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MARKETING TREND AND DEMAND FOR CHEMINOVA PRODUCTS
(Birsa Agricultural University, Kanke, Ranchi, Jharkhand, 2011) JAT, DHARMENDRA; Ansari, I.A.
Cheminova, a Denmark based multinational organization is manufacturing agrochemicals in India. The agrochemicals include pesticide, herbicide, fungicide and plant growth regulator. The study was carried out to find out its marketing trend and demand in Bemetara region of Chhattisgarh. During study, farmers and dealers were contacted to get relevant data as per developed questionnaire based on this research finding it was found that the demand of Cheminova products are increasing due to comparable price and high quality. The data related to cost, consumption, size of pack, major chemical of Cheminova products and other companies products were also collected. On the basis of survey work, it was found that the quality of Cheminova products were found to be superior in compared to other companies products. The market size of Cheminova products also found to be in increasing trend. The sales of Cheminova products were found to be high in the year 2011. Finally, it can be concluded that company is enjoying a win- win situation in the region.