Factors Influencing the Consumption of Alternate Poultry Meat in Chennai City, India
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Date
2015-10
Journal Title
Journal ISSN
Volume Title
Publisher
Indian Veterinary Association
Abstract
The study was carried out to find the factors
influencing alternate poultry meat consumption
among the consumers of Chennai city, India.
The requireddata were collected by personally
interviewing 180 respondents.The results of the
multiple linear regression analysis revealed that
the coefficient of multiple determinations (R2)
was O.’706.The factors likemonthly expenditure
for food, livestock products and non-food items
had a significant negative influence over the
quantity of alternate poultry meat consumed.
Total expenditure of the household had a signifi-
cant positive influence over the quantity of
alternate poultry meat consumed.These results
emphasized that if the respondents spent more
for food, livestock products, meat and non food
items, they will reduce the intake of alternate
poultry meat.lncrease in the consumption of
alternate poultry meat will obviously increase
the total expenditure and the households with
high total family expenditure are more likely to
buy alternate poultry meat in Chennai city
Description
TNV_IVJ_2015_92(10)56-58
Keywords
Veterinary Science