Browsing by Author "VINITA"
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ThesisItem Open Access lSTUDIES ON IN VITRO PROPAGATION OFORIENTAL HYBRID LILY THROUGH ROOT EXPLANT(UHF,NAUN, 2004) VINITA; SHARMA, S.K.ABSTRACT The bulblels were rcgcncrntcd from root organ culture: i11 Oric11tal lily h ) brids c\·s. Rosato and Marco Polo. When roots were 4-5 cm long, apical and middle portion of roots were .:-xc isThesisItem Open Access PRODUCT AND BRAND ASSORTMENT-A STUDY OF CONSUMER PREFERENCE FOR RETAIL OUTLETS IN BANGALORE CITY(University of Agricultural Sciences GKVK, Bangalore, 40377) VINITA; VENKATA REDDY, T. N.The Indian Retail Sector is estimated to grow to US$ 590 billion by 2011. Food and grocery is the second-largest segment of the retail industry and is likely to grow to US$ 400 billion by 2025. Product and brand assortment is a central yet complex issue for retailers. An attempt has been made to document the availability of different brands of major food products in organized retail outlets in Bangalore and to analyse the consumers store preference as influenced by brand availability. The study also attempts to analyse the factors influencing display of food brands. The study is based on the primary data collected from 5 retailers and 20 customers from each of those retail outlets. Tabular analysis and Garrett Ranking technique were employed for the study. There were total 195 brands available in the entire food product categories studied of which only 22 brands were common in all the 5 stores surveyed. The Big Market stored maximum number of brands in all the food product categories. Women formed majority of the customer base (55%) to the retail outlets. In case of stock out and unavailability, buying only unavailable product or brand from other store was preferred the most. Retailers opined that consumer preference, market leadership of brand, popularity, margin, market potential, inventory ratio, higher sales volume, availability of space and supply of brand were the factors that influence assorting and display of brands in store. Reliance Fresh and Big Market considered market leadership as the most important factor for brand assortment and display. Smart and Aashirwad considered consumer preference as the most important factor. Market potential was considered as the main factor for brand assortment by Namdhari Fresh.ThesisItem Open Access RELATIVE TOXICITY OF SOME INSECTICIDES AGAINST DIAMONDBACK MOTH, Plutella xylostella (Lepidoptera) INFESTING CABBAGE CROP(UHF, NAUNI, 2019-01) VINITA; SHARMA, K CABSTRACT The present investigation were carried out to study the relative toxicity of five insecticides viz. carbaryl chlorfenapyr, chlorpyriphos, fipronil and novaluron (technical grade) against the 3rd instar larvae of diamondback moth Plutella xylostella collected from five different locations viz. Nauni (1,300 meter amsl), Keylong (3,080 meter amsl), Shamshabad (574 meter amsl), Medak (442 meter amsl) and Bengaluru (920 meter amsl). The leaf-dip bioassay method was used to evaluate the toxicity of these insecticides. LC50 values of different insecticides were 128.175, 7.089, 434.717, 1.214 and 512.939 ppm for Nauni population; 208.688, 3.168, 485.202, 0.622 and 305.079 ppm for Keylong population; 378.054, 14.036, 321.823, 0.878, 437.033 ppm for Shamshabad population; 97.279, 20.334, 452.667, 2.406 and 354.722 ppm for Medak population; 197.450, 36.235, 341.507, 1.153 and 515.776 ppm for Bengaluru population, respectively. The results of these studies thus revealed that susceptibility varied with test insecticide and with locations. For carbaryl, the Medak population was susceptible whereas for chlorfenapyr the Keylong population was susceptible. Shamshabad population was the most susceptible for chlorpyriphos whereas for fipronil the Keylong population was found to be most susceptible. Novaluron found to be highly susceptible to the Keylong population. Among five insecticides (viz. carbaryl, chlorfenapyr, chlorpyriphos, fipronil and novaluron) which were evaluated for their toxicity, fipronil was found to be the superior for all the population of diamondback moth collected from different locations.