Browsing by Author "Shree, J. Shilpa"
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ThesisItem Open Access Assessing the Demand for Quality Attributes and Consumer Preference for Dairy Products in Chennai City(TANUVAS, Chennai, 2014) Shree, J. Shilpa; TANUVAS; Pandian, A. Serma Saravana; Selvakumar, K.N.; Kumaravelu, N.OtherItem Open Access Changing Direction of Trade of Swine Meat in India - an Application of Markov Chain Analysis(TANUVAS, 2014-12) Pandian, A. Serma Saravana; Shree, J. Shilpa; Prabu, M.; Selvakumar, K.N.ArticleItem Open Access Consumer Preferences For Dairy Products: A Study in University Retail Outlets(TANUVAS, Chennai, 2021-03) Shree, J. Shilpa; Kathiravan, G.; Sarathchandra, Ghadevaru; TANUVASGrowing health consciousness and awareness of healthy nutrition have increased consumer demand for dairy products. The present study was carried out to assess the consumer preference for different dairy products available at University retail outlets in Chennai city. 100 respondents who bought dairy products were chosen using systematic random sampling procedure from each University retail outlet in Chennai city viz., (i) Urban Chennai (Madras Veterinary College, Vepery) and (ii) Rural Chennai (College of Food and Dairy Technology, Koduvalli). A survey method was adopted for the collection of primary data from consumers with the help of well-structured and pre tested interview schedule. Majority of the respondents (76.0%) preferred pasteurized raw milk sold at university retail outlet due to its freshness and quality. Overall, majority of the respondents preferred khoa (86.0%) followed by ghee (80.0%), ice cream (75.0%), flavoured milk (72.5%), paneer (63.0%), butter milk (55.5%) and chocobar (39.0%). Overall, product safety and taste were considered as the most important reason for buying dairy products at university retail outlets. Overall, attitude of staff and shopping environment were the least important reason for buying dairy products at university retail outlets. University outlets were ranked third in consumer preference for source of dairy products after supermarket and specialized outlets. Majority of them were purchasing fluid milk and chocobar occasionally whereas majority of the respondents purchase flavoured milk, butter milk and ice cream daily as they are refreshment products. Hence, whenever the product is available, consumers are ready to take which indirectly indicates that there is always demand for the dairy products of University. This imparts the need to enhance the production of quality and variety dairy products.ArticleItem Open Access Efficiency of Resources Use in Urban Milk Production in the State of Tamil Nadu, India(International Journal of Veterinary Science, 2013) Pandian, A. Serma Saravana; Shree, J. Shilpa; Raja, M. Boopathy; Vetrivel, D.; TANUVASThe Study was under taken to analyze the Productivity of Resource in Milk Production in urban areas of Tamil Nadu. A Total Sample Size of 90 dairy farmers was selected from three urban milk shed areas of Tamil Nadu namely Chennai (Tambaram), Erode and Vellore for the present Study. To estimate the productivity of resources in milk production, Cobb Douglas Production Function was used. The co-efficient of multiple determinations (adjusted R2) was 0.912, indicating that the five variables selected for the analysis had explained 91.2 percent variation in total milk production. The Results of Cobb-Douglas Production Function revealed that concentrate, green fodder and labour had Positive and highly significant (P<0.01) influence on Milk Production. The result of allocative efficiency of Resources in milk production revealed that concentrates, labour and veterinary charges were under-utilized, whereas green fodder and dry fodder were over-utilized.ArticleItem Open Access An empirical study on the prevalence of anaplasmosis in north eastern agro-climatic zone of Tamil Nadu, India(Asian Network for Scientific Information, 2018) Vetrivel, D.; Pandian, A. Serma Saravana; Shree, J. Shilpa; Raja, M. Boopathy; TANUVASThe present study was conducted to assess the prevalence of anaplasmosis in cattle farms. The data were collected from 120 sample cattle owners selected from 6 blocks in 3 districts of North east zone of Tamil Nadu viz. Kancheepuram, Tiruvannamalai and Vellore districts. A total of 60 anaplasmosis affected cattle farms were studied. The results of the study indicated that the overall prevalence of anaplasmosis was 25.10 percent. The prevalence of anaplasmosis was higher among the cattle owned by illiterate farmers than literate farmers. The prevalence of anaplasmosis was high in small herd than medium and large herd size. The mortality rate in anaplasmosis was 3.35 percent whereas the overall case fatality rate in anaplasmosis was 13.33 percent. Thus, the appropriate policy suggestions have to be made to control of anaplasmosis in cattle