Browsing by Author "GIRISH, M R"
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ThesisItem Open Access BUSINESS PERFORMANCE ANALYSIS OF A MICRO-IRRIGATION FIRM - A CASE STUDY ON VEDANTA IRRIGATION SYSTEMS PVT. LTD.(University of Agricultural Sciences GKVK, Bangalore, 41604) NEHA, S K; GIRISH, M RThe present study analysed the business performance of Vedanta Irrigation Systems Pvt. Ltd., a micro-irrigation firm based at Bangalore. Percentage change analysis and financial ratio analysis were used to analyse the data. The findings of the study indicated that there was an increasing trend in the growth of shareholder’s funds, current liabilities, non-current assets, current assets, total revenue, total expenses and net profit of the firm. The firm has a four-tier organizational structure. All the liquidity ratios except liquid ratio were the highest for the year 2009- 10 and all these ratios were the lowest for the year 2011-12. The return on the shareholders’ investment increased which was due to the increase in the net profits of the firm. The inventory turnover ratio increased from 5.90 to 8.90 which is an indication of good inventory management. The ‘word of mouth’ strategy was the most effective promotional strategy adopted by the firm as this strategy contributed to about 50 per cent of the sales of the firm. Among the constraints, non-availability of labour was the most important constraint faced by the firm followed by fluctuation in input prices, high manufacturing cost, inadequate credit, transportation problems, high interest rate on loans and non-availability of training staff.ThesisItem Open Access BUSINESS PERFORMANCE OF RICE MILLS – A STUDY IN EAST GODAVARI DISTRICT, ANDHRA PRADESH(University of Agricultural Sciences GKVK, Bangalore, 41586) NIVEDITHA, KONDEPUDI; GIRISH, M RRice is one the major food crop product in India. The present study made an attempt to examine the business performance of rice mills situated in East Godavari district of Andhra Pradesh. For the study, five rice mills were purposively selected. The study analysed the investment pattern, financial performance (2007-08 to 2011-12) and constraints faced by the sample rice mills. There was a positive percentage change in the capital invested by three of the sample mills while it was negative for the remaining two mills. Four of the rice mills exhibited positive percentage change in owned funds and also recorded an increasing trend in net profits. The current ratios and quick ratios for three rice mills were above two and one respectively indicating the healthy liquidity status of these rice mills. There was an increasing trend in the gross profit ratio of two mills while it was decreasing trend in the case of remaining mills. The constraints faced by the rice millers were irregular power supply, non-availability of adequate labour, scarcity of raw materials and unfair levy system as 75 per cent of the total production is submitted to Government as levy. The other constraints faced by the rice millers were lack of timely transport service, lack of storage facilitates, high transportation cost, lack of timely service for repair and maintenance of mill.ThesisItem Open Access CONSUMERS’ PREFERENCE FOR CUT FLOWERS - A STUDY IN BANGALORE CITY(University of Agricultural Sciences GKVK, Bangalore, 41554) LAVANYA, A S; GIRISH, M RThe present study made an attempt to examine the profile of cut flower consumers, analyse the consumers’ preference for cut flowers, factors influencing the purchase of cut flowers and the sourcing and retailing of cut flowers by florists of cut flowers in Bangalore city. For the study, a sample of 100 respondents was purposively selected which was further categorized into four groups, viz., working women, working men, business men and housewives. In addition, a sample of 20 florists was also drawn purposively resulting in a total sample size of 120 respondents. With regard to preferences of consumers for different types of cut flowers, rose ranked first followed by chrysanthemum, gerbera, carnation and china aster. All the categories of sample respondents preferred loose flowers for own use while they preferred bouquets, hand bouquets and baskets as gifts for others. Florist shops were the major source of purchase of cut flowers for both working women and working men while for business men and housewives, local markets were the major source of purchase of cut flowers. For all the categories of sample respondents, the availability of cut flowers was the major factor which influenced the purchase of cut flowers by consumers followed by freshness. Florists sourced their cut flower requirements mainly from K.R. Market, Bangalore. The buyers of cut flowers from florists were households, hotels, offices, banks and others. In the case of roses, chrysanthemum and china aster, the major category of buyers were households.ThesisItem Open Access CONSUMERS’ PREFERENCE FOR READY-TO-EAT FOOD PRODUCT BRANDS - A STUDY IN BENGALURU CITY(University of Agricultural Sciences GKVK, Bangalore, 41228) GREESHMA SIRI, A N; GIRISH, M RThe present study made an attempt to analyze the brand preference for ready-to-eat food products, factors