MANAGEMENT PERFORMANCE OF DAIRY FARM BUSINESS IN JORHAT DISTRICT OF ASSAM
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Date
2023
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Abstract
The research project shed light on the status of dairy farming and management practices in Jorhat District. Despite the status needs to be more satisfactory, there is a positive and encouraging trend of gradual improvement within the sector. The selected dairy farms demonstrated commendable efficiency and proficiency in their management practices, with Navneet Dairy leading the way in terms of financial performance.
Notably, private farms displayed a distinct advantage over dairy cooperative societies (DCSs) by successfully expanding their product offerings beyond fresh milk. this diversification strategy contributes to higher revenue generation. On the consumer front, Navneet Dairy products garnered significant preference, especially the MD brand, due to high satisfaction levels among consumers.
However, it is worth noting that other brands faced challenges in consumer preference, potentially due to packaging issues, particularly those using loose packaging. Enhancing packaging strategies could prove beneficial in attracting more consumers and increasing market competitiveness for these brands. While Navneet Dairy and its MD brand received high satisfaction ratings, there is an opportunity for other brands to improve their product quality, branding, and marketing strategies to meet consumer expectations. By focusing on delivering superior products and ensuring consistent quality, dairy farms can cultivate stronger consumer loyalty and capture a larger market share.
Overall, the study underscores the importance of further development and improvements in the dairy farming sector in Jorhat district. By leveraging efficient management practices, diversifying product offerings, and addressing packaging concerns, the sector can strive towards enhanced growth and meet the evolving demands and preferences of consumers.