and minimise the economic losses due to this disease by application of scientific management practices and control over these predisposing factors.ArticleItem Open Access Factor Analysis of the Determinants of the Farmers Entering into Contract Japanese Quail Farming(International Journal of Veterinary Science, 2013) Chitrambigai, K.; Pandian, A. Serma Saravana; Shree, J. Shilpa; TANUVASThe farmers’ perception on the determinants of entering into contract Japanese quail farming was analysed by factor analysis. The data for the study was collected through a pre-tested interview schedule from the contract Japanese quail producers in western zone of Tamil Nadu. Seven variables were considered emphasizing the factors to go in for contract. Out of seven variables, two variables, creating infrastructure and averting price fluctuation showed highest factor loadings on the first dimension While two variables, remunerative price and removal of exploitation by middle men had relatively highest factor loadings on second dimension and the other two variables like extending technical knowledge and forecasting disease outbreak higher in third dimensions.ArticleItem Open Access Factors Influencing the Consumption Pattern of Butter in Chennai City, Tamil Nadu(Indian Veterinary Journal, 2016-10) Shree, J. Shilpa; Pandian, A. Serma Saravana; TANUVASThe study was under taken to analyse the factors influencing the consumption of butter in Chennai city. A total sample size of 450 household consumers were selected by simple random sampling from fifteen zones of Chennai corporation i.e. 30 consumers from each zone. The family size, educational status of the head of the household, monthly family income,food habits and aged persons in the family were found to influence the consumption of butter significantly.ArticleItem Open Access Factors Influencing the Consumption of Alternate Poultry Meat in Chennai City, India(Indian Veterinary Association, 2015-10) Chitrambigai, K.; Pandian, A. Serma Saravana; Shree, J. Shilpa; Prabu, M.; TANUVASThe study was carried out to find the factors influencing alternate poultry meat consumption among the consumers of Chennai city, India. The requireddata were collected by personally interviewing 180 respondents.The results of the multiple linear regression analysis revealed that the coefficient of multiple determinations (R2) was O.’706.The factors likemonthly expenditure for food, livestock products and non-food items had a significant negative influence over the quantity of alternate poultry meat consumed. Total expenditure of the household had a signifi- cant positive influence over the quantity of alternate poultry meat consumed.These results emphasized that if the respondents spent more for food, livestock products, meat and non food items, they will reduce the intake of alternate poultry meat.lncrease in the consumption of alternate poultry meat will obviously increase the total expenditure and the households with high total family expenditure are more likely to buy alternate poultry meat in Chennai cityArticleItem Open Access Time series analysis of spatial and temporal variation in egg prices of Tamil Nadu(Indian Poultry Science Association, 2016-04) Pandian, A. Serma Saravana; Shree, J. Shilpa; Raja, M. Boopathy; Vetrivel, D.; TANUVASA study was undertaken to analyze the trend, seasonal and spatial variations in retail egg prices in Tamil Nadu. In Tamil Nadu, four major consumption centers were selected by simple random sampling method. The data on monthly retail egg prices for the period from April 1990 to March 2015 were collected from various secondary sources. The retail egg price trend equation fitted for selected four major consumption centers of Tamil Nadu revealed that the egg price had increased constantly by 0.008 paise per egg every month. The intercept of trend equations fitted for four districts of Tamil Nadu were found to be around 0.491 (0.483 to 0.510). The monthly egg price index was observed to be the minimum during the month of April and started increasing to reach peak during the month of June. Further, it started decreasing and reached lower value during the months of September and October. The seasonal retail egg price index was found to be the highest during the month of June and the lowest during the month of April. The spatial price relationship between four major consumption centers of Tamil Nadu namely Chennai, Madurai, Trichy and Coimbatore is perfectly positive because the correlation coefficients were found to be around 0.987 (0.986 to 0.990). This indicates that four major consumption centers of Tamil Nadu namely Chennai, Madurai, Trichy and Coimbatore were highly correlated for retail egg price.OtherItem Open Access Training Needs of Poultry Meat Retailers: Implications for Hygienic Meat Production in Chennai City(TANUVAS, 2016-02) Shree, J. Shilpa; Senthilkumar, K.; Mathialagan, P.