influencing the purchase of ready-to-eat food products, purchase behaviour with regard to ready-to-eat food brands and the brand loyalty as well as the store loyalty of consumers of ready-to-eat food products in Bengaluru city. A total sample of 120 respondents selected for the study was categorized into four groups, viz., working women, working men, housewives and students. Majority of the respondents preferred Britannia biscuits, Lays chips, Nandini sweets, Cadburys chocolates, Coffee Bite toffees, Perfitti chewing gums, Nandini brand of milk / flavoured milk, curds / butter milk, milk based sweets as well as ice creams and PepsiCo brand of soft drinks. Television was one of the major sources of information regarding the brands of ready-to-eat food products as it is the most popular mass media among people. The ready availability of ready-to-eat food products was the major factor which influenced it’s purchases. The brand loyalty of the consumers was mainly influenced by taste as it is quite obvious that people are taste conscious. For majority of the housewives, convenience was the major factor which influenced their store loyalty while price was the major factor which influenced the store loyalty of working women and working men.ThesisItem Open Access AN ECONOMETRIC ANALYSIS OF ARRIVALS AND PRICES OF POTATO IN MAJOR MARKETS OF KARNATAKA(UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BANGALORE, 1995) GIRISH, M R; MALLIKARJUNAIAH, K GABSTRACT NOT AVAILABLEThesisItem Open Access EFFECT OF SOWING DATES AND HARVESTING TIMES ON CANE QUALITY AND YIELD IN DIFFERENT GENOTYPES OF SUGARCANE (Saccharum officinarum L.)(UNIVERSITY OF AGRICULTURAL SCIENCES, BANGALORE, 1987) GIRISH, M R; VEERARAJA URS, Y SABSTRACT NOT AVAILABLEThesisItem Open Access FARMERS’ PREFERENCE FOR DIFFERENT BRANDS OF SYSTEMIC PESTICIDES – A STUDY IN KOLAR DISTRICT OF KARNATAKA(University of Agricultural Sciences GKVK, Bangalore, 40830) SUDHAKARA, K R; GIRISH, M RThe present study was conducted in Kolar district of Karnataka state with the major objective of analysing farmers’ preference for different brands of systemic pesticides. The primary data was collected from 85 respondents which included farmers (60) retailers (20) and distributors (5). The secondary data regarding pesticide sales were collected from different company sales executives and Department of Agriculture, GoK, Kolar. The total sale of pesticides during the year 2010-11 was Rs 27.63 crores. Out of the 30 companies, the top four companies, viz., Syngenta India Ltd., Bayer Crop Science, Rallis India Ltd. and BASF India Ltd. accounted for about 45 per cent of the market share in terms of value. Among the 15 most popular systemic pesticides, 12.03 per cent of the sample farmers preferred Coragen followed by Imidacloprid (10.38 %), Curzate (10.14 %), Tatamida (9.43 %) and Acetamiprid (8.02 %). Majority (58.33 %) of the farmers replied that the effectiveness of the systemic pesticide was the main factor determining the purchase of a particular systemic pesticide while 25 per cent of them considered the price of pesticide as the determining factor to purchase a particular systemic pesticide. Traders were the major source (68.33 %) of awareness about latest pesticides. With regard to the formulation of pesticide used, it was observed that majority (80 %) of the farmers applied in liquid form followed by 14 per cent in powder form and six per cent in granular form.ThesisItem Open Access PRODUCTION AND TRADE OF CARDAMOM IN KARNATAKA(University of Agricultural Sciences GKVK, Bangalore, 41194) KARTHIK, R; GIRISH, M RThe per acre establishment and maintenance costs of cardamom+pepper+arecanut plantations (` 3,48,996 and ` 94,333 respectively) were higher than that of cardamom+pepper plantations (` 1,14,641 and ` 60,667 respectively) and sole cardamom plantations (` 93,396 and ` 59,286 respectively). The share of material costs was higher than that of labour costs across plantations. The net returns were the highest in the case of cardamom+pepper+arecanut plantations (` 2,75,155) followed by cardamom+pepper plantations (` 1,93,679) and sole cardamom plantations (` 87,845). Cardamom+pepper plantations had the lowest PBP (3.28 years) followed by sole cardamom plantations (4.38 years) and cardamom+pepper+arecanut plantations (5.90 years). The NPV and IRR of cardamom+pepper+arecanut plantations (` 5,54,981.09 and 28 % respectively) were the highest followed by that of cardamom+pepper plantations (` 4,71,981 and 25 % respectively) and sole cardamom plantations (` 2,53,302 and 18 % respectively). The BCR of cardamom+pepper plantations (2.21) was higher than that of cardamom+pepper+arecanut plantations (1.81) and sole cardamom plantations (1.57). The marketing channels were dominated by itinerant traders and commission agents. The large growers disposed off their produce in the auction centers to wholesalers, processing firms and exporters while the growers with low surplus transacted in shandies and local fairs. The quantity and value of cardamom exported registered compound annual growth rates of 5.53 per cent and 12.54 per cent respectively for the period 1990-91 to 2000-01. The major importers of