Browsing by Author "RAVAL, HARDIK PRAFULLKUMAR"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
ThesisItem Open Access RETAILERS’ FEASIBILITY STUDY OF MOR ‘N’ MOR ICE CREAM IN WEST-AHMEDABAD CITY OF GUJARAT STATE(AAU, Anand, 2014) RAVAL, HARDIK PRAFULLKUMAR; Mr. DILIP R. VAHONIYAThe project entitled “Retailers’ feasibility study of Mor ‘n’ Mor ice cream in West-Ahmedabad city of Gujarat state “has been carried out under Mor n Mor Ice cream. The project was taken up with the basic objectives to study the market share of ice cream industries in West Ahmedabad city of Gujarat, to find out the awareness level of Mor ‘n’ Mor Ice cream brand among retailers and to carry out competitive analysis among competitors for various factors critical in retailing of ice cream at study area. In this survey various types of retailers are approached like dairy and sweets shops, soda shops, pan centres, special ice cream shops, Kirana stores and snacks shops at different proportions within 5 main area of West Ahmedabad city named as Gurukul, Neharunagar, Memnagar, RTO and Chandkheda and their business hours and other personal details collected for future reference. Study had covered 200 sample sizes for survey.