. Cattle feed industry in India is gradually evolving into an organized sector and the feed manufactures are increasingly using modern and sophisticated methods that seek to incorporate best global practices .Indian cattle feed industry has got high growth potential ,given the country is the top position among the world nation in respect of livestock population and also high excepted growth rate of about 4 percent .Compounded Cattle Feed(CCF) products ,particularly the branded ones is fast gaining population India, including in rural areas. The feed consumption pattern based on product types, composition of cattle feed market and the relative share of major brand ,the major factors influencing the purchasing decisions etc Questionnaire based responses were used to collect the primary data from farmers and dealers/distributors and the sampling method used was simple random sampling and convenient sampling. The major findings of the research are primarily based on the analysis performed on the first hand data obtained. It was found during the study that in Budaun territory broad Dayal cattle feed are found more in percentage i.e. more than 60%. The major cattle feed were Kapila, Godrej ,Tiwana are used in these region of Bareilly . Dealers more than 55% are found as a Source of information to the farmers about feed. Purchasing behavior is affected by dealers’ advice and credit policy. Demonstrations have been found as the major source of awareness in these areas. The farmers in these areas are margin, credit and quality conscious. Mode of purchase for farmers in these areas are mainly credit basis, more than 70% farmers follows this. Dealers said that their selling mode is 50% cash and 50% credit, but credit policy is dominant in this region. Credit period according to farmer is about 30-60 days the major promotional activityThesisItem Open Access A STUDY ON MARKET PONTENTIAL AND MARKETING STRATEGY OF TAMAR (HERBICIDE) IN HARDOI DISTRICT OF UTTAR PRADESH(DEPARTMENT OF AGRICULTURE ECONOMICS SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE, TECHNOLOGY & SCIENCE PRAYAGRAJ 211007, 2019) SINGH, PUSHPENDRA; Metha , Dr. Reena