PRODUCTION AND MARKETING OF WINTER VEGETABLES IN LUDHIANA DISTRICT
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Date
2013
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PAU Ludhiana
Abstract
The present study was conducted in Ludhiana district of Punjab state with a view to
examine the costs and returns structure, factor affecting productivity and marketing channels
for winter vegetables. Primary data of 100 vegetable growers of different size categories was
collected for the agriculture year 2011-12. Four major vegetables viz. peas, cauliflower,
radish and cabbage were selected for the detailed economic analysis. The results of the study
showed that the highest expenditure in growing peas was incurred to the tune of Rs. 51761.35
per hectare. The returns over total variable cost was highest among the radish crop with Rs.
80255.39 per hectare. Whereas cabbage received minimum returns of Rs. 45519.90 per
hectare. Fertilizer was found to be significant variable affecting the productivity of peas and
radish crop. The cost incurred on hired labour was significant in all vegetables selected for
study. The value of R2 was the highest in cabbage (0.86) followed by cauliflower, peas and
radish with 0.84, 0.79 and 0.71 respectively. The pattern of human labour employment
showed that peas were more labour intensive. With respect to total human labour used, the
share of male workers were higher in comparison to female workers. Cabbage crop turned out
to be least employment oriented amongst the winter vegetables. The study found that the price
spread in winter vegetables were higher while marketing through wholesaler and retailer and
lowest while marketing directly to consumer by the producer. In whole, the radish crop was
providing maximum remunerative among the winter vegetables in Punjab state.
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