Indian cardamom were Saudi Arabia, Kuwait and UAE.ThesisItem Open Access PRODUCTION, DOMESTIC AND EXPORT TRADE OF GINGER – A STUDY IN KARNATAKA(University of Agricultural Sciences GKVK, Bangalore, 41534) SAVAN, B P; GIRISH, M RGinger has a long and well documented history of both culinary and medicinal use throughout the World, especially in Chinese, Indian and Japanese medicinal care. It is being cultivated in India for both as fresh vegetable and as a dried spice, since time immemorial. The present study is a modest attempt to analyse the economics of production and marketing of ginger and the constraints in production and marketing of ginger in Chikmagalur district of Karnataka. In addition, the study also examines the trend in export trade of ginger from India. The results indicated that the per acre cost of cultivation of ginger was found to be Rs. 1,86,375.52; out of which variable costs and fixed costs accounted for Rs. 1,83,514.97 (98.47 %) and Rs. 2860.55 (1.53 %) respectively. The share of material costs (55.29 %) was more than that of the labour costs (33.60 %). The rhizome cost was the highest among the material costs followed by plant protection chemicals. Among the labour costs, expenditure incurred towards weeding and weedicide application was the highest followed by land preparation and bedding. All the sample ginger growers sold their produce to village merchants. About 54 per cent of the marketed quantity reached distant markets. The quantity of ginger exported registered a compound annual growth rate of -3.13 while the value of ginger exported exhibited an increasing trend with a compound growth rate of 5.23 for the period 1996-97 to 2011-12. The major importers of Indian ginger were Bangladesh, USA, UAE and Saudi Arabia.ThesisItem Open Access VALUE CHAIN ANALYSIS OF MANGO – AN AGRIBUSINESS PERSPECTIVE(40628) PADMAVATHI, N; GIRISH, M RThe present study was conducted in Srinivaspur taluk and Bengaluru city of Karnataka with the major objective of analysing the mango value chain. The primary data for the study was collected from 162 respondents which included farmers (30), traders (10), wholesalers (10), retailers (10), processors (2) and consumers (100). The secondary data regarding area, production and productivity of mango was collected from National Horticultural Board database. The analytical tools employed included value chain analysis, conjoint analysis and descriptive statistics. Only two varieties of mangoes (alphonso and totapuri) are used for pulp and juice extraction because of aroma, TSS content and high per cent of pulp content. The degree of value addition is more during pulp extraction (105.70 %) and processing of mango into juice (424.43 %). Out of the different attributes of value added product of mango, i.e., mango juice, consumers preferred price as most important attribute followed by quantity, brand and taste. Ninety per cent of the consumers purchased both fresh as well as processed mango and they mainly purchased from local retail shops. Majority (65.59 %) of them purchased branded mango juice and they mainly consumed ‘Maaza’ and ‘Slice’ brands of mango juice. Since there is scope for value addition and demand for value added products of mango, the Government may take up initiatives for strengthening of the mango value chain by establishing processing units in the production belts as well as provide the required institutional framework for domestic and export promotion of value added products of mango.ThesisItem Open Access VALUE CHAIN ANALYSIS TOMATO - A STUDY IN KARNATAKA(University of Agricultural Sciences GKVK, Bangalore, 40833) GEETHA, K S; GIRISH, M RThe present study was conducted in Kolar and Chikkaballapur districts and Bengaluru city of Karnataka with the major objective of analysing the tomato value chain. The primary data for the study was collected from 92 respondents which included farmers (50), commission agents (10), traders (10), wholesalers (10), retailers (10) and processors (2). The secondary data regarding area, production and productivity of tomato was collected from National Horticultural Board database. The analytical tools employed included value chain analysis, compound growth rate analysis and descriptive statistics. The area and production of tomato in Kolar increased by 3.72 per cent and 5.95 per cent respectively while that of Chikkaballapur district increased by 3.39 per cent and 4.21 per cent respectively. Among the tomato varieties, Abhinav variety is very popular as it is used for both table purpose and processing. The process of value addition starts at the stage of trading because farmers in the chain will not add any value to tomato at the farm level. The degree of value addition was 114.30 at primary processor stage and 203.80 and 250.70 per cent for ketchup and puree at secondary processor stage. Since there is scope for value addition and demand for value added products of tomato, the Government may take up initiatives for strengthening of the tomato value chain by establishing processing units in the production belts as well as provide the required institutional framework for domestic and export promotion of value added products of tomato.