Perception of agricultural officers and selected progressive farmers on computer mediated communication: A socio-psychological analysis
| dc.contributor.advisor | Sreevalsan, J Menon | |
| dc.contributor.author | Grace Sarala, S | |
| dc.contributor.author | KAU | |
| dc.date.accessioned | 2019-06-13T05:02:01Z | |
| dc.date.available | 2019-06-13T05:02:01Z | |
| dc.date.issued | 2008 | |
| dc.description | PG | en_US |
| dc.description.abstract | The study was undertaken with the objective of finding the attitude and perception of Agricultural Officers towards computer mediated communication. The study area was Malappuram and Trichur districts of Kerala. A sample of ninety five Agricultural Officers formed the sample size of the study. The independent variables of the study were age, educational status, trainings undergone, knowledge about modem technologies, communication ability, computer use efficiency, creativity, innovativeness, achievement motivation and information source utilisation. Almost three fourth of the respondents have favourable orientation towards computer mediated communication and four fifth of the respondents have favourable perception towards computer mediated communication. Age and Education shows significant relationship with attitude towards computer mediated communication. Communication ability had positive and significant relationship with perception towards computer mediated communication. There is no relationship between perception with respect to the variables such as age, education, trainings undergone, knowledge, creativity, innovativeness, achievement motivation and information source utilisation. There was significant difference between age, trainings undergone, knowledge about computer mediated communication, innovativeness, achievement motivation between respondents in Malappuram and Trichur districts. Factor analysis using principal axis method was used to extract the nine factors for expressing the characteristics of computer mediated communication. Factor analysis shows that the nine factors V1Z. credibility-accessibility factor, presentation-treatment factor, experiential factor, animation factor, intervention factor cataloguing factor, imaging factor, audio factor, geographic specificity factor together explains 80.11 % of variation. The first two factors Credibility-accessibility factor and Presentation- Treatment factor explained more than 50% of the variation. | en_US |
| dc.identifier.citation | 172730 | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810108273 | |
| dc.keywords | Horticulture, agricultural extension, krishi bhavans, communication centeres | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Department of Agricultural Extension, College of Horticulture, Vellanikkara | en_US |
| dc.sub | Agricultural Extension | en_US |
| dc.subject | null | en_US |
| dc.theme | A socio-psychological analysis of computer mediated communication of farmers | en_US |
| dc.these.type | M.Sc | en_US |
| dc.title | Perception of agricultural officers and selected progressive farmers on computer mediated communication: A socio-psychological analysis | en_US |
| dc.type | Thesis | en_US |