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    ThesisItemOpen Access
    “Study on Consumer Buying Behavior, Brand Awareness & Scope of Syngenta Product Ampligo in Khargone, District of Madhya Pradesh”
    (Department of Agricultural Economics Head of the Department SHUATS, Allahabad (Prayagraj)-211007, 2019) RAJPUT, SUJEET SINGH; Barker, Dr.Nitin
    In today’s competitive world while entering in the market analysis, it is necessary to have good knowledge and the potential of a particular market. It has also prime importance to retain the existing customers apart from attracting new customers for functioning and sustainability of the business. Syngenta India Pvt. Ltd,a leading industry, focused on the quality of products in agri-inputs business is a niche player in innovative agrochemicals, with strong market share in insecticides, plant growth regulators, herbicides, and other agro chemicals that helps to increase crop quality and crop yield. Agriculture is the main profession of Khargone district, bounds in Cotton, Wheat, Maiz, Gram and vegetables. Khargone district is one of the topCotton producing districts of state Madhya Pradesh. Soil has pH value in range of 5.5to8.5at surface. The content of Organic Carbon, Nitrogen and Phosphorus in the soil is low and strategy should be evolved to bring it in high range. Potash content is medium. So, overall soil properties need improvement from point of view of agriculture. The farmers were using wide range products of agrochemicals for Cotton of different company which is easily available in market but farmers prefer only quality product from reputed company. The objective of this research was to study the market preferences for various agrochemicals (Insecticides, fungicides, weedicides) in Cotton, assessment of the dealers perception and consumer satisfaction about Syngenta India Pvt. Ltd. products vis a vis other brands and customer behaviour regarding the purchase of agrochemicals by Cotton growers. For research purpose multistage sampling method was used with personnel interviews and questionnaires with farmers. A sample of total 120 farmers and 35 dealers was the selected for to purpose of study. 13 | P a g e After conducting research it was found that large no. of farmer purchase cotton agrochemicals products from cooperatives because they provide credit facility. Dealers were keeping branded product for selling. Dealers as well as farmers preferred Syngenta agrochemicals on the basis of quality of the product. Almost all agrochemical companies generated demand from farmers by introducing various schemes, price discount and field demonstration to the farmers. Major agrochemical products of Syngenta India Pvt. Ltd. viz. Ampligo (Insecticide), Alika (Insecticide), Amistar Top (Fungicide), Isabion (PGR), Quantish (PGR), Cultar (PGR) are available in Agri centers and cooperative stores. Ampligo is a popular insecticide product of Syngenta India Pvt. Ltd. Based on above analysis on market functioning and consumer’s buying behavior, the company should appoint sales manager and regular promotional activities for improvement of sales of Syngenta Pvt. Ltd.in the studied area. Company should focus on cooperative stores for development of their business as well as increase more contact with farmer through their work force and management strategies. Company should also provide the crop inspection facility to the farmers, because it will be one of the best promotional strategies for brand promotion.
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    ThesisItemOpen Access
    “A STUDY ON CONSUMER BEHAVIOUR OF HYBRID MAIZE WITH SPECIAL REFERENCE TO RASI SEEDS PVT. LTD. IN BAHRAICH DISTRICT”
    (DEPARTMENT OF AGRICULTURAL ECONOMICS SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE, TECHNOLOGY & SCIENCES, PRAYAGRAJ – 211007, 2019) Alam, Sayed Zaid; Barker, Dr. Nitin
    In today’s competitive world for retaining in the market it is very necessary to have good knowledge of the consumer buying behavior and the information regarding the activities of competitor’s existing in the market so that we can plan our each activity according to that. The consumer in the modern competitive society is the focus of all attention. The dramatic relationship in the last couple of decades has elevated him to a position of unprecedented sovereignty, and has forced the business firms to design and sell products that better satisfy the consumer needs and wants. The essence of marketing, concept is that all elements of a business should be geared to the satisfaction of its consumers. Operating under the marketing concept requires a thorough understanding of consumer behavior. Also it is necessary to know the retailer expectation from the company. This report is based upon the investigations on the project “A STUDY ON CONSUMER BEHAVIOUR IN PURCHASE OF HYBRID MAIZE WITH SPECIAL REFERENCE TO RASI SEEDS PVT. LTD. IN BAHRAICH DISTRICT”. This project is carried out for Rasi Seeds Limited, one of the leading seed companies in India, engaged in production of different crop seeds. The study deals with different objectives. The first objective of the project was to study the consumer buying behavior of hybrid maize consumer for that we have to understand the customer needs, Income, constraints, response and emotions. The second objective of this study was to analyze buying behavior of existing customer of Hybrid maize seeds in bahraich. It was essential to know the vi feedback of retailers and farmers in order to formulate effective marketing and sales strategies in future and improve the quality to increase the market share with better consumer satisfaction. The data has been collected by visiting to farmers and retailers to know the consumer buying behavior and identifying the factors, which effect on consumer buying behavior. For this purpose structured questionnaire has been used .The descriptive design had been used to collect and analyze the data. In data analysis tools like table, bar chart, pie chart had been used. After the due analysis, it has been found that the most of farmer prefer high yielding variety and they are changing seeds at every time of growing. With this I would like to conclude that there is need to increase the awareness about Rasi maize seeds to increase market share.
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    ThesisItemOpen Access
    A Study of Organizational Values and its role on total Quality Management in Murzug: special reference to faculty of Economics and Accountancy.
    (FACULTY OF ENGINEERING AND TECHNOLOGY SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE, TECHNOLOGY AND SCIENCES (FORMERLY ALLAHABAD AGRICULTURAL INSTITUTE) NAINI, ALLAHABAD-211007, 2019) ARRASHEID, ARRASHEID ABDUALLAH AL; Mehta, Dr. (Mrs.) Reena
    This study aims to identify the organizational values and its Role in (Application of total quality management) on faculty of economics and accountancy in Murzug. The organizational values have its large and clear influence on employees, and labor procedures in industrial and serving institutions equality, the organizing values in any institution will decide both types of desired or rejected conduct, so it acts in same direction, the organizing values leading in the institution are not concentrating on the importance of quality and its continuous development. The total of students, employees, and teacher on the Faculty of Economics and Accountancy in Murzug is "2630" and in accordance with table "1970" by "Kregcic& Morgan " the sample number reached "335" of the study community the study sample was chosen by stratified random sampling and the data was collected by using self-developed questionnaire analyzes of the data was done by using statistical package for social sciences (SPSS). In the study it was found out the firstly that average of organizational values on Faculty of Economics and Accountancy in Murzug is lower than the general average which proves that there is a low level of organizational values on Faculty of Economics and Accountancy in Murzug, secondly there is low level of administration management value on faculty of Economics and Accountancy in Murzug, Thirdly there is high level of task management value on Faculty of Economics and Accountancy in Murzug, Fourthly there is low level of relationship management value on Faculty of Economics and Accountancy in Murzug, Fifthly there is low level of total quality management on Faculty of Economics and Accountancy in Murzug, Six there is significant positive relationship between the organizational value and total quality management.