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Author: VENKATA DEEKSHIT, GEDDAM × End date: 2018 × Start date: 2010 ×
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    A STUDY ON PERCEPTION OF LIVESTOCK FARMERS ON SERVICE DELIVERY SYSTEMS IN ANDHRA PRADESH
    (SRI VENKATESWARA VETERINARY UNIVERSITY, TIRUPATI – 517 502,A.P, 2015-11) VENKATA DEEKSHIT, GEDDAM; HARILAL, R (Major); SHARMA, G.R.K; GANGARAJU, G
    ABSTRACT: The present study was undertaken with the main objective of assessing the perception of the livestock farmers on different service delivery systems which are of paramount importance for the sustainability of rural livestock farmers. Ex-post-facto research design was followed in the present investigation. Vizianagaram, Krishna and Chittoor districts of Andhra Pradesh were purposively selected for carrying out the study. Two mandals from each district and two villages from each mandal were selected based on the highest livestock population, amounting a total of twelve villages and from each village 10 dairy farmers/farmwomen were selected randomly, thus a total of 120 respondents were selected for the study. The data was collected personally with the help of an interview schedule, processed, analyzed and interpreted. Majority of the respondents were middle aged, had medium level of education and possessed medium family size with nuclear family system and belonged to Backward Category. Most of the respondents had medium experience in livestock farming with medium land holding, medium herd size having medium annual income. Majority of the respondents possessed medium level of knowledge on service delivery systems, medium level of information seeking behavior, extension contact, mass media exposure, economic orientation, scientific orientation, management orientation, risk orientation and innovativeness. Majority of the dairy farmers had medium level of perception on public service delivery systems and private service delivery systems. Majority of the respondents felt that services were not available round the clock, less number of staff to deliver the services, subsidies provided for the purchase of animals were not satisfactory, information provided for livestock related income generating activities was not satisfactory. Correlation analysis carried out to reveal the relationship between independent and dependent variables indicated that, out of all the selected independent variables, information seeking behaviour, extent of knowledge, innovativeness and risk orientation had positive and significant influence on perception of the respondents on public service delivery systems, while management orientation was negatively and significantly related to the perception of the respondents on public service delivery systems. The sub variables of socio economic status such as age, main occupation, material possession, income, mass media exposure, extension contact, economic orientation and scientific orientation had positively and non significantly related whereas gender, social status, education, family size, sub occupation, land, herd size, farming experience were negatively and non significantly related to the perception of the respondents on public service delivery systems. As far as perception of the respondents on private service delivery systems is concerned, information seeking behaviour, extent of knowledge, innovativeness, scientific orientation and risk orientation were positively and significantly related whereas management orientation was negatively and significantly related. The other variables such as age, gender, social status, education, family size, family type, sub occupation, land, material possession, income, mass media exposure, extension contact, economic orientation were positively and non significantly related whereas main occupation, herd size and farming experience were negatively and non significantly related to the perception of the respondents on private service delivery systems. Coming to perception of the respondents on non-government organizations, no independent variable was neither positively nor negatively and significantly related whereas age, gender, social status, education, family size, main occupation, land, herd size, farming experience, income, mass media exposure, information seeking behaviour, innovativeness, economic orientation, scientific orientation, management orientation and risk orientation were positively and non significantly related except family type, sub occupation, material possession, extension contact and extent of knowledge which were negatively and non significantly related to the perception of the respondents on nongovernmental organization. Regression analysis revealed that all the independent variables put together explained variation in the perception of the respondents on public, private service delivery systems and non government organizations. “Non availability of the health services round the clock”, “Less number of staff to deliver the services”, “Subsidies provided for purchase of animals were not satisfactory”, “Information provided for livestock related income generating activities were not satisfactory” were the major problems of the respondents. “Animal health services may be provided at the time of emergency by the veterinarians”, “Veterinarians may be made available in more number to improve animal breeding service delivery i.e., in critical cases of parturition etc.”, “Awareness programmes may be carried out in a more effective way which would be intimated well in advance”, “Chilling facilities may be arranged for storage of milk which could be affordable by every dairy farmer such that he would sell the milk at a minimum price available” were the major suggestions given by the respondents for improving the services delivered by the service delivery systems. Though the services were being accepted by the farmers, the above said problems and suggestions of the respondents should be kept in view for bringing improvements in the services being delivered by the service delivery systems.