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    ThesisItemOpen Access
    CONSUMER PREFERENCE TOWARDS LOW SEGMENT CARS
    (Department of Business Studies Joseph School of Business Studies& Commerce Sam Higginbottom University of Agriculture, Technology and Sciences, Allahabad (UP)-2019, 2019) Singh, Mrs. Laxmi; Mani, Dr. Ronald V.
    India has one of the largest automobile industries in Asia .The automobile industry in India is the 4th largest in the world with the sales increasing 9.5 per cent year-on year to 4.02 million units (excluding two wheelers) in 2017. It was 7th largest manufacturer of commercial vehicles in 2017 India is expected to overtake China as the world's fastest growing car market in terms of the number of units sold and the automotive industry is one of the fastest growing manufacturing sectors in India. Companies today are becoming customer centric & highly focusing on satisfying their customers as they realized that in present cut throat competition, satisfying & delighting the customers is very crucial. Because of the constant change in needs, expectations and lifestyle of customers, most of the companies are in dilemma that how to satisfy the customers and which strategy should be adopted. The same problems have witnessed by Indian automobile industry. The present study throws light on various factors related to consumer behaviour & satisfaction. The objective of this research paper is to know the preferences and opinions of customers regarding after sales service, resale value, fuel efficiency, safety comfort, design and brand name along with customer preferences while buying low segment cars The basic objective of the study is to evaluate customer satisfaction ,customer perception and the ranking with respect to maximum satisfaction of consumer preference towards low segment cars .For the understanding of Indian Auto Industry, Indian companies viz Maruti Alto, Chevrolet Spark, Hyundai Santro, Tata Indica, Ford Figo, Toyota Liva, Honda brio, Nissan Micra, Volkswagen Polo have been studiedThe present study is descriptive in nature & convenient sampling technique has been adopted for selecting the consumers. The primary data has been collected with the help of structured questionnaire. This study reveals that Hyundai Santro is the most preferred car in this segment followed by Maruti Alto and Ford Figo jointly second followed by Volkswagen Polo, Tata Indica, Toyota Liva, Honda Brio and Nissan Micra. Whereas Chevrolet Spark is the least preferred car among the consumers. It is also reveals that purchasing of car is strongly influenced by the advertisements and secondly by family and friend’s recommendations. Mileage, safety and comfort are the most important criteria in the selection of car. Space/Interior design and Brand name are least preferred criteria. At the same time companies must pay attention to fuel efficiency, warrant, after sales services and availability of accessories too. The study concluded that customer satifaction plays a very important role in determining preference towards buying car.
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    ThesisItemOpen Access
    INDIA’S 2016 DEMONETIZATION EXERCISE AND ITS EFFECT ON MICRO SMALL AND MEDIUM ENTERPRISES (MSME’S)
    (FACULTY OF BUSINESS STUDIES JOSEPH SCHOOL OF BUSINESS STUDIES SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE TECHNOLOGY AND SCIENCES NAINI, PRAYAGRAJ (ALLAHABAD)-211007, 2018) RAI, PRITI; Badugu, Dr. Devaraj
    Demonetization is the process where government declares publicly that is currently running currency notes are illegal to be tender. In India three times demonetization process was done, first demonetization 12th January 1946, second demonetization was 16th January 1978 and recently on 8th November 2016, main motive of demonetization in India was check black money operation, tax evasion, corruption, money laundering and major issue terrorism. But 2016 demonetization other main motive was cashless transaction and digital economy. ‘A study on India’s 2016’s demonetization exercise and it’s effect on micro, small and medium enterprises (MSMES)”. The results reveal the demonetization was positive exercise for the Indian MSMSE sector. This study explored the contextual factors did not affected on customers buying behavior for Indian MSME products. Demonetization effects on MSME sector in India, significance of cashless transaction of MSME after India’s 2016 demonetization and customers preferred mode of payment for the MSME products before and after the 2016 demonetization in India. In this survey quantitative and qualitative both methodologies were employed in this survey. Primary and secondary both data was used, A numbers of statistical tools percentage analysis, Gap Analysis, Correlation Analysis, Chi-square Tests and Regression Analysis were adopted to test the hypothesis. A structured questionnaire was designed and used as the instrument in data collection. From the targeted sample size. The study conducted in the urban areas in India, specifically, at Varanasi, New Delhi, Bangalore and Mumbai total sample size 600. Finding from the survey indicate that demonetization was good move for the Indian MSME sector, cashless transaction was led after demonetization exercise, online banking is good for the general public and customers buying behavior for the SMSE sector was not affected. People like cashless transaction for the low and high value transaction.
