Browsing by Author "Gurbir Singh"
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ThesisItem Open Access Effectiveness of television and print advertisements for green durables: A study of rural and urban consumers of Punjab(Punjab Agricultural University, Ludhiana, 2018) Gurbir Singh; SukhmaniThe present study is focused on the effectiveness of television and print advertisements of green durables. The study was conducted to gain insight into the perception of rural and urban consumers about various print and television advertisement campaigns of green durables. The study also highlighted some other important factors concerning with green marketing in rural and urban areas of Punjab, like level of awareness among consumers towards green durables and green values among the consumers. The study is completely based on primary data. A non disguised structured questionnaire was developed for data collection. For data collection the state of Punjab was divided into three regions namely Majha, Malwa and Doaba. One district from each region was selected for data collection. Data was collected from 540 respondents. Consumers’ exposure and level of awareness towards advertisements was analyzed using mean score, ranking method and factor analysis. Confirmatory factor analysis was applied to know the perceived effect of advertisements on consumers. Advertisement effectiveness, brand preference and advertisement persuasiveness were major effects of advertisements. Post purchase behaviour of consumers was studied using one sample t-test, independent sample t-test and regression analysis. Further one sample t-test and independent sample t-test were applied along with exploratory factor analysis to know the effect of advertisements on consumers’ life style. Advertisements forced the respondents for impulse purchase, transformation in the consumer profile, make them variety seeking, increase in consumers’ spending and preference to quality over cost.ThesisItem Restricted Polyhouse technology adoption- A study of factor affecting choice of technology(Punjab Agricultural University, Ludhiana, 2015) Gurbir Singh; Kapur, SandeepGreenhouse production represents the most intensive of agricultural production system. Structures are capital intensive and requirements of energy and labour are generally high. Yet this production system offers a cost-efficient way to derive maximum out of the crop plants. Greenhouse cultivation is being increasingly used in India as it has proved to be a profitable enterprise for growing high value vegetable, flowers and nursery seedlings for targeted markets. The present study was conducted to study of technology adoption of polyhouse. The study was conducted by selecting 40 farmers who are have adopted polyhouse , from villages of Ludhiana district and by selecting 160 farmers from each village on basis of systematic random sampling. Thus, a total sample size of 200 farmers was selected. Primary data was collected with the help of structured and non-disguised questionnaires. Two separate questionnaires were prepared. For the first objective, data was collected from the Horticulture District Officer. For the second objective, data was collected from the farmers. The study showed that a requirement of close supervision and lack of minimum support prices in vegetable are one of the most important factors responsible for non-adoption of polyhouse technology.ThesisItem Restricted PRODUCTION AND MARKETING OF WINTER VEGETABLES IN LUDHIANA DISTRICT(PAU Ludhiana, 2013) Gurbir Singh; V.K., SharmaThe present study was conducted in Ludhiana district of Punjab state with a view to examine the costs and returns structure, factor affecting productivity and marketing channels for winter vegetables. Primary data of 100 vegetable growers of different size categories was collected for the agriculture year 2011-12. Four major vegetables viz. peas, cauliflower, radish and cabbage were selected for the detailed economic analysis. The results of the study showed that the highest expenditure in growing peas was incurred to the tune of Rs. 51761.35 per hectare. The returns over total variable cost was highest among the radish crop with Rs. 80255.39 per hectare. Whereas cabbage received minimum returns of Rs. 45519.90 per hectare. Fertilizer was found to be significant variable affecting the productivity of peas and radish crop. The cost incurred on hired labour was significant in all vegetables selected for study. The value of R2 was the highest in cabbage (0.86) followed by cauliflower, peas and radish with 0.84, 0.79 and 0.71 respectively. The pattern of human labour employment showed that peas were more labour intensive. With respect to total human labour used, the share of male workers were higher in comparison to female workers. Cabbage crop turned out to be least employment oriented amongst the winter vegetables. The study found that the price spread in winter vegetables were higher while marketing through wholesaler and retailer and lowest while marketing directly to consumer by the producer. In whole, the radish crop was providing maximum remunerative among the winter vegetables in Punjab state.