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    ThesisItemOpen Access
    CONTRIBUTIONS OF NON GOVERNMENTAL ORGANIZATIONS IN BUILDING CAPABILITIES AND ENHANCING QUALITY OF LIFE IN THE RURAL AREAS OF U. P.
    (JOSEPH SCHOOL OF BUSINESS STUDIES SAM HIGGINBOTTOM INSTITUTE OF AGRICULTURE, TECHNOLOGY AND SCIENCES (Formerly Allahabad Agricultural Institute) Deemed –to-be University Allahabad, 2016) MATHEW, DENNY; Masih, Enid
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    ThesisItemOpen Access
    EFFICACY OF CONSUMERS’ BUYING BEHAVIOUR TOWARDS GREEN SHOPPING BAGS
    (FACULTY OF BUSINESS STUDIES JOSEPH SCHOOL OF BUSINESS STUDIES SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE, TECHNOLOGY AND SCIENCES NAINI, ALLAHABAD-211007, 2017) AGYEMAN, COLLINS MARFO; Badugu, Devaraj
    The hazards plastics pose are numerous and extreme. Equally, there has been an adequate recognition of the potential costs of plastic litter in many parts of the world through the use of bans to regulate the menace of plastic bags usage. However, results reveal the ineffectiveness, slack enforcements and improper checks by authorities locally. This has led to a dilution in the efficacy of the ban. A study on consumers’ awareness, willingness and purchasing behaviours of the green shopping bags is paramount and could be a catalyst to curb the situation. This investigation explored the contextual factors affecting consumers’ buying behaviour towards green shopping bags. It seeks to understand the level of consumers’ awareness, willingness and as well as identifying the factors which influence the relationship between consumers’ purchasing behaviour and purchasing of green shopping bags and the mediating role of social influence in the process. Both quantitative and qualitative methodologies were employed in this survey. A number of statistical tools such as chi-square test, correlation analysis, factor analysis and multiple regression analysis were adopted to test the hypotheses. A structured questionnaire was designed and used as the instrument in collecting data from the targeted sample size. The study was carried out in Urban India, specifically, at New Delhi, Mumbai, Bengaluru and Chennai with a sample size of 400. Findings from the survey indicate that social influence clearly has a mediating effect on factors influencing buying behaviour towards green shopping bags. Therefore, effective awareness campaigns should be linked with reference groups of the society at increasing concerns about environmental issues among consumers.
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    ThesisItemOpen Access
    Contributions of Non Governmental Organizations in Building Capabilities and Enhancing Quality of Life in the Rural Areas of U. P.
    (2016) MATHEW, DENNY; Masih, Dr. (Mrs.) Enid
    This research aims to highlight the role played by the Non Governmental Organizations in the rural areas in developing the society and the individuals, leading to the development of human capital through the effective interventions in the lives of the rural populations. It has been noted that the interventions of the genuine Non Governmental Organizations in the field of education, health, livelihood projects, economic activities and social skills as well as employment skills lead to human development and development of human resources in the rural areas. The study looks at human resource development in their fundamental aspects of basic human empowerment and enhancement of the quality of life in the rural areas. Such interventions create a platform and environment for the rural population to develop their knowledge, skills and abilities. The research conducted also sheds light on the context in which the Non Governmental Organizations have gained momentum in the last couple of decades. The state’s compulsion to open up its economy and align with the forces and process of globalization and liberalization for its survival in a fast moving world has forced itself to withdraw slowly from investment in the social sector. The apparent reason was to maintain the fiscal discipline. In this process the vast majority of the deprived sections of the society was left behind. In this context as a normal reaction to such deprivation, the NGOs who works for the deprived sections of the society assumed significance and came to prominence by reaching out to the marginalized and left out sections of people and created a paradigm for development. This research makes an enquiry into the effectiveness of such interventions and reaching out of the NGOs to the